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Perceptions of Price Fairness [PDF]

Business & Society, 2007
This article researches factors that influence price fairness judgments. The empirical literature suggests several factors: reference prices, the costs of the seller, a self-interest bias, and the perceived motive of sellers. Using a Dutch sample, we find empirical evidence that these factors significantly affect perceptions of fair prices.
Gielissen, R., Dutilh, C.E., Graafland, J.J.   +2 more
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Effect of Online Training Price and Price Perception on Quality and Benefit Perception in France

SN Computer Science, 2023
With the health problem, digital training has assumed a major role in our society. Some of the numerous online trainingopportunities are free, allowing the user to learn without having to pay, but occasionally we may question about the worth ofthese training opportunities—do they provide the same quality as the paid ones?
Sakdavong, Jean-Christophe, Larrieu, Hélène, Levert, Annabel, Dedieu, Laurent, Tidey, Gail   +4 more
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Price endings and tourism consumers’ price perceptions

Journal of Retailing and Consumer Services, 2011
Abstract This investigation considers how consumers of higher-priced goods (i.e., tourism services that are neither cheap nor luxurious) perceive odd and even prices and reveals whether these perceptions differ from previous findings that have nearly exclusively related to low-priced goods (e.g., food).
Kleinsasser, Sabine, Wagner, Udo
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Price perceptions in water demand

Journal of Environmental Economics and Management, 2019
Abstract Economists advocate for using the price mechanism to manage water scarcity, but complex nonlinear rate structures prevalent in markets for municipal water obscure price signals. We conduct a randomized field experiment that jointly elicits knowledge about the cost of water and examines the impact of improved information on demand by linking ...
Daniel A. Brent, Michael B. Ward
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CONSUMER PRICE PERCEPTIONS AND EXPECTATIONS *

Oxford Economic Papers, 1992
This paper examines qualitative quarterly survey data on U.K. consumers price anticipations in the context of a framework designed to allow the authors to test the predictive ability of consumers and the information content of this survey data. The results indicate that the survey data contains useful information but that it is biased in particular ...
Simmons, Peter, Weiserbs, Daniel
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REFERENCE PRICE, PRICE PERCEPTION AND WILLINGNESS TO PAY

Journal of Entrepreneurship and Development Economics, 2020
The product price plays a strategical role for bothorganizations, in terms of profitability and consumer lives in terms of utilitymaximizing. However, it is difficult to predict consumer behavior towardestablished prices by firms. The research works predict that consumer priceperception and willingness to pay are different. Also, a consequence of price
Takhaui Kamzabek, Bolat Anarbay, Shifo Amirshoev   +2 more
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Consumer Price Perception and Reaction to Price Promotion in Online Shopping

Journal of Economics, Management and Trade, 2023
Aims: Many observations and studies have pointed out that due to the economic downturn and fierce competition in the online market, online retailers must think about how to use effective price promotion strategies to attract consumers' attention and further stimulate their purchase intention.
Lii, Yuan-Shuh, Ding, May-Ching, Hung, Chih-Hung   +2 more
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Buyers' Subjective Perceptions of Price

Journal of Marketing Research, 1973
Marketing researchers recently have expended considerable effort to investigate how price influences buyers’ decisions yielding a variety of results, some not entirely explainable. This article reviews the relevant research literature, organizes the results, and suggests new research directions.
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Price Drops, and Price Unfairness Perceptions

2014
Price unfairness literature has established that price increases or promotions can affect price unfairness perceptions; however, the effect of permanent price drops on price unfairness perceptions has not received adequate attention. We examine the effect of post purchase permanent price drops on price unfairness perceptions and propose that reputation
Umit Koc, Rajneesh Suri
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