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Private Label and Manufacturer Brand Research Execution

2018
This chapter discusses the execution of the research on the coexistence of private label and manufacturer brands in food product categories in a grocery retail landscape characterised by high retail consolidation and concentration. The main focus of this chapter is data collection and data analysis procedures. Data collection issues are discussed first,
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CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?

Global Fashion Management Conference, 2018
Introduction A private label (PL) is defined as a brand owned, sold and distinguished by retailers (Lincoln & Thomassen, 2009). Therefore, most PLs display only their brand name on their product labels or packages. However, in the Japanese consumer goods market, an increasing number of manufacturers’ names are now being displayed on PL product packages.
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Strategies for delivering therapeutics across the blood–brain barrier

Nature Reviews Drug Discovery, 2021
Georg C Terstappen, Wandong Zhang
exaly  

Private label’s strategies : competitiveness of brand Continente

2014
The main objectives of this thesis were to better understand the retailing market in Portugal, focusing on the specific case of Sonae’s Continente and their Private Label program, in order to assess its competitiveness. For that, it was needed to understand how the market was structured, who were the major players, what drove the consumers to purchase ...
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