The Added Value of Corporate Brands [PDF]
This study shows that different types of associations regarding a company have different effects on customers' product evaluations. Associations with a company's ability influenced quality perceptions of products marketed by the company's subsidiaries ...
Berens, G.A.J.M. +2 more
core +1 more source
ANALISIS PENGARUH BRAND ASSOCIATIONS, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP LOYALITAS MEREK DENGAN EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA SEPATU OLAHRAGA NIKE DI KOTA SEMARANG [PDF]
, 2015 This study aimed to analyze the effects arising from the brand associations, brand awareness, and brand image on brand equity and its influence on brand loyalty from sport shoes brand Nike.
MUDIANTONO, Mudiantono +1 more
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Hematopoietic (stem) cells—The elixir of life?
FEBS Letters, EarlyView.The aging of HSCs (hematopoietic stem cells) and the blood system leads to the decline of other organs. Rejuvenating aged HSCs improves the function of the blood system, slowing the aging of the heart, kidney, brain, and liver, and the occurrence of age‐related diseases.
Emilie L. Cerezo +4 more
wiley +1 more source
How brand personality, brand identification and service quality influence service brand equity
Cogent Business & Management, 2014 During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions ...
Sandra Maria Correia Loureiro +2 more
doaj +1 more source
Pengaruh Country Of Brand dan Country Of Manufacture terhadap Asosiasi Merek (Studi pada Pelanggan Produk Elektronik) [PDF]
, 2014 This study aimed to analyze the influence of Country of Brand and Country of Manufacture On Brand Association. The sample was customer brand electronic products in Pontianak who buy electronic products category TV 100 respondents, which is obtained by ...
Elida, E. L. (Erna)
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The role and implications of mammalian cellular circadian entrainment
FEBS Letters, EarlyView.At their most fundamental level, mammalian circadian rhythms occur inside every individual cell. To tell the correct time, cells must align (or ‘entrain’) their circadian rhythm to the external environment. In this review, we highlight how cells entrain to the major circadian cues of light, feeding and temperature, and the implications this has for our
Priya Crosby
wiley +1 more source
Molecular bases of circadian magnesium rhythms across eukaryotes
FEBS Letters, EarlyView.Circadian rhythms in intracellular [Mg2+] exist across eukaryotic kingdoms. Central roles for Mg2+ in metabolism suggest that Mg2+ rhythms could regulate daily cellular energy and metabolism. In this Perspective paper, we propose that ancestral prokaryotic transport proteins could be responsible for mediating Mg2+ rhythms and posit a feedback model ...
Helen K. Feord, Gerben van Ooijen
wiley +1 more source
The role of social media in the creation of brand experiences
Cuadernos de Administración, 2018 The relationship between social media and brand experience remains unclear in spite of the strategic importance of social platforms in marketing. To narrow this gap of knowledge, this paper addresses three research objectives: first, defining what is ...
Mauricio Losada-Otálora +1 more
doaj +1 more source
A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber +1 more
core +1 more source
Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Iphone di Denpasar [PDF]
, 2015 The purpose of this study was to determine the effect of brand awareness, perceived quality, brand associations, and brand loyalty to the purchasing decision iphone in Denpasar.
Wardana, M. (Made), Widhiarta, I. G. (I)
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