Results 61 to 70 of about 1,252,674 (306)

Privacy perceptions of urban and educated Indian Gen Z consumers in Gen AI-driven hyper-personalized advertising

Frontiers in Communication
IntroductionThe rise of Generative AI has transformed digital advertising by enabling highly personalized experiences through technologies such as deepfakes, chatbots, and predictive algorithms.
Veni Roshith, Rupa Peter, Arthi Efcibha Mona, Sheethal Lawrence, Kodhai Narayanan, Fathima Yusaira   +5 more
doaj   +1 more source

Impact of Mobile advertising on consumer attitudes in Algeria: case study of Ooredoo [PDF]

Management Science Letters, 2017
Mobile advertising is a perfect tool to build a relationship based on proximity between brand and consumer. It is tactile, interactive, and personalized.
Amina Merabet, Abderrezzak Benhabib, Abderrezzak Merabet   +2 more
doaj   +1 more source

Regulatory harmonization: Evolution, globalization and future directions

British Journal of Clinical Pharmacology, EarlyView.
Regulatory harmonization has become an increasingly important and accepted approach to streamline regulatory review processes and expedite access to safe, effective and high‐quality medicines globally. This review explores the evolution and current status of regulatory harmonization, convergence and reliance initiatives.
Orin Chisholm, Elaine Y. L. Blair, Christine Y. Lu   +2 more
wiley   +1 more source

Impact of AI-Driven Personalized Social Media Advertising on FMCGs Purchase Intention

Journal of Asia Entrepreneurship and Sustainability
This study examines the impact of AI-driven personalized social media advertising on purchase intention toward fast-moving consumer goods (FMCG). With the increasing integration of artificial intelligence into digital marketing practices, personalized ...
Abisha Lalini V, Dr.C.L. Jeba Melvin
doaj   +1 more source

Are Children Seeing Through ITC Advertising Regulations?

, 2000
Television advertising in the UK is regulated by the Independent Television Commission (ITC) who have published guidelines for advertisers regarding, among other things, the manner whereby advertisements may communicate with children.
Chris Preston, Preston, Chris
core   +1 more source

University strategy in transnational higher education: The strategic approaches of newly established and ‘small’ international branch campuses

British Educational Research Journal, EarlyView.
Abstract Newly established international branch campuses (IBCs) commence operations without a student body, and even after several years, many institutions fail to grow beyond 500 students. Despite having unique strategic needs, small IBCs are largely overlooked in the higher education literature.
Stephen Wilkins, Joe Hazzam
wiley   +1 more source

Ad-me: Intelligent Context-Sensitive Advertising within a Mobile Tourist Guide. [PDF]

, 2013
12th Irish Conference on Artificial Intelligence & Cognitive Science 5 September - 7 September, 2001, National University of Ireland (NUI), Maynooth, Co. Kildare, IrelandThe mobile commerce sector is set to witness phenomenal growth.
O'Hare, G. M. P. (Greg M. P.), Hristova, Nataliya, O\u27Hare, G. M. P. (Greg M. P.)   +2 more
core   +1 more source

PENGARUH PERSONALISASI IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN

MIX: Jurnal Ilmiah Manajemen, 2017
. Personalized online advertisement is expected to minimize irritation of the advertisements, and it may be beneficial to help consumers in searching information before they are making a purchase decision.
Dini Agustina, Mukhamad Najib, Budi Suharjo   +2 more
doaj  

Personalized but Valued? How AI-Driven Advertising Shapes Perceived Trust and Purchase Intention: A Cross-National Comparison

Administrative Sciences
AI-driven personalization has become a defining feature of digital advertising, yet whether it drives purchase intention directly or depends on other underlying mechanisms remains insufficiently understood, particularly in under-studied emerging markets.
Soha Dia, Hadi Harb, Malak Khreis, Meliha Nurdan Taşkıran, Nisreen Abi Farraj, Thouraya AlSahely   +5 more
doaj   +1 more source

Advertising and Conspicuous Consumption [PDF]

, 2005
The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand’s image. The key idea is that advertising informs the public of brand names and creates the possibility of conspicuous consumption by ...
Krähmer, Daniel
core   +1 more source