Results 41 to 50 of about 5,030,655 (363)
Journal of International Economics and Management, 2022 The study assesses the influence of brand awareness, perceived quality, and brand association on e-brand loyalty of consumers in online retailing service (e-tailing service) in Vietnam context.
Tran Minh Thu, Duong Thi Hoai Nhung
doaj
Analysis Of Foolad Khuzestan Clubs Brand With Emphasis On Brand Associations
European Journal of Physical Education and Sport Science, 2017 Brand is strategically valuable to organizations. The aim of this study was to identify strengths, weaknesses, opportunities and threats of Foolad Khuzestan Club based on brand associations. Due to limitation of the research statistical population of all the senior managers of the club, were all 15 persons the sample was considered equal to the society
S. Heydarinejad +3 more
openaire +2 more sources
Smartphone Brand Loyalty and Consumer Heterogeneity
Management, 2020 Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables.
Etty Susilowati +1 more
doaj +1 more source
, 2015 Purpose – The purpose of this paper is to examine the effects of brand association, brand loyalty, brand awareness, and brand image on brand equity among young consumers.
Jumiati Sasmita, Norazah Mohd Suki
semanticscholar +2 more sources
The Impact of Social Media Marketing on Beauty Clinic Brand Equity: the Case of Zap Manado
International Journal of Professional Business Review, 2023 Purpose: Setting the context of exploration in beauty clinic industry, the present study aims to examine the influence of SMM on the four dimensions of brand equity: brand awareness, brand association, perceived quality, and brand loyalty.
Cicilia Jelly Estherlita Warbung +3 more
semanticscholar +1 more source
Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang [PDF]
, 2015 This research aims to test the influence of brand equity towards decision purchase consumers on product Tropicana Slim in Palembang. Variable brand equity is divided into four, namely brand awareness, brand loyalty, brand association, and perceive ...
Setiawan, Hendra Agus
core
Population Ecology, EarlyView.We investigate the seasonal dynamics of two freshwater snails, Biomphalaria straminea and Melanoides tuberculata, in artificial reservoirs of the Brazilian semiarid region. Despite regulated hydrology, B. straminea exhibited strong seasonal fluctuations associated with dry periods, while M. tuberculata maintained stable populations throughout the year,
Lucas Henrique Sousa da Silva +6 more
wiley +1 more source
Effect of Mobile Marketing on Customer-oriented Brand Equity in Insurance Industry [PDF]
International Journal of Management, Accounting and Economics, 2016 According to privatization of insurance companies and regarding the competitive climate over insurance industry in next years, undoubtedly there are some effective factors to obtain a proper place in customers’ mind such that they remain loyal to the ...
Mahin Ghaleno +2 more
doaj
J@ti Undip: Jurnal Teknik Industri, 2015 Era globalisasi menjanjikan suatu peluang dan tantangan bisnis baru bagi perusahaan yang beroperasi di Indonesia. Salah satu industri yang sangat ketat persaingannya adalah industri telekomunikasi.
Arfan Bakhtiar, Dwi Jayanto
doaj +1 more source
FoxO1 signaling in B cell malignancies and its therapeutic targeting
FEBS Letters, EarlyView.FoxO1 has context‐specific tumor suppressor or oncogenic character in myeloid and B cell malignancies. This includes tumor‐promoting properties such as stemness maintenance and DNA damage tolerance in acute leukemias, or regulation of cell proliferation and survival, or migration in mature B cell malignancies.
Krystof Hlavac +3 more
wiley +1 more source