Results 91 to 100 of about 669,625 (295)
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability certifications are increasingly embedded in the governance and competitiveness of the wine sector, yet their strategic role remains under‐theorised. This study conceptualises certifications as multidimensional strategic mechanisms and conducts a comparative analysis of 50 schemes used in the global wine industry.
Alexy Apolo‐Romero +2 more
wiley +1 more source
Voprosy sovremennoj nauki i praktiki Universitet imeni V I Vernedskogo, 2022 D. S. Glotov +2 more
openaire +1 more source
Digital tools for territory branding
Scientia fructuosaTerritory branding is actively used for the development and promotion of villages, towns, cities, regions, and countries in the modern world. And if earlier traditional marketing tools were enough for effective branding and promotion, today it is mandatory to use digital marketing methods and tools.
Tetiana IANKOVETS, Ilona LEVYTSKA
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, 2010 Purpose: The corporate branding concept places an emphasis on employees' attitudes and behaviours. This has given rise to internal branding and employer branding, which argue for a closer alignment between the employees' values and those of the corporate
Punjaisri, K. +10 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The agri‐food sector, most notably intensive livestock production, stands as a major driver of climate change, prompting a shift towards plant‐based alternative protein production and consumption. Such protein transition is widely recognised as central to the development of an environmentally sustainable food economy.
Francesca Monticone, Antonella Samoggia
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Climate‐resilient food systems require simultaneously addressing climate mitigation, food security, and biodiversity conservation. Yet most policy frameworks treat these interdependent goals as separate challenges, fragmenting action across sectors.
Nikolaos Syndoukas +7 more
wiley +1 more source
Images of Cultural Heritage in the Tourism Brand of Spain
Ибероамериканские тетрадиAccording to the theory of commodification, heritage is considered as a resource with its own economic value. The sphere of culture and heritage, in particular, are increasingly perceived as a factor of sustainable development.
A. A. Koroleva +3 more
doaj +1 more source
The factors territories branding
RUDN Journal of Studies in Literature and Journalism, 2014 The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit.
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Business Strategy and the Environment, EarlyView.ABSTRACT Measuring sustainability performance is crucial for small and medium‐sized manufacturing enterprises and sustainability indicators must be incorporated into decision‐making. However, companies tend to measure only the aspects that interest them, disregarding those considered less strategic or relevant.
Alessandra Neri +3 more
wiley +1 more source
Place Branding – Geographical Approach. Case Study: Waterloo
Amfiteatru Economic, 2016 This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it
Marius-Cristian Neacşu +2 more
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