Results 81 to 90 of about 669,625 (295)

Residents’ Interest to Form a "Green" Territory Brand

EUROPEAN RESEARCH STUDIES JOURNAL, 2018
The main aim of this article is to examine the residents’ interest of a region to form a territorial “green” brand. It refers to the region of Rostov where there is a continuous attempt to develop the territory based on sustainable green initiatives.The article reveals if the residents are aware on the authorities’ efforts and how the ...
Bondarenko, Viktoria Andreevna, Dianova, S. N., Joom, T. A., Dubinina, M. A.   +3 more
openaire   +3 more sources

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

Factors of Attractiveness of a Territory Brand for Residents

Регионология
Introduction. The relevance of the study is determined by the need to strengthen the competitiveness of regions through the use of marketing and branding tools to extract additional resources.
Valeriia Kulibanova, Tatiana R. Teor, Irina A. Ilyina   +2 more
doaj   +1 more source

Industry 4.0‐Enabled Circular Economy: Empirical Evidence and Strategic Roadmap for Manufacturing and Service Sectors

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines how Industry 4.0 (I4.0) technologies can strengthen circular economy (CE) implementation in manufacturing and service organizations. Although recent studies discuss CE–I4.0 integration, empirical evidence comparing sectors and mapping technologies to specific CE lifecycle stages remains limited.
Vikas Swarnakar, Than'a Anwer Khaleel Almazidah Alsaoudi, Malik Khalfan, Abdelrahman E. E. Eltoukhy, Adolf Akwei Acquaye   +4 more
wiley   +1 more source

The influence of consumer evaluations on the success of co-branding [PDF]

, 2009
Lee C-L. The influence of consumer evaluations on the success of co-branding. Bielefeld (Germany): Bielefeld University; 2009.As motivated by Venkatesh et al. (2000), this dissertation first defines "a successful co-branding" as "the successful formation
Lee, Chia-Lin
core  

Voices From the Coast: Stakeholder Participation and Perception on Creating a Marine Protected Area

Business Strategy and the Environment, EarlyView.
ABSTRACT This study explores participatory processes in the context of marine conservation, with a specific focus on recent initiatives undertaken by the Apulia region in Italy to establish a new Marine Protected Area (MPA). Employing a qualitative cross‐sectional methodology, the study investigates how local communities perceive and engage with the ...
Giampiero Palazzo, Giuseppe Valenza, Massimo Zuccaro, Simone Pizzi   +3 more
wiley   +1 more source

Local Brands in Rural Development: Strategic Implications from a Comparative Analysis of Poland and Portugal

Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego
Local brands are increasingly recognised as instruments supporting rural development, territorial identity, and regional competitiveness. The aim of this study is to compare the potential for the development of local brands in Poland and Portugal in the ...
Barbara Kiełbasa, Sandra Bailoa, Ana Rodrigues, Thi Thuy Sinh Tran   +3 more
doaj   +1 more source

The factors territories branding

, 2020
В статье сопоставляются брендинг продукта и брендинг территорий. Вводится разделение территорий для внутреннего потребления и территории для внешнего потребления, т.е. для повседневного проживания и для туризма, где возникает возможность выбора. В характеристики территории, создающей альтернативное поле, на котором действует индивид, принимая решение о
openaire   +1 more source

SDG Forward Faster in the Face of Geopolitical and Climate Risks: Does CEO Power Strengthen This Relationship?

Business Strategy and the Environment, EarlyView.
ABSTRACT In a macroeconomic environment characterised by systemic disruptions and global uncertainty, companies are forced to reconfigure their sustainability strategies. This study examines the combined impact of geopolitical and climate risks on corporate commitment to and actual progress toward the United Nations (UN) Sustainable Development Goals ...
Isabel‐María García‐Sánchez
wiley   +1 more source

Tourist branding of Russian regions. Far East

Управление культурой
The article is devoted to the analysis of tourist branding of macroregions of Russia. Using the material of open Internet sources, it examines the possibilities and limitations of branding individual historical and geographical macroregions of Russia ...
Mikhail Yu. Timofeev
doaj   +1 more source