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Private label’s strategies : competitiveness of brand Continente
2014The main objectives of this thesis were to better understand the retailing market in Portugal, focusing on the specific case of Sonae’s Continente and their Private Label program, in order to assess its competitiveness. For that, it was needed to understand how the market was structured, who were the major players, what drove the consumers to purchase ...
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Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
Journal of Business Research, 2016Bruno Godey +2 more
exaly
Customer engagement with tourism social media brands
Tourism Management, 2017Paul Harrigan, Uwana Evers, Morgan Miles
exaly
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
Journal of Retailing and Consumer Services, 2019Philipp A Rauschnabel, Reto Felix
exaly
Private labels, store brands and generic products
International Journal of Hospitality Management, 1983openaire +1 more source
Antimalarial drug discovery — approaches and progress towards new medicines
Nature Reviews Microbiology, 2013Arnab K Chatterjee
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The global landscape of AI ethics guidelines
Nature Machine Intelligence, 2019Anna Jobin, Marcello Ienca, Effy Vayena
exaly