Results 41 to 50 of about 846,179 (305)

Pengaruh Brand Association, Brand Awareness, dan Brand Loyalty terhadap Brand Equity

Jurnal Riset dan Inovasi Manajemen
This study aims to determine the effect of brand association, brand awareness, and brand loyalty on brand equity. The background of this research is the increasing competition in the smartphone industry, where leading brands are competing to capture consumer attention, particularly Generation Z, who have unique characteristics in using technology ...
null Sernide Zebua, null Agus Sriyanto
openaire   +1 more source

Deciphering brand loyalty through brand association and emotional confidence

Business Review, 2020
This paper investigates the influence of emotional confidence and brand association on brand loyalty and whether there is a statistically significant difference in the brand loyalty of consumers having low or high emotional confidence. Data was collected outside fast food restaurants across Karachi using systematic sampling. Every fourth person exiting
Amber Gul Rashid, Wajid Hussain Rizvi, Huma Amir   +2 more
openaire   +2 more sources

Results of the Childhood Cancer and Leukaemia Group's United Kingdom Relapsed Wilms Tumour Trial

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background The United Kingdom relapsed Wilms tumour (UKW‐R) trial aimed to improve the historically low survival rates after relapse of Wilms tumour (WT) through a prospective national risk‐stratified protocol. The trial also evaluated efficacy and toxicity of high‐dose melphalan.
Sucheta J. Vaidya, Veronica Moroz, Juliet Hale, Vesna Pavasovic, Rachel Hobson, Patricia Sartori, Daniel Saunders, Mark Powis, Gordan M. Vujanic, Stephen Baker, Kathy Pritchard‐Jones   +10 more
wiley   +1 more source

Analisis Ekuitas Merek pada Perusahaan Online

Mabsya, 2019
This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj   +3 more sources

Exploring Preferences for a Digital Single‐Session Intervention for Adolescent Siblings of Youth With Cancer

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction Adolescent siblings of children with cancer are at elevated risk for psychosocial problems. Unfortunately, various barriers such as limited family time and resources, conflicting schedules, and psychosocial staffing constraints at cancer centers hinder sibling access to support.
Christina M. Amaro, Sarah Silver, Prishi Patel, Meredith K. Reffner Collins, Kimberly S. Canter, Stephanie Fooks‐Parker, Michael Amylon, Shawna V. Hudson, Jessica L. Schleider, Melissa A. Alderfer, Katie A. Devine   +10 more
wiley   +1 more source

Pengaruh Brand Association Terhadap Consumer Response Pada Produk Louis Vuitton Di Surabaya

Jurnal Manajemen Teori dan Terapan, 2008
Louis Vuitton is known with initial LV and also a brand that affected consumer in decision making. Brand Association are attributes linked to the brand by customers that is determined with the guarantee function, the personal identification function, the
Angela Stephani, Indarini Indarini, Christina Rahardja Honantha   +2 more
doaj   +1 more source

Peran Risk Aversion sebagai Mediator dalam Hubungan antara Parent Brand Loyalty dan Brand Extension Loyalty

Journal of Management and Business Review, 2022
This paper is aimed to examine the effect of parent brand loyalty to brand extension loyalty, vice versa, also role of parent brand association as moderator and risk aversion as mediator in the relationship of parent brand loyalty and brand extension ...
Veronica Jenny Tanzil, Aprihatiningrum Hidayati   +1 more
doaj   +1 more source

Peranan Brand Association dalam Membentuk Brand Image pada Produk Multilevel Marketing “TwentyOne Network Amway†(Studi Kasus di Kecamatan Klojen Malang – Jawa Timur) [PDF]

, 2011
This research is purposed to get the empiric evidence about the Brand Association factors to build the Brand Image of Multi Level Marketing product “Twenty-one Network Amway†(case study in Klojen Malang ~ Jawa Timur).  The objective is to know ...
evelina, T. Y. (tri)
core  

Pengaruh Brand Awareness dan Brand Association Terhadap Brand Equity dengan Brand Loyalty sebagai Variabel Intervening

Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2020
Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan brand association terhadap brand equity melalui brand loyalty pada konsumen Le Minerale di Kabupaten Kebumen. Pengumpulan data dilakukan dengan kuesioner, dengan menggunakan Skala Likert 4. Penelitian ini mengambil sampel 100 responden  pada konsumen Le Minerale.
Sulis Riptiono, Syukron Nawawi
openaire   +2 more sources

European Standard Clinical Practice Guideline and EXPeRT Recommendations for the Diagnosis and Management of Gastroenteropancreatic Neuroendocrine Neoplasms in Children and Adolescents

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Pediatric gastroenteropancreatic neuroendocrine neoplasms (GEP‐NENs) are extremely rare and clinically heterogeneous. Management has largely been extrapolated from adult practice. This European Standard Clinical Practice Guideline (ESCP), developed by the EXPeRT network in collaboration with adult NEN experts, provides (adult) evidence ...
Michaela Kuhlen, Calogero Virgone, Antje Redlich, Michael Abele, Ricardo Lopez‐Almaraz, Tal Ben‐Ami, Ewa Bien, Gianni Bisogno, Maja Mazic Cesen, Andrea Ferrari, Malgorzata A. Krawczyk, Yves Reguerre, Dominik T. Schneider, Ines B. Brecht, Charlotte Rigaud, Bilgehan Yalcin, Rainer Claus, Christian Vokuhl, Constantin Lapa, Jörg Fuchs, Segolene Hescot, Thomas Walter, Julien Hadoux, Daniel Orbach   +23 more
wiley   +1 more source