Results 91 to 100 of about 1,252,674 (306)

Talk to Me Like a Human: How AI Chatbot Message Tone, Recommendation Type, and Personalization Drive Consumers' Continuance Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study investigates how artificial intelligence (AI) chatbot message tone, fashion product recommendation type, and personalization level interact to shape consumers' continuance intention in online fashion shopping. Building on Construal Level Theory and the Stereotype Content Model, we treat warmth and competence cues as psychological ...
Jung Mee Kim, Seeun Kim
wiley   +1 more source

Attractiveness of Targeted Advertising Based on Personality Traits

Вестник Московского университета. Серия 14: Психология
Background. The excessive use of users' personal data in advertising targeting gives rise to the paradox of personalization: on one hand, individuals desire to receive tailored offers, yet on the other hand, they experience discomfort from excessively ...
Ulyana V. Zabolotskaya , Ashot G. Mirzoyan   +1 more
doaj   +1 more source

Rethinking Consumer Behavior Through Phygital Episodes

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

VISUAL COMMUNICATIONS AS THE BASIS OF AN EFFECTIVE ADVERTISING MESSAGE

Інтегровані комунікації
The article explores visual communications as a foundation for creating effective advertising messages within the modern information environment. The relevance of the topic stems from the adaptation of visual communication in advertising and design to ...
Vladyslav Vlasov
doaj   +1 more source

AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley   +1 more source

What Makes them Click: Empirical Analysis of Consumer Demand for Search Advertising [PDF]

We study users' response to sponsored-search advertising using data from Microsoft's Live AdCenter distributed in the "Beyond Search" initiative. We estimate a structural model of utility maximizing users, which quantifies "user experience" based on ...
Przemyslaw Jeziorski, Ilya Segal
core  

Personalized and cued advertising aimed at children

, 2019
: Purpose The purpose of this study is to explore the effect of personalization of advertising and adding an advertising cue to advertisements on Facebook, on 9-to-13-year-old children's awareness of selling intent, attitude towards the advertisement ...
Moons, Ingrid, De Pelsmacker, Patrick, Daems, Kristien, De Keyzer, Freya   +3 more
core   +1 more source

Mitigating Chatbot Service Failures: The Roles of Anthropomorphism, Acknowledgment, and Apology

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines how chatbot anthropomorphism shapes consumer responses to service failure by distinguishing between process failure and outcome failure and by testing alternative recovery responses. Across three pretests (N = 30, 120 and 240) and two scenario‐based experiments (Study 1: N = 346; Study 2: N = 778), consumers evaluated ...
Juyon Lee, Wujin Chu, Rajat Roy
wiley   +1 more source

A Security-enhanced Advertising Platform based on Blockchain and Edge Computing in Generative AI

Applied Artificial Intelligence
With the development of advertising technology, especially the emergence of generative artificial intelligence, the generation and editing of advertising content has become more convenient and efficient.
Zhengjun Jing, Xiaolong Xu, Chunseng Gu, Yan Zhang, Qiang Shu   +4 more
doaj   +1 more source

Avoidance of advertising on social networking sites : the teenage perspective [PDF]

, 2010
Technology has provided consumers with the means to control and edit the information that they receive and share effectively, especially in the online environment. Although previous studies have investigated advertising avoidance in traditional media and
Kerr, Gayle F., Kelly, Louise, Drennan, Judy   +2 more
core