Results 11 to 20 of about 69,515 (268)

Exploring the role of AI algorithmic agents: The impact of algorithmic decision autonomy on consumer purchase decisions

open access: yesFrontiers in Psychology, 2022
Although related studies have examined the impact of different images of artificial intelligence products on consumer evaluation, exploring the impact on consumer purchase decisions from the perspective of algorithmic decision autonomy remains under ...
Yuejiao Fan, Xianggang Liu
doaj   +1 more source

Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator

open access: yesInternational Journal of Information Management Data Insights, 2022
The main aim of this paper was to investigate the effect of four features of social media marketing on the purchase decision of consumers in the fast-food industry.
Jalal Rajeh Hanaysha
doaj   +1 more source

The Influence of Product Quality and Price on Purchase Decisions

open access: yesAlmana: Jurnal Manajemen dan Bisnis, 2022
Purchase decisions are actions taken by consumers to buy products by carrying out existing considerations, including how product quality and price. Therefore, both have a significant role in influencing Purchase Decisions.
Rizky Ferrari Oktavian, Henky Wahyudi
doaj   +1 more source

The Effect of Trust, Performance Expectancy, and Mobile Application Quality on Purchase Intention and Purchase Decision: Evidence from Malang City

open access: yesWacana: Jurnal Sosial dan Humaniora, 2023
The rapid development of technology has led to various breakthroughs that affect people's lifestyles and behaviour. One of the products of technological advances is the Food Delivery Application (FDA).
Imam Rizkika   +2 more
doaj   +1 more source

THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION [PDF]

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2019
The aim of this study is explaining the impact of E-WOM (e-WOM) and e-WOM credibility towards purchase decision, with purchase intention as a mediator variable.
Arta I G.S., Yasa N.N.K.
doaj   +1 more source

THE EFFECT OF ENVIRONMENTAL FRIENDLINESS FANATICISM OF STUDENTS TOWARDS PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC FOOD

open access: yesJurnal Manajemen & Agribisnis, 2021
Organic food (OF) market is claimed as the fastest growing market in 20th century. Therefore, there are much research about finding factors that affect purchase intention towards OF, one of them is the Food Choice Questionnaire (FCQ), by which it is easy
Khairiyah Kamilah   +3 more
doaj   +1 more source

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)

open access: yesJurnal Riset Manajemen Sains Indonesia, 2015
The purpose of this research are, to know the description of purchase decision, brand image and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image toward purchase decision of consumen of ...
Mohamad Rizan   +2 more
doaj   +1 more source

The Influence of Halal Label and Product Quality on the Purchasing Decision Process of Wardah Cosmetics by Using Brand Image as an Intervening Variable

open access: yesInternational Journal of Islamic Thought and Humanities, 2023
This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
doaj   +1 more source

Neurophysiological correlates of purchase decision-making

open access: yesBiological Psychology, 2021
Economic decisions are characterized by their uncertainty and the lack of explicit feedback that indicates the correctness of decisions at the time they are made. Nevertheless, very little is known about the neural mechanisms involved in this process.
Alí Diez, Ítalo   +1 more
openaire   +3 more sources

PENGARUH GREEN MARKETING TERHADAP PURCHASE DECISION YANG DIMEDIASI OLEH BRAND IMAGE (Studi pada AMDK Ades di Kota Denpasar)

open access: yesE-Jurnal Manajemen, 2021
Munculnya isu pencemaran lingkungan menuntut masyarakat menjadi semakin pandai menentukan pilihannya dalam mengonsumsi produk-produk yang aman terhadap lingkungan.
Yolanda Averina Rayon   +1 more
doaj   +1 more source

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