Results 1 to 10 of about 69,396 (149)
Measuring Purchase‐decision involvement , [PDF]
Management Science Letters, 2014 Nowadays, increasing competition is forcing businesses to pay more attention on customer satisfaction providing strong customer services. Increased competition has also increased marketing activities.
Naser Azad, Amir Hassanjani Roshan
doaj +2 more sources
Jurnal Aplikasi Manajemen, 2023 The purpose of this study is to analyze the level and influence of awareness, trial, preference, devotion and fanaticism of Indomie customers in Jabodetabek.
Dari Aulia Qital +2 more
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The Determinants of Purchase Decision
AMAR (Andalas Management Review), 2021 This study aims to analyze the effect of the halal label, product quality, financial literacy and price on purchasing decisions for REVLON lipstick products in Semarang.
Aprih Santoso +2 more
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The role of family members in family purchase decisions [PDF]
کاوشهای مدیریت بازرگانی, 2020 The family plays an important role in decision making, and who plays the most important role in family purchasing decisions depends on the personality, gender, interests and attitudes of the family.
Abbas Abbasi, Amin Nikbakht
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CONSUMER PURCHASE DECISION IN THE MALAYSIAN RETAIL MARKET: A STUDY OF RM2 STORES
International Journal of Management Studies, 2023 This study aimed to investigate factors that influence consumer purchase decision in Malaysian single-priced stores, which are also popularly known as RM2 stores. The study considered six factors that could affect purchase decision in RM2 stores, namely,
Muhammad Majid +5 more
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How to Measure the Customer Purchase Decision in Shopee E -Commerce Platform?
Majalah Ilmiah Bijak, 2023 The study aims to pictured out the mediating roles of purchase intention on service quality and application quality to purchase decision. The study objective is the shopee application users with at least 1 year of experience using the application.
Ikramina Larasati Hazrati Havidz +3 more
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Philippine Social Science Journal, 2021 In the automotive industry, the consumer purchase decision is the most important aspect of the company's life cycle because it can affect profitability, especially for Honda CBR 150R.
Ponta Dewa Saktiawan, Soni Harsono
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Aspects Influencing Purchasing Decision, Based on Fashion Purchasing Attitudes
EUROPEAN RESEARCH STUDIES JOURNAL, 2022 DESIGN/METHODOLOGY/APPROACH: In order to verify this hypothesis, quantitative research was carried out on a representative group of people purchasing clothes. Data were gathered in Poland.
Spychalska-Wojtkiewicz, Monika +2 more
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An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market [PDF]
International Journal of Crowd Science, 2018 Purpose – The purpose of this paper is to examine the effects of corporate social responsibility, social media marketing, sales promotion, store environment and perceived value on a purchase decision in the retail sector.
Jalal Rajeh Hanaysha
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ERP Correlates of Simulated Purchase Decisions [PDF]
Frontiers in Neuroscience, 2016 Decision making in economic context is an everyday activity but its neuronal correlates are poorly understood. The present study aimed at investigating the electrophysiological brain activity during simulated purchase decisions of technical products for a lower or higher price relative to a mean price estimated in a pilot study.
Patrick Darius Gajewski +4 more
openaire +3 more sources