Results 71 to 80 of about 5,030,655 (363)

Pengaruh Product Knowledge dan Brand Association Terhadap Purchase Intention Kawasan Kampung Kreatif Dago Pojok

open access: yes, 2018
Penelitian ini dilakukan untuk mengetahui gambaran pengaruh “Pengaruh Product Knowledge dan Brand Association terhadap Purchase Intention pada Kawasan Kampung Kreatif Dago Pojok”.
L. Ridwan   +2 more
semanticscholar   +1 more source

A stepwise emergence of evolution in the RNA world

open access: yesFEBS Letters, EarlyView.
How did biological evolution emerge from chemical reactions? This perspective proposes a gradual scenario of self‐organization among RNA molecules, where catalytic feedback on random mixtures plays the central role. Short oligomers cross‐ligate, and self‐assembly enables heritable variations. An event of template‐externalization marks the transition to
Philippe Nghe
wiley   +1 more source

The effect of brand equity dimensions on repurchase intention

open access: yesDIJB (Diponegoro International Journal of Business), 2020
This research aims to find out the effect of brand equity dimensions (brand awareness, perceived quality, brand association, and brand loyalty) on repurchase intention.
Ajeng Aquinia, Euis Soliha
doaj   +1 more source

Peranan Brand Association dalam Membentuk Brand Image pada Produk Multilevel Marketing “TwentyOne Network Amway†(Studi Kasus di Kecamatan Klojen Malang – Jawa Timur) [PDF]

open access: yes, 2011
This research is purposed to get the empiric evidence about the Brand Association factors to build the Brand Image of Multi Level Marketing product “Twenty-one Network Amway†(case study in Klojen Malang ~ Jawa Timur).  The objective is to know ...
evelina, T. Y. (tri)
core  

B cell mechanobiology in health and disease: emerging techniques and insights into therapeutic responses

open access: yesFEBS Letters, EarlyView.
B cells sense external mechanical forces and convert them into biochemical signals through mechanotransduction. Understanding how malignant B cells respond to physical stimuli represents a groundbreaking area of research. This review examines the key mechano‐related molecules and pathways in B lymphocytes, highlights the most relevant techniques to ...
Marta Sampietro   +2 more
wiley   +1 more source

Brand-colour associations : a comparison of survey methods : a thesis presented in partial fulfilment of the requirements for the degree of Masterate of Business Studies at Massey University [PDF]

open access: yes, 2004
Registration of colour as a trademark in Qualitex v Jacobsen 1995 paved the way for other companies to register colours they believe have a distinctive association with their brand.
Pfahlert, Amanda
core  

Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations

open access: yesEuropean Journal of Operational Research, 2009
Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from two ways of collecting data respectively: brand-by-brand ...
Anna Torres, Tarnmo H. A. Bijmolt
openaire   +4 more sources

Evolutionary interplay between viruses and R‐loops

open access: yesFEBS Letters, EarlyView.
Viruses interact with specialized nucleic acid structures called R‐loops to influence host transcription, epigenetic states, latency, and immune evasion. This Perspective examines the roles of R‐loops in viral replication, integration, and silencing, and how viruses co‐opt or avoid these structures.
Zsolt Karányi   +4 more
wiley   +1 more source

Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta

open access: yesJournal the Winners, 2008
Article measured the element of RCTI brand equity consisting of brand awareness, brand association that formed brand image, perceived quality, and brand loyalty.
Masruroh Masruroh, Awin Indranto
doaj   +1 more source

Brands, networks, communities: How brand names are wired in the mind.

open access: yesPLoS ONE, 2022
Brands can be defined as psychological constructs residing in our minds. By analyzing brand associations, we can study the mental constructs around them.
László Kovács   +3 more
doaj   +1 more source

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