Results 21 to 30 of about 69,515 (268)
Jurnal Keislaman, 2023 This research is descriptive and causal research. Sampling technique in this study was purposive sampling. The number of samples in this study as many as 100 people. This study used a questionnaire instrument.
Wanda Gema Prasadio Akbar Hidayat
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Majalah Ilmiah Bijak, 2022 This study aims to analyze the effect of suitability of product description and service quality on purchasing decisions on the Tokopedia marketplace.
Fika Narulita, Junaidi Gafar
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Journal of Management Small and Medium Enterprises (SME's), 2022 This study aims to explore the role of price and cashback offer on Go-Food purchase decision by using Gopay digital payment feature found in Gojek application.
Dewi Sri Woelandari Pantjolo Giningroem +2 more
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The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: In digital shopping, numerous factors influence the consumers’ purchase decision. Among them, information literacy plays a key role. In this regard, the current study aims to develop a model of how information literacy affects the consumers’
Afrin Shirzadi +2 more
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Consumers’ purchase decisions and employer image
Journal of Retailing and Consumer Services, 2020 A human capital perspective emphasises employer image as a powerful asset for a company's operations. It is also an intangible factor potentially influential for consumers' purchase decisions. This study answers the question whether there is any correlation between consumers' purchase decisions and the image of the company as an employer.
Rybaczewska, Maria +2 more
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Binus Business Review, 2013 Cookie companies are demanded to improve their product quality, product quality is one of the important things. Because with a good product quality, it will deliver purchase intention; with the intention earned by customer, it will also deliver the ...
Muhammad Ari Adriansyah +3 more
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Analysis toward purchase decision determinant factors
Asian Management and Business Review, 2021 The problem with this research is that there is a tendency to decrease demand for Hemart brand cooking oil in 2018-2019. This makes it a challenge for the Hemart cooking oil product distributor company to find out the factors that influence the decline ...
Aprih Santoso, Audi Redha Sispradana
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E-Jurnal ManajemenPenelitian ini bertujuan untuk menjelaskan peran brand awareness dalam memediasi pengaruh brand ambassador dan social media marketing terhadap purchase decision.
I Gede Sandi Upa Dharma Putra +1 more
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Peran Keterlibatan Konsumen dalam Pembelian Aksesori Fotografi
Binus Business Review, 2012 Nowadays Consumer Involvement, in the midst of business competition, becomes an interesting topic to discuss. The level of consumer involvement can be based on the value and the needs felt by the consumers themselves.
Retno Dewanti +2 more
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Company Purchase Decision Improvement Strategy
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC), 2022 This study aims to determine the effect of the Marketing Strategy on Purchasing Decisions at PT Pratama Mandiri Sakti. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, normally data obtained in the form of number or numbers. Data source are primary and secondary data .
null Ihdina Gustina, null Dedy Lazuardi
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