Results 61 to 70 of about 1,262,821 (250)

From Waste to Worth: The Case for Modular and Upgradable Electronics in a Sustainable Future

Business Strategy and the Environment, EarlyView.
ABSTRACT The rapid obsolescence of electronic products poses a major challenge to sustainable development due to rising e‐waste. Modular and upgradable product (MUP) architectures offer a promising approach to extend product lifetimes and reduce environmental impact. This study investigates how consumer perceptions and behaviours affect the adoption of
Mees Groothuis, Negin Salimi
wiley   +1 more source

Impact of AI-Driven Personalized Social Media Advertising on FMCGs Purchase Intention

Journal of Asia Entrepreneurship and Sustainability
This study examines the impact of AI-driven personalized social media advertising on purchase intention toward fast-moving consumer goods (FMCG). With the increasing integration of artificial intelligence into digital marketing practices, personalized ...
Abisha Lalini V, Dr.C.L. Jeba Melvin
doaj   +1 more source

EXAMINING THE DETERMINANTS OF PERSONALIZED ADVERTISING AVOIDANCE AND SKEPTICISM ON TELEMARKETING AND SMS MEDIA IN JAKARTA [PDF]

, 2013
EXAMINING THE DETERMINANTS OF PERSONALIZED ADVERTISING AVOIDANCE AND SKEPTICISM ON TELEMARKETING AND SMS MEDIA IN JAKARTA - Ad Avoidance, Ad Skepticism, Privacy Concerns, Ad Irritation, Perceived Personalization, telemarketing, SMS, personalized ...
LOWIS, ANDREAS
core  

The Role of Solution Business Model Patterns in Digital Agriculture: Linking Business Model Components and Sustainable Outcomes From a Startup Business Perspective

Business Strategy and the Environment, EarlyView.
ABSTRACT Digital agriculture is expanding rapidly, yet research has only begun to examine how AgTech startups design and adapt their business models, through digital technologies, in response to technological change and rising sustainability expectations.
Mauro Florez, Isabelle Bourdon, Julian Schirmer, René Eber, Valentina Materia   +4 more
wiley   +1 more source

PENGARUH PERSONALISASI IKLAN ONLINE TERHADAP SIKAP DAN MINAT BELI KONSUMEN

MIX: Jurnal Ilmiah Manajemen, 2017
. Personalized online advertisement is expected to minimize irritation of the advertisements, and it may be beneficial to help consumers in searching information before they are making a purchase decision.
Dini Agustina, Mukhamad Najib, Budi Suharjo   +2 more
doaj  

Personalized but Valued? How AI-Driven Advertising Shapes Perceived Trust and Purchase Intention: A Cross-National Comparison

Administrative Sciences
AI-driven personalization has become a defining feature of digital advertising, yet whether it drives purchase intention directly or depends on other underlying mechanisms remains insufficiently understood, particularly in under-studied emerging markets.
Soha Dia, Hadi Harb, Malak Khreis, Meliha Nurdan Taşkıran, Nisreen Abi Farraj, Thouraya AlSahely   +5 more
doaj   +1 more source

Post With Care: How Language Use Influences the Effectiveness of CEOs' Climate‐Related Messages on Social Media

Business Strategy and the Environment, EarlyView.
ABSTRACT Chief executive officers (CEOs) play a pivotal role in shaping public discourse on climate change through social media, yet how their language use affects the effectiveness of climate‐related posts remains unclear. Drawing on schema‐congruity theory and leader role expectations, we conceptualize certainty in language as congruent and anxiety ...
Ellen Weber, Marah Blaurock, Kristof Coussement, Irini Tsaga, Marion Büttgen   +4 more
wiley   +1 more source

Greenwashing or Sustainability Misalignment? Analysing Organisational, Workplace and Real Estate Strategies Through an Iceberg Lens

Business Strategy and the Environment, EarlyView.
ABSTRACT Environmental sustainability and the broader Environmental, Social and Governance (ESG) agenda have become prominently proclaimed organisational priorities, yet their integration into core decision‐making remains uneven. While greenwashing research has largely focused on communication and disclosure, it has paid less attention to the internal ...
Olayiwola Oladiran, Paul Hallam, Shilpa Taneja, Henrie Westlake, Mohammed Abbas   +4 more
wiley   +1 more source

Personalized Advertising Online and its Difficulties with Customer Privacy

, 2018
Purpose: The aim of this paper is to explain and to create an understanding if personalized advertising online creates value for customers.  Design/methodology/approach: A qualitative study through 14 semi-structured interviews.
Tabell, Beatrice, Dahlgren, Sanne
core   +1 more source

Fair Business Models for Climate‐Smart Agriculture: A Design Science Research Approach

Business Strategy and the Environment, EarlyView.
ABSTRACT Organisations in agri‐food value chains face urgent demands to address climate change, environmental degradation and social inequities through climate‐smart agriculture (CSA). However, sustained CSA implementation remains constrained by business models (BMs) that fail to offer fair solutions to stakeholders. Existing business model innovation (
Christopher Jr. Galgo, Gohar Isakhanyan, Jos Bijman, Verena Otter, Katja Logatcheva, Michiel van Galen, Marilena Gemtou, Liselotte Puggaard, Magdalena Nertinger, Jon Bienzobas Adrián   +9 more
wiley   +1 more source