Results 21 to 30 of about 19,298 (221)
Contenidos transmedia de las teleseries españolas: clasificación, análisis y panorama en 2013
Communication & Society (Formerly Comunicación y Sociedad), 2014 En este artículo analizamos los contenidos transmedia que tienen como “nave nodriza” las series programadas por las cadenas de televisión tanto nacionales (La 1, Antena 3, Telecinco) como autonómicas (TV3, ETB, TVG, Canal Sur) con producción propia y de ...
Raúl Rodríguez-Ferrándiz +2 more
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Service Process Problem-Solving Based on Flow Trimming
Applied Sciences, 2023 Since entering the era of the experience economy, consumers’ attention gradually turns toward gaining a pleasant service process experience. This study addresses the service process problem, aiming to discover the root cause of the service process ...
Bai Zhonghang, Lin Siyue, Zhang Xu
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Participatory healthcare service design and innovation [PDF]
, 2010 This paper describes the use of Experience Based Design (EBD), a participatory methodology for healthcare service design, to improve the outpatient service for older people at Sheffield Teaching Hospitals.
Bowen, Simon +4 more
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How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models
Journal of Open Innovation: Technology, Market and Complexity, 2020 There is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified ...
Mengyi Lin, Fu-Yuan Li, Zhe Ji
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Customer experience in marketing: History, concept and management [PDF]
Marketing (Beograd. 1991), 2017 Companies are nowadays faced with challenges regarding interaction with customers through various touchpoints in multichannel environment. Key priority in that situation is to manage all those touchpoints in such a way to optimize customer experience. In
Štavljanin Velimir
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BUYING WINE ONLINE OR OFFLINE: SOME DETERMINANTS OF BUYER INTENT FOR FRENCH CONSUMERS
Стратегические решения и риск-менеджмент, 2023 This paper aims at determining the reasons why customers prefer to buy wine online or offline, the first comprising both mobile-commerce (m-commerce) and e-commerce platforms. In particular, this research strives to understand effects of social influence
J. E. Pelet
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Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [PDF]
مدیریت بازرگانیObjectiveThe notions of customer journey and touchpoints are now fundamental in the realm of marketing, especially in the context of customer experience. The customer journey is comprised of three stages: pre-purchase, during purchase, and post-purchase,
Mostafa Esmaeili Mahyari +3 more
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Complexity, 2021 Service process optimization is conducive to the innovation of enterprise services, but the poor logic design of multiple touchpoints can easily lead to problems in the service process, such as scattered layouts and repeated paths.
Zhonghang Bai +3 more
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Estimation of a discrete monotone distribution [PDF]
, 2009 We study and compare three estimators of a discrete monotone distribution: (a) the (raw) empirical estimator; (b) the "method of rearrangements" estimator; and (c) the maximum likelihood estimator.
Jankowski, Hanna K., Wellner, Jon A.
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The patterning of finance/security : a designerly walkthrough of challenger banking apps [PDF]
, 2020 Culture is being ‘appified’. Diverse, pre-existing everyday activities are being redesigned so they happen with and through apps. While apps are often encountered as equivalent icons in apps stores or digital devices, the processes of appification – that
Dieter, Michael, Tkacz, Nathaniel
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