Results 41 to 50 of about 847,596 (330)

Mapping the Client’s Brand Associations Networks Using Brand Concept Map (BCM) Method. Case of Iranian Research Institute for Information Science and Technology (IranDoc)

Iranian Journal of Information Processing & Management, 2018
One of the key components of brand equity is associations that consumers have about the brand and these associations will guide them to choose the brand. These associations usually considered as organized network involves models of gathering the networks
Hamid Kazemi, Bahareh Osanlou, Nasrin Abouei   +2 more
doaj  

Pengaruh Brand Association, Brand Awareness, dan Brand Loyalty terhadap Brand Equity

Jurnal Riset dan Inovasi Manajemen
This study aims to determine the effect of brand association, brand awareness, and brand loyalty on brand equity. The background of this research is the increasing competition in the smartphone industry, where leading brands are competing to capture consumer attention, particularly Generation Z, who have unique characteristics in using technology ...
null Sernide Zebua, null Agus Sriyanto
openaire   +1 more source

Deciphering brand loyalty through brand association and emotional confidence

Business Review, 2020
This paper investigates the influence of emotional confidence and brand association on brand loyalty and whether there is a statistically significant difference in the brand loyalty of consumers having low or high emotional confidence. Data was collected outside fast food restaurants across Karachi using systematic sampling. Every fourth person exiting
Amber Gul Rashid, Wajid Hussain Rizvi, Huma Amir   +2 more
openaire   +2 more sources

Pengaruh Brand Awareness, Brand Association dan Perceived Quality terhadap Loyalitas Pelanggan Kecap Manis Merek ABC (Studi Konsumen Swalayan ADA Siliwangi Semarang) [PDF]

, 2013
This study aimed to analyze the effect of brand awareness, brand Association and perceived quality on customer loyalty ABC soy sauce brand in ADA Siliwangi SemarangThe population is consumers who buy soy sauce at ABC Sports brand ADA Siliwangi Semarang ...
Pujiarti, F. H. (Florentinus)
core  

Survival for Children Diagnosed With Wilms Tumour (2012–2022) Registered in the UK and Ireland Improving Population Outcomes for Renal Tumours of Childhood (IMPORT) Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background The Improving Population Outcomes for Renal Tumours of childhood (IMPORT) is a prospective clinical observational study capturing detailed demographic and outcome data on children and young people diagnosed with renal tumours in the United Kingdom and the Republic of Ireland.
Naomi Ssenyonga, Angela Lopez‐Cortes, Reem Al‐Saadi, Suzanne Tugnait, Kristina Dzhuma, Catriona Duncan, Gordan Vujanic, Tanzina Chowdhury, Claudia Allemani, Michel P. Coleman, Kathy Pritchard‐Jones, the Children's Cancer and Leukaemia Group (CCLG) Renal Tumour Special Interest Group, Hugh Bishop, Anthony McCarthy, Pamela Kearns, Helen Rees, Amos Burke, Meriel Jenney, Jane Pears, Hamish Wallace, Milind Ronghe, Tanzina Chowdhury, Susan Picton, Emma Ross, Lisa Howell, Bernadette Brennan, Gail Halliday, Richard Grundy, Shaun Wilson, Sucheta Vaidya, Daniel Yeomanson, Jessica Bate, Vesna Pavasovic, Jessica Bate, Sabine Irtan, Jesper Brok, Minou Oostveen, Kristina Dzhuma, Mark Weeks, Richard Williams, Mark Powis, Max Pachl, Bruce Okoye, Naima Smeulders, Gordan Vujanic, Oystein Olsen, Tom Watson, Susan Shelmerdine, Dan Saunders, Angela Lopez-Cortes, Taryn Treger, Tom Jackson, Suzanne Tugnait, Lisa Howell, Tanzina Chowdhury, Sam Behjati, Angela Polanco   +56 more
wiley   +1 more source

The Antecedents of Brand Equity: A Study from Telecommunication Industry of Pakistan

JISR Management and Social Sciences & Economics, 2018
In Pakistan, the telecommunication sector after foreign investment has become highly competitive and it has become difficult for this sector to hold existing customers and retain new ones.
Masood Hassan
doaj   +1 more source

The MedSupport Multilevel Intervention to Enhance Support for Pediatric Medication Adherence: Development and Feasibility Testing

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction We developed MedSupport, a multilevel medication adherence intervention designed to address root barriers to medication adherence. This study sought to explore the feasibility and acceptability of the MedSupport intervention strategies to support a future full‐scale randomized controlled trial.
Elizabeth G. Bouchard, Hital Patel, Paula C. Vincent, Justine Kahn, Kira Bona, Thai Hoa Tran, Elisa M. Rodriguez, Kristopher Attwood, Kara M. Kelly   +8 more
wiley   +1 more source

Peran Risk Aversion sebagai Mediator dalam Hubungan antara Parent Brand Loyalty dan Brand Extension Loyalty

Journal of Management and Business Review, 2022
This paper is aimed to examine the effect of parent brand loyalty to brand extension loyalty, vice versa, also role of parent brand association as moderator and risk aversion as mediator in the relationship of parent brand loyalty and brand extension ...
Veronica Jenny Tanzil, Aprihatiningrum Hidayati   +1 more
doaj   +1 more source

Pengaruh Brand Awareness dan Brand Association Terhadap Brand Equity dengan Brand Loyalty sebagai Variabel Intervening

Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2020
Penelitian ini bertujuan untuk menganalisis pengaruh brand awareness dan brand association terhadap brand equity melalui brand loyalty pada konsumen Le Minerale di Kabupaten Kebumen. Pengumpulan data dilakukan dengan kuesioner, dengan menggunakan Skala Likert 4. Penelitian ini mengambil sampel 100 responden  pada konsumen Le Minerale.
Sulis Riptiono, Syukron Nawawi
openaire   +2 more sources

Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha (Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta) [PDF]

, 2012
Tujuan penelitian ini adalah 1) Menganalisis pengaruh variabel ekuitas merek yang terdiri dari; brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian sepeda motor Yamaha. 2) Menganalisis variabel ekuitas
Putra, Deni Kurnia
core