Results 11 to 20 of about 19,298 (221)
"Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 Brand touchpoints represent any communicative touchpoints between consumers and brands along the customer journey and are thus essential for the success of retail brands (Ieva and Ziliani, 2018).
Janina SÜRKEN, Sören SUNDERMANN
doaj
Intervenciones para el desarrollo infantil basadas en el Modelo Touchpoints: revisión de alcance [PDF]
Revista Latino-Americana de Enfermagem, 2023 Objetivo: mapear las características de las intervenciones para promover el desarrollo infantil que utilizaron el Modelo Touchpoints. Método: se trata de una revisión de alcance, guiada por las recomendaciones del JBI Reviewer’s Manual, realizada en ...
Jéssica Batistela Vicente +3 more
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Designing a Customer Journey Experience for Income Generation Tourism Industry, Case Study: Dusun Bambu [PDF]
Management and Economics Review, 2022 The COVID-19 pandemic has caused a huge decline in the global tourism industry, including Indonesia, that causes many businesses to close and people to lose their jobs.
Dina Rizkia RACHMAH +2 more
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Implications of customer participation in outsourcing noncore services to third parties [PDF]
, 2020 Purpose Focal service providers increasingly involve customers in the decision-making about outsourcing parts of the service delivery process to third parties.
De Pourcq, Kaat +4 more
core +3 more sources
Exploring the concept of hostmanship through “50 cups of coffee”
Research in Hospitality Management, 2020 This article explores how hospitality academics and students understand, interpret and experience hostmanship. Building on a literature review which outlines and discusses the development and definition of hospitality, this exploratory study is framed by
Monique Medema, Brenda de Zwaan
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Fostering socio-emotional learning through early childhood intervention
International Journal of Child Care and Education Policy, 2021 Educators and researchers are increasingly interested in evaluating and promoting socio-emotional learning (SEL) beginning in early childhood (Newman & Dusunbury in 2015; Zigler & Trickett in American Psychologist 33(9):789–798 https://doi.org/10.1037 ...
Christina F. Mondi +2 more
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Developing Scenarios for Product Longevity and Sufficiency [PDF]
, 2017 This paper explores the narrative of peoples’ relationships with products as a window on understanding the types of innovation that may inform a culture of sufficiency. The work forms part of the 'Business as Unusual: Designing Products with Consumers in
Dewberry, E. L. +4 more
core +1 more source
Annals of Business Administrative Science, 2019 Even when customers are satisfied, they could be having experiences not intended by the company. By comparing dyad relationships between headquarters and stores of a Japanese auto dealer company, this paper examines how decision authority on touchpoints ...
Ryusuke Kosuge, Jing-Ming Shiu
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Understanding stakeholder experience through the stakeholder journey
Project Leadership and Society, 2022 In this article we consider stakeholder experience through the stakeholder's contact journey with a project. Drawing on the customer experience literature we consider the stakeholders experience by using customer experience as a metaphor.
Roya Derakhshan, Rodney Turner
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Journal of Theoretical and Applied Electronic Commerce Research, 2021 In the digital age, retailers face umpteen challenges, finding it increasingly difficult to fulfil the customer requirements. Studying the most trusted online stores in Romania, the authors aimed to identify the opportunities and the challenges for ...
Eliza Nichifor +4 more
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