Results 51 to 60 of about 575 (216)

Factors of Attractiveness of a Territory Brand for Residents

Регионология
Introduction. The relevance of the study is determined by the need to strengthen the competitiveness of regions through the use of marketing and branding tools to extract additional resources.
Valeriia Kulibanova, Tatiana R. Teor, Irina A. Ilyina   +2 more
doaj   +1 more source

What Do We Know About Scope 3 Emissions in Small‐ and Medium‐Sized Enterprises? Mapping Current Knowledge and Advancing a Theory–Practice‐Oriented Framework

Business Strategy and the Environment, EarlyView.
ABSTRACT Although SMEs comprise over 90% of firms globally, research on their engagement with Scope 3 (value‐chain) greenhouse gas emissions remains limited. This PRISMA‐guided systematic review synthesises 49 SME‐relevant studies to develop a theory‐informed, practice‐oriented framework for more credible and sustained Scope 3 engagement.
Chidinma Uchendu, Okechukwu Okorie, Fatemeh Khosravi, Stuart Connop, Hebba Haddad, Mike Medas   +5 more
wiley   +1 more source

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

Online Communication and Italian Tourism

Symphonya, 2017
Tourism destinations seek to attract tourists in innovative and enticing ways by using web-based communication media. Since tourists have the choice between many destinations of the same target category, destinations are required to provide something ...
Fabrizio Mosca, Kamel Ben Youssef, Thomas Majd   +2 more
doaj   +3 more sources

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

Interpretation of Constructivism Stylistics in the Development of the Identity of a Film Cultural Center as a Tool of Attracting the Audience

Управление культурой, 2023
In recent years, there has been a growing popularity of the synthetic format of cinemas and cultural institutions, which are no longer exclusively locations for film distribution activities and are turning into film cultural centers.
Dana K. Timonina, Olga A. Tsesevichene
doaj  

Industry 4.0‐Enabled Circular Economy: Empirical Evidence and Strategic Roadmap for Manufacturing and Service Sectors

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines how Industry 4.0 (I4.0) technologies can strengthen circular economy (CE) implementation in manufacturing and service organizations. Although recent studies discuss CE–I4.0 integration, empirical evidence comparing sectors and mapping technologies to specific CE lifecycle stages remains limited.
Vikas Swarnakar, Than'a Anwer Khaleel Almazidah Alsaoudi, Malik Khalfan, Abdelrahman E. E. Eltoukhy, Adolf Akwei Acquaye   +4 more
wiley   +1 more source

Voices From the Coast: Stakeholder Participation and Perception on Creating a Marine Protected Area

Business Strategy and the Environment, EarlyView.
ABSTRACT This study explores participatory processes in the context of marine conservation, with a specific focus on recent initiatives undertaken by the Apulia region in Italy to establish a new Marine Protected Area (MPA). Employing a qualitative cross‐sectional methodology, the study investigates how local communities perceive and engage with the ...
Giampiero Palazzo, Giuseppe Valenza, Massimo Zuccaro, Simone Pizzi   +3 more
wiley   +1 more source

SDG Forward Faster in the Face of Geopolitical and Climate Risks: Does CEO Power Strengthen This Relationship?

Business Strategy and the Environment, EarlyView.
ABSTRACT In a macroeconomic environment characterised by systemic disruptions and global uncertainty, companies are forced to reconfigure their sustainability strategies. This study examines the combined impact of geopolitical and climate risks on corporate commitment to and actual progress toward the United Nations (UN) Sustainable Development Goals ...
Isabel‐María García‐Sánchez
wiley   +1 more source

Tourist branding of Russian regions. Far East

Управление культурой
The article is devoted to the analysis of tourist branding of macroregions of Russia. Using the material of open Internet sources, it examines the possibilities and limitations of branding individual historical and geographical macroregions of Russia ...
Mikhail Yu. Timofeev
doaj   +1 more source