Results 221 to 230 of about 10,843 (260)

Influencing Social Media Influencers Through Affiliation

Marketing Science, 2022
This paper studies how firms can strategically manage product reviews by social media influencers.
Amy Pei, Dina Mayzlin
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Cost-Effective Social Media Influencer Marketing

INFORMS Journal on Computing, 2023
It is becoming more and more promising that marketers hire influencers to launch campaigns for spreading items (e.g., articles or videos about products) over social media platforms. Such social media influencer marketing may generate tremendous utility if the influencers persuade their followers to adopt the recommended items.
Xiao Han, Leye Wang, Weiguo Fan
openaire   +2 more sources

Social media influencers versus traditional influencers

2020
Through collaborations between “Instafamous” individuals and marketers, influencers have thus gone from amateur online personal brands seeking attention and approval from the wider public, to a monetized and established occupation. In this chapter, we first give an overview of the types of marketing strategies used for influencer marketing, starting ...
Marina Leban, Benjamin G. Voyer
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Radicalisation Influence in Social Media [PDF]

, 2019
In an increasingly digital world, identifying signs of online extremism sits at the top of the priority list for counter-extremist agencies. Researchers and governments are investing in the creation of advanced information technologies to identify and counter extremism through intelligent large-scale analysis of online data. However, to the best of our
Fernandez, Miriam, Gonzalez-Pardo, Antonio, Alani, Harith   +2 more
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SOCIAL MEDIA INFLUENCER ENTREPRENEURS

Global Fashion Management Conference, 2023
Jiseon Han, Georg Balanbanis
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Social Media Influencers

2022
Kiattipoom Kiatkawsin, Seul Ki Lee
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The Social Media Management Chain, How Social Media Influences Traditional Media

2012
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication.
Mike Friedrichsen, Wolfgang Mühl-Benninghaus   +1 more
openaire   +1 more source

Social media influencing customer loyalty

Asian Journal of Management, 2017
With emergence of social networking, marketers are keen to utilize the best possible benefits of the social media to gain competitive advantage. The rise of social media has altered the way people communicate, interact and most importantly the purchase decisions. As more people use social media, business must use social media both target their audience
Sameer Jan Bhat, Sadaf Firdous
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Social Media Influence Theory

Rachmad, Yoesoep Edhie. 2023. Social Media Influence Theory. Phoenix Cactus Book Publishing, Special Edition 2023. https://doi.org/10.17605/osf.io/6mqa5 The Social Media Influence Theory, devised by Yoesoep Edhie Rachmad and released in his 2023 publication "Phoenix Cactus Book Publishing, Special Edition," investigates the mechanisms through which ...
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Social Media Influencers Typology

2022
Carlos Flavián, Sergio Barta
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