Results 91 to 100 of about 1,262,821 (250)
Attractiveness of Targeted Advertising Based on Personality Traits
Вестник Московского университета. Серия 14: ПсихологияBackground. The excessive use of users' personal data in advertising targeting gives rise to the paradox of personalization: on one hand, individuals desire to receive tailored offers, yet on the other hand, they experience discomfort from excessively ...
Ulyana V. Zabolotskaya +1 more
doaj +1 more source
Selling You and Your Clicks: Examining the Audience Commodification of Google
tripleC: Communication, Capitalism & Critique, 2011 Using a political economy perspective, this paper argues that Google’s surplus value from advertising results from its extensive and transformative commodification of users.
Hyunjin Kang, Matthew P. McAllister
doaj +1 more source
International Journal of Eating Disorders, EarlyView.ABSTRACT Objective Eating disorders (EDs) are complex conditions with medical and psychosocial implications. Social media (SM) exposure has been associated with increased body image concerns and maladaptive eating behaviors. Pro‐eating disorder (pro‐ED) communities exist across SM platforms and often perpetuate ED‐related identities and behaviors.
Daisy Sun +3 more
wiley +1 more source
VISUAL COMMUNICATIONS AS THE BASIS OF AN EFFECTIVE ADVERTISING MESSAGE
Інтегровані комунікаціїThe article explores visual communications as a foundation for creating effective advertising messages within the modern information environment. The relevance of the topic stems from the adaptation of visual communication in advertising and design to ...
Vladyslav Vlasov
doaj +1 more source
The Advertising Effect of Personalized DM
, 2007 The increased popularity of personal marketing and printing on demand technology has substantially changed the advertising practice. Taking direct mail (DM) as an example, DM is no longer treated as \ue2junk mail\ue2 but useful marketing tool after ...
Chen, Chih-Hau
core
International Journal of Eating Disorders, EarlyView.ABSTRACT As online research has proliferated, so too have threats to data integrity. Recent literature continues to raise concerns with survey fraud and threats to data integrity in online eating disorder (ED) research. In this commentary, we expand on recent work by describing threats to data integrity we are currently encountering in our online ...
C. Blair Burnette +2 more
wiley +1 more source
Supply Side Optimisation in Online Display Advertising [PDF]
, 2015 On the Internet there are publishers (the supply side) who provide free contents (e.g., news) and services (e.g., email) to attract users. Publishers get paid by selling ad displaying opportunities (i.e., impressions) to advertisers.
Yuan, S
core
CONVERSION INTENTION KONSUMEN PADA META ADS : PERAN PERSONALIZED ADVERTISING, PERCEIVED RELEVANCE DAN E-WOM [PDF]
This study aims to analyze consumer conversion intention on Meta Ads in Indonesia. The study employed a quantitative approach using primary data collected through questionnaires distributed to Facebook and Instagram users who had previously viewed or ...
Rasyid Ridho, Muhammad +3 more
core +1 more source
International Journal of Eating Disorders, EarlyView.ABSTRACT Background Echo chambers are algorithmically curated environments characterized by reduced informational diversity and repeated exposure to content that reinforces existing attitudes and behaviors. Emerging research suggests TikTok's recommendation algorithm amplifies eating disorder (ED)‐related content among individuals with EDs, creating ED
Wahidah Pan +4 more
wiley +1 more source