Results 1 to 10 of about 416,841 (191)
How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty. [PDF]
Heliyon, 2021 Abstract As one of the world's most valuable fish, Tuna can either be found in inexpensive tins on grocery store shelves or on high-end auction blocks destined for Japanese sashimi and sushi restaurants. Moreover, Thailand is reported to be the world's largest exporter of prepared or preserved tuna, which in 2019 contributed an estimated $2.5 billion ...
Chuenban P, Sornsaruht P, Pimdee P.
europepmc +5 more sources
How Do Product Positioning and Consumer Knowledge of Green Brands Lead To Purchase Decisions?
Indonesian Journal of Business and Entrepreneurship, 2023 Green branding has become a relevant strategy for winning the business competition. However, limited research has been conducted specifically investigating the role of green branding positioning on consumer green brand attitude and brand purchase.
Indah Fatmawati, Nauval Al Amudi
doaj +1 more source
Türkiye İletişim Araştırmaları Dergisi, 2021 Online TV streaming platforms are emerging markets. The assessment of customer-brand relations andbrand experiences on these platforms will be useful in developing, testing structural models, and examiningthe indirect-direct effects on brand loyalty ...
Namık Kemal Deveci +2 more
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Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi
Jurnal Bisnis dan Manajemen, 2021 This study considers how the direct and indirect impact from variable of advertising attitude, brand awareness, brands attitude to interest in using online investment applications.
Lina Affifatusholihah +1 more
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PENGARUH BRAND SIGNATURE DAN BRAND FAMILIARITY TERHADAP BRAND ATTITUDE
Jurnal Ilmu Manajemen, 2023 This study aims to examine how brand familiarity and brand signature affect brand attitude. The knowledge gap in this study's research pertains to brand signature and familiarity with brand attitudes. Since there has never been research on brand signature and familiarity, this study fills a novelty gap in the field.
Meilan Mustikasari +2 more
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Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude
Qalamuna, 2022 This empirical study seeks to elucidate the impact of social media marketing (SMM) on forming brand awareness, brand image, and brand attitude within the educational institution context.
Carolin Marhareita +2 more
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CITY BRANDING DI JEMBER : ANALISIS PERSPEKTIF DARI PENGUNJUNG
Business and Finance Journal, 2021 This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents.
Ardian Jaya Prasetya +2 more
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Attitudes towards American brands and Brand America [PDF]
Place Branding and Public Diplomacy, 2007 A study of 556 students at colleges and universities in Australia, Hong Kong and Singapore explored the relationship between attitude towards the United States and brand attitudes and preferences. Singaporean student attitudes towards both the US Government and US people were higher than were those of the Australian and Hong Kong students.
Fullerton, Jami +4 more
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Local, global and glocal consumer brand relationships [PDF]
Spanish Journal of Marketing-ESIC, 2019 Purpose – This paper fills a gap in the literature on branding, as local and glocal brands have not received as much attention as global brands from academics and practitioners and the scarce amount of relevant research done on glocal branding strategies
Miguel Ángel Lopez-Lomelí +2 more
doaj +1 more source
Apakah Brand Image Dan Brand Attitude Berpengaruh Terhadap Brand Equity ?
Jurnal Ekonomi & Manajemen Indonesia, 2022 The purpose of this study was to determine the effect of brand image and brand attitude either simultaneously or partially on brand equity. Besides that, to find out the variables that have the most dominant influence on brand equity at Pondok Three All restaurants in Tenggarong.
Utari Nur Sania +2 more
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