Results 291 to 300 of about 4,723,478 (345)

N400 correlate of brand associations

Journal of Economic Psychology, 2022
A. Gorin, A. Nedelko, V. Kosonogov, Maria Vakhviyainen, S. Tugin, V. Moiseeva, V. Klucharev, A. Shestakova   +7 more
semanticscholar   +1 more source

Association Ambiguity in Brand Extension

Journal of Advertising, 2013
A research method is developed to effectively identify associations that significantly influence the perceived fit of brand extensions. Contrary to extant brand extension studies that mainly focus on the fit of associations, the current study considers the ambiguity of associations. The proposed measure of association ambiguity, defined as the level of
Jooyoung Kim, Hye Jin Yoon
openaire   +1 more source

Brand Oldness Associations

2019
Several brands choose to point out their old age (e.g. “Milka: 111 years of tenderness” in 2015; the painting, tradition and historicity of “La Laitière” in the 2016 marketing campaign) to show positive aspects that allow them to value their image such as expertise, familiarity or authenticity.
Maaninou -Em, Nada, Huaman-Ramirez, Richard, Cova, Veronique   +2 more
openaire   +1 more source

Consumer recall of brand associations for fabricated brands

Brand associations, or the information that consumers store in memory about a brand and can recall during purchase situations, are seen as an important brand asset. Marketers spend vast amounts of money building brand associations with consumers, and building associations in a variety of situations, and for a variety of usages for the brand.
Vieceli, Julian, Hall, John
openaire   +1 more source

The corporate brand association base

European Journal of Marketing, 2006
PurposeThe purpose of this paper is to analyze and discuss the strategic positioning of associations that can be established between a corporate brand and entities in its surrounding network such as brands, product categories, persons, places and institutions.Design/methodology/approachA semiotic approach is used to describe image transfer processes ...
openaire   +1 more source

Tasting brands: Associations between brand personality and tastes

Journal of Business Research, 2023
Kosuke Motoki, Takanobu Nakahara, Carlos Velasco   +2 more
openaire   +1 more source

Health insurance status and cancer stage at diagnosis and survival in the United States

Ca-A Cancer Journal for Clinicians, 2022
Jingxuan Zhao, Xuesong Han, Leticia M Nogueira   +2 more
exaly  

A cross-population atlas of genetic associations for 220 human phenotypes

Nature Genetics, 2021
Saori Sakaue, Masahiro Kanai, Yosuke Tanigawa   +2 more
exaly  

Plasma proteomic associations with genetics and health in the UK Biobank

Nature, 2023
Benjamin B Sun, Joshua Chiou, Anubha Mahajan   +2 more
exaly  

PERAN BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP LOYALITAS PELANGGAN

Jurnal Penelitian Manajemen
ABSTRAK Tujuan penelitian ini adalah untuk menganalisis  pengaruh elemen-elemen ekuitas merek (Brand Equity) di Café Roti Bakar 88 terhadap loyalitas pelanggannya. Elemen-elemen ekuitas merek yang di analisis dalam penelitian ini terdiri dari kesadaran merek (Brand Awareness), asosiasi merek (Brand Association), persepsi kualitas (Perceived Quality ...
Wisnu Hidayat, Lindawati Widjaya, Gono Sutrisno   +2 more
openaire   +1 more source