Results 21 to 30 of about 80,633 (305)
Social Media’s Influence on Breast Augmentation [PDF]
Aesthetic Surgery Journal, 2019 Abstract Background The purpose of this study is to evaluate if and what social media use influences our patients’ decisions to undergo breast augmentation. Objectives A single-institution study was designed to evaluate women who ...
Sanam Zahedi +4 more
openaire +2 more sources
Branding and influencers in fashion communication. Gucci as a study case [PDF]
, 2019 La figura del influencer ha conseguido sustituir a los medios de masas tradicionales revolucionando las comunicaciones de tipo comercial. En este contexto, el público millennial advierte un escenario en las redes sociales que de manera muy acusada incide
Pérez Curiel, Concha +1 more
core +4 more sources
Istanbul Management Journal, 2021 Social media influencer marketing is a new phenomenon in the digital world. It has seen a tremendous and exponential growth, reached a critical mass audience and changed from an obscure marketing tactic to a successful marketing strategy.
Sarra Daimi, Aslı Tolunay
doaj +1 more source
Intra/Inter communications in Social Network and Intermediary of the Media Influencers [PDF]
Cyberspace Studies, 2021 This paper focuses on the role of influencers as an element of modern governance. As the fields of media, entertainment industry, and politics become increasingly interconnected, the phenomenon of influencer potentially affects many aspects of political ...
Ebrahim Mohseni Ahooei, Saied Reza Ameli
doaj +1 more source
When Does the Influencer Matter? [PDF]
, 2020 The purpose of this research is to identify what factors contribute to the effectiveness of social media influencers’ posts. The first phase of this project studied people’s initial feelings towards social media influencers using a focus group.
Tivnan, Ashley
core +1 more source
Studying Diffusion of Viral Content at Dyadic Level [PDF]
, 2014 Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content, authors of the ...
Ciuberek, Sylwia +4 more
core +1 more source
Detecting Real-World Influence Through Twitter [PDF]
, 2015 In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that these are ...
Cossu, Jean-Valère +2 more
core +4 more sources
The Effect of Social Media Marketing and Influencer Endorser on Purchase Intention
Almana: Jurnal Manajemen dan Bisnis, 2022 With a large number of users and a high level of engagement, TikTok is an application that provides enormous opportunities in the business sector, especially in marketing activities.
Nabilla Putri Nofela +1 more
doaj +1 more source
Computers in Human Behavior ReportsPrevious research highlighted the impact of advertising in virtual reality (VR) media settings. There is growing interest in connecting virtual reality content with social media.
Delia Cristina Balaban +3 more
doaj +1 more source
Brand Awareness, Social Media Marketing, and Purchase Intent: Does Credibility Mediate the Impact?
Indonesian Interdisciplinary Journal of Sharia EconomicsThis study investigates the impact of social media marketing and brand awareness on purchase intention with influencer credibility as a mediating variable. Quantitative methodologies were implemented during the investigation.
Larasati Larasati +3 more
doaj +1 more source