Results 11 to 20 of about 69,515 (268)
Although related studies have examined the impact of different images of artificial intelligence products on consumer evaluation, exploring the impact on consumer purchase decisions from the perspective of algorithmic decision autonomy remains under ...
Yuejiao Fan, Xianggang Liu
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The main aim of this paper was to investigate the effect of four features of social media marketing on the purchase decision of consumers in the fast-food industry.
Jalal Rajeh Hanaysha
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The Influence of Product Quality and Price on Purchase Decisions
Purchase decisions are actions taken by consumers to buy products by carrying out existing considerations, including how product quality and price. Therefore, both have a significant role in influencing Purchase Decisions.
Rizky Ferrari Oktavian, Henky Wahyudi
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The rapid development of technology has led to various breakthroughs that affect people's lifestyles and behaviour. One of the products of technological advances is the Food Delivery Application (FDA).
Imam Rizkika +2 more
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THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION [PDF]
The aim of this study is explaining the impact of E-WOM (e-WOM) and e-WOM credibility towards purchase decision, with purchase intention as a mediator variable.
Arta I G.S., Yasa N.N.K.
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Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy
Khairiyah Kamilah +3 more
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The purpose of this research are, to know the description of purchase decision, brand image and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image toward purchase decision of consumen of ...
Mohamad Rizan +2 more
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This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
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Neurophysiological correlates of purchase decision-making
Economic decisions are characterized by their uncertainty and the lack of explicit feedback that indicates the correctness of decisions at the time they are made. Nevertheless, very little is known about the neural mechanisms involved in this process.
Alí Diez, Ítalo +1 more
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Munculnya isu pencemaran lingkungan menuntut masyarakat menjadi semakin pandai menentukan pilihannya dalam mengonsumsi produk-produk yang aman terhadap lingkungan.
Yolanda Averina Rayon +1 more
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