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A Range Theory Account of Price Perception
Journal of Consumer Research, 1999It is well accepted in the behavioral pricing literature that a consumer's perception of the attractiveness of a market price depends on a comparison of the market price to an internal reference price. The rationale underlying this dynamic has its roots in Adaptation-Level Theory.
Janiszewski, Chris +1 more
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Markdown Pricing with Quality Perception
SSRN Electronic Journal, 2020Problem Definition: Consumers often perceive higher-priced products to have higher quality. Less is known on how quality perception is affected by price markdowns. In addition, it is an open question whether and how consumers’ ex-ante expectation on a future markdown affects their quality perception as well as purchase decisions. We answer these questions
Rim Hariss +3 more
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Pricing method as a tool for improved price perception
Journal of Revenue and Pricing Management, 2006In the present paper, we have explored pricing methods applied to charging mobile service customers, and the influences of the charging methods on the customers’ price perceptions. The analyses are based on the empirical data collected from Finnish mobile service markets through a quantitative postal survey in 2003.
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End of 9-Endings and Price Perceptions
2017We take advantage of a natural experiment to document an emergence of a new price ending that has the same effects as 9-endings. In January 2014, the Israeli parliament has passed a law prohibiting the use of non 0-ending prices. We find that one year after 9-ending prices have disappeared, 90-ending prices acquired the same status as 9-ending prices ...
Chen, Haipeng (Allan) +2 more
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Perceptions the Key to Oil Prices
SPE Annual Technical Conference and Exhibition, 1987ABSTRACT Future crude oil supply and demand was explored in the late summer of 1986 under various pricing scenarios. Key findings include the importance of price perceptions on behavior, the significance of Middle East producers, the correlation between oil price and working rigs and the prediction that oil prices are not likely to fall ...
L.W. Powers, W.M. Stevenson
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Firms’ Perception and Acceptability of Transport Pricing
2008This chapter discusses the acceptability of road pricing by firms. The author focused on the relationships between the effectiveness and acceptability of road pricing. The authors start from the reasonable assumption that, if firms are more likely to suffer from road pricing, kilometer charging will be less acceptable to them, while it will be more ...
Steg, L. +3 more
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Housing prices and crime perception
Empirical Economics, 2012In this article, we combine data from the housing market with data from a victimization survey to estimate the effect of crime perception on housing prices in the City of Barcelona from 2004 to 2006. Using dwelling data and a hedonic price model (using both OLS and quantile regressions), in the first stage, we estimate the shadow price of the location ...
BUONANNO, Paolo +2 more
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The Effect of Price on the Consumers' Perception of Physicians
Health Marketing Quarterly, 1991This attitudinal study indicates that consumers do not perceive a price-quality association for physician services. However, existing patients of physicians, if satisfied, are willing to pay more for their physician's services. Thus, physicians looking to attract new patients may find a high price strategy to be no more ineffective than a parity ...
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Management Research News, 1978
Price is a significant determinant of consumers' purchase decisions. It is assumed in this study that the analysis of consumer price perception is of vital importance to understanding the effects of price information on purchase decisions. Earlier it has been studied experimentally in isolation, how a single price cue affects consumer perception of a ...
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Price is a significant determinant of consumers' purchase decisions. It is assumed in this study that the analysis of consumer price perception is of vital importance to understanding the effects of price information on purchase decisions. Earlier it has been studied experimentally in isolation, how a single price cue affects consumer perception of a ...
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Was ist eigentlich … Price Perception?
Zeitschrift für das gesamte Bank- und Börsenwesen, 2020Judt, Ewald, Klausegger, Claudia
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