Results 71 to 80 of about 669,625 (295)
Business Strategy and the Environment, EarlyView.ABSTRACT Nonfood geographical indications (GIs) are increasingly emerging as collective sustainability strategies. They enable territories to transform cultural and productive heritage into sources of long‐term competitive advantage. While existing research recognises their regulatory and cultural relevance, limited attention has been paid to how ...
Giovanni Peira, Alessandro Bonadonna
wiley +1 more source
Trends in territorial branding in Russia
, 2017 В выпускной квалификационной работе магистранта рассматриваются задачи территориального брендинга на современном этапе, проводится анализ типичных кейсов территориального брендинга в России.In the student master thesis the tasks of territorial branding ...
Golendukhina, M. A. +1 more
core
Design, visual communication and branding
, 2022 Buku ini membicarakan tentang bagaimana komunikasi digital telah membawa perubahan dalam bidang branding, mulai dari desain, media, bahasa komunikasi, hubungan dengan audiens, perilaku, budaya, dan mekanisme pengelolaan merek.
Raposo, Daniel
core
The Branding of the University of Oklahoma [PDF]
, 2021 My thesis focuses on the process of branding the University of Oklahoma between 1890 and 1930. I examine the origins of the administrative brand, the shift after Oklahoma statehood, the impact of World War One, and the brand students crafted for ...
Stutz, Charlotte
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Business Strategy and the Environment, EarlyView.ABSTRACT Although SMEs comprise over 90% of firms globally, research on their engagement with Scope 3 (value‐chain) greenhouse gas emissions remains limited. This PRISMA‐guided systematic review synthesises 49 SME‐relevant studies to develop a theory‐informed, practice‐oriented framework for more credible and sustained Scope 3 engagement.
Chidinma Uchendu +5 more
wiley +1 more source
Umbrella Branding and the Provision of Quality [PDF]
Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both ...
Hakenes, Hendrik, Peitz, Martin
core +2 more sources
Regional identity in rural development: Three case studies of regional branding
Apstract: Applied Studies in Agribusiness and Commerce, 2010 Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy.
Lies Messely +2 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano +3 more
wiley +1 more source
Online Communication and Italian Tourism
Symphonya, 2017 Tourism destinations seek to attract tourists in innovative and enticing ways by using web-based communication media. Since tourists have the choice between many destinations of the same target category, destinations are required to provide something ...
Fabrizio Mosca +2 more
doaj +3 more sources
Управление культурой, 2023 In recent years, there has been a growing popularity of the synthetic format of cinemas and cultural institutions, which are no longer exclusively locations for film distribution activities and are turning into film cultural centers.
Dana K. Timonina, Olga A. Tsesevichene
doaj