Results 111 to 120 of about 4,723,478 (345)
An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]
The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
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Brand-colour associations : a comparison of survey methods : a thesis presented in partial fulfilment of the requirements for the degree of Masterate of Business Studies at Massey University [PDF]
, 2004 Registration of colour as a trademark in Qualitex v Jacobsen 1995 paved the way for other companies to register colours they believe have a distinctive association with their brand.
Pfahlert, Amanda
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The national image of global brands [PDF]
, 2002 As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
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FEBS Letters, EarlyView.Fluorescent probes allow dynamic visualization of phosphoinositides in living cells (left), whereas mass spectrometry provides high‐sensitivity, isomer‐resolved quantitation (right). Their synergistic use captures complementary aspects of lipid signaling. This review illustrates how these approaches reveal the spatiotemporal regulation and quantitative
Hiroaki Kajiho +3 more
wiley +1 more source
What Drives Brand Equity? The Perspective of Malaysian Consumers
Malaysian Management Journal, 2005 Considering the importance of brand equity in brand management and the role played by brand equity in the success of the firm, this study examines the factors that influence the formation of brand equity particularly the equity of brands of household ...
Norjaya Mohd Yasin +2 more
doaj
Jurnal Maksipreneur: Manajemen, Koperasi, dan EntrepreneurshipThe fashion industry, with various international brands, is established in Batam City. With so many international brands, there is very tight competition among these brands, so a right strategy is needed to deal with this competition.
Teddy Ricardo, Nasar Buntu Laulita
doaj +1 more source
Determinants of Mid-scale Hotel Brand Equity [PDF]
, 2007 The traditional brand management in the hotel industry is facing a great challenge as numerous brands provide many choices to hotel guests. In such competitive environments, hotel firms realize that capitalizing on one of the most important assests they ...
Kim, Hyun Jeong, Kim, Woo Gon
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By dawn or dusk—how circadian timing rewrites bacterial infection outcomes
FEBS Letters, EarlyView.The circadian clock shapes immune function, yet its influence on infection outcomes is only beginning to be understood. This review highlights how circadian timing alters host responses to the bacterial pathogens Salmonella enterica, Listeria monocytogenes, and Streptococcus pneumoniae revealing that the effectiveness of immune defense depends not only
Devons Mo +2 more
wiley +1 more source
Assessing the impact of rebranding activities on customer-based brand equity: Evidence from Vietnamese enterprises [PDF]
Innovative MarketingType of the article: Research Article AbstractThe aim of this study is to examine the impact of rebranding, which includes three key activities: repositioning, redesign, and relaunching on the four fundamental pillars of brand equity: brand awareness ...
Thuy Dao Cam +5 more
doaj +1 more source
Pengaruh Brand Awareness, Brand Association, dan Percieved Quality
FORUM EKONOMI, 2018 After a literature review and hypothesis formulation, data collected through questionnaire method to 82 people consumer of water purifiers Forbes in Samarinda which is obtained by using the purposive sampling technique. Thisresearch was conducted by using multiple linier regression.
openaire +2 more sources