Results 61 to 70 of about 5,030,655 (363)
Iranian Journal of Information Processing & Management, 2018 One of the key components of brand equity is associations that consumers have about the brand and these associations will guide them to choose the brand. These associations usually considered as organized network involves models of gathering the networks
Hamid Kazemi +2 more
doaj
Journal of International Economics and Management, 2022 This paper analyses the effect of brand image, perceived quality, perceived uniqueness on loyalty of customers in the mobile telecom industry. The data for this study were gathered through face-to-face questionnaires that were distributed to target ...
Nguyen Thi Thanh Huyen
doaj
Pengaruh Brand Equity terhadap Keputusan Pembelian Konsumen pada Produk Pasta Gigi Pepsodent (Studi Kasus pada Mahasiswa Program Studi Pendidikan Ekonomi STKIP PGRI Sumatera Barat) [PDF]
, 2013 The issues raised in this study is "Consumer Purchasing Decisions On Products Toothpaste Pepsodent". The variables of this study is Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty (as independent variables) and the Purchase ...
NUJULIA, N. (NUJULIA)
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FEBS Letters, EarlyView.Interaction extracellular vesicles (iEVs) are hybrid vesicles formed through host‐pathogen communication. They facilitate immune evasion, transfer pathogens' molecules, increase host cell uptake, and enhance virulence. This Perspective article illustrates the multifunctional roles of iEVs and highlights their emerging relevance in infection dynamics ...
Bruna Sabatke +2 more
wiley +1 more source
Autophagy in cancer and protein conformational disorders
FEBS Letters, EarlyView.Autophagy plays a crucial role in numerous biological processes, including protein and organelle quality control, development, immunity, and metabolism. Hence, dysregulation or mutations in autophagy‐related genes have been implicated in a wide range of human diseases.
Sergio Attanasio
wiley +1 more source
Analisis Ekuitas Merek pada Perusahaan Online
Mabsya, 2019 This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the ...
Mahardhika Cipta Raharja
doaj +3 more sources
Iklan, Asosiasi Merek, dan Keputusan Pembelian
Journal the Winners, 2009 The impact of advertising on brand association has raised many questions among scholars. Some agree that advertising can leverage and help building brand association in consumer’s perspective. Others are against this opinion.
Dian Tauriana, Devy Safriliana
doaj +1 more source
Manajemen Bisnis, 2020 This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands.
Andina Seliani, Luki Adiati Pratomo
doaj +1 more source
The role of social brand engagement on brand equity and purchase intention for fashion brands
Cogent Business & Management, 2022 This study aims to determine how social brand engagement via social media platforms will have an impact on brand equity and purchase intention towards brands in the field of fashion in the Vietnamese market.
Sang Vo Minh +2 more
doaj +1 more source
Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha (Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta) [PDF]
, 2012 Tujuan penelitian ini adalah 1) Menganalisis pengaruh variabel ekuitas merek yang terdiri dari; brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian sepeda motor Yamaha. 2) Menganalisis variabel ekuitas
Putra, Deni Kurnia
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