Results 51 to 60 of about 1,262,821 (250)

‘More than information’: A social listening and platform architecture analysis of online special educational needs and disabilities discourse

British Educational Research Journal, EarlyView.
Abstract Parents of children with special educational needs and disabilities (SEND) increasingly seek information and support through online discussions, yet little is known about how architectural features of digital platforms shape the interactions and support that parents encounter. The paper makes two contributions: First, it develops and applies a
Alan Shaw, Patricia A. Shaw
wiley   +1 more source

The Effectiveness of Personalized Advertising in Achieving Business Goals

, 2021
Diplomová práce s názvem "Efektivnost personalizované reklamy z hlediska dosahování firemních cílů" se zabývá posouzením efektivnosti personalizovaných reklam v inzertních PPC systémech podniku Pivovar Rohozec, a.
Šilhánová, Kateřina
core   +1 more source

Decoding the Circular Economy Job Market in the EU: A Quantitative and Comparative Analysis

Business Strategy and the Environment, EarlyView.
ABSTRACT The circular economy (CE) is increasingly promoted as a pathway to sustainable development, yet systematic evidence on the structure of the CE labor market remains limited. Little is known about how CE‐related job opportunities are distributed across countries, which job characteristics dominate this market, and how such patterns compare with ...
Pavlos Fafalios, Theodoros Daglis, Konstantinos P. Tsagarakis   +2 more
wiley   +1 more source

Considering the ethical aspects of artificial intelligence application from the consumer perspective

BizInfo
Artificial intelligence (AI) uses large datasets to "train" algorithms that make autonomous decisions, leading to significant changes across fields, including digital marketing and personalized advertising.
Jovanka Vukmirović, Lola Maričić, Selena Stanojevic, Aleksandra Vukmirović, Ivan Mandić   +4 more
doaj   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects

, 2019
UNDERSTANDING CONSUMERS' REACTANCE OF ONLINE PERSONALIZED ADVERTISING: A NEW SCHEME OF RATIONAL CHOICE FROM A PERSPECTIVE OF NEGATIVE EFFECTS Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a ...
Liu, Luning, Feng, Yuqiang, Chen, Qi, Tian, Xianyun   +3 more
core   +1 more source

Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers

Algorithms
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns.
Virgilijus Sakalauskas, Dalia Kriksciuniene   +1 more
doaj   +1 more source

The Adoption of Sufficiency Practices in Sustainability‐Oriented Businesses: A Mixed‐Methods Study of Enablers, Challenges, and Benefits

Business Strategy and the Environment, EarlyView.
ABSTRACT Sufficiency is increasingly seen as a necessary complement to efficiency and circularity strategies to help prevent the transgression of planetary boundaries. However, empirical evidence on their broader relevance in business remains limited.
Maike Gossen, Laura Niessen‐Wade, Lisa Sophie Walsleben, Laura Beyeler, Emelie Scheurer   +4 more
wiley   +1 more source

Privacy perceptions of urban and educated Indian Gen Z consumers in Gen AI-driven hyper-personalized advertising

Frontiers in Communication
IntroductionThe rise of Generative AI has transformed digital advertising by enabling highly personalized experiences through technologies such as deepfakes, chatbots, and predictive algorithms.
Veni Roshith, Rupa Peter, Arthi Efcibha Mona, Sheethal Lawrence, Kodhai Narayanan, Fathima Yusaira   +5 more
doaj   +1 more source

The Effect of Preference Stability and Extremity on Personalized Advertising

, 2018
Personalized advertising is widely believed to be an effective persuasion strategy. A typical personalized advertising process consists of two phases: The message sender first “learns” the message receiver’s preferences, and then “matches” the message ...
Cong Li, Hong, Cheng, Jiangmeng Liu, Cheng Hong, Li, Cong, Liu, Jiangmeng   +5 more
core   +1 more source