Results 21 to 30 of about 2,297,855 (333)

The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude

Sustainability, 2022
Corporate social responsibility (CSR) and business ethics are perceived as distinct constructs by the consumer, although research from this perspective is scarce.
Tarcia Camily Cavalcante Quezado, Nuno Fortes, W. Q. F. Cavalcante   +2 more
semanticscholar   +1 more source

Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector

British Food Journal, 2021
PurposeFollowing the planned behaviour theory, the aim of the paper is to analyse the role played by brand attachment, brand characteristics and congruence in enhancing brand attitude while leading to revisit intentions and word-of-mouth (WOM) in the ...
P. Foroudi, M. Palazzo, A. Sultana
semanticscholar   +1 more source

The Personalization Paradox in Facebook Advertising: The Mediating Effect of Relevance on the Personalization–Brand Attitude Relationship and the Moderating Effect of Intrusiveness

Journal of Interactive Advertising, 2022
Advertisers increasingly use personal information in social media advertisements as a strategy to promote positive brand attitudes. Personalized ads can be perceived as both positive and negative.
J. D. de Groot
semanticscholar   +1 more source

An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction

Journal of Relationship Marketing, 2021
Increasing acceptance of social media among users show that consumers are making deep emotional connections with them. The purpose of this study is to apply the concept of brand love to social media as a brand and investigate its antecedents and outcomes
Vahideh Arghashi, Zehra Bozbay, A. Karami   +2 more
semanticscholar   +1 more source

Consumer Perceptions of Brand Localness and Globalness in Emerging Markets: A Cross-Cultural Context

Frontiers in Psychology, 2022
The globalization of markets and consumer behavior has changed dramatically in recent years. Similarly, global and local brands are facing many challenges in emerging markets.
Asif Ali Safeer, Yewang Zhou, Muhammad Abrar, Fang Luo   +3 more
doaj   +1 more source

STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA

Matrik, 2019
Penelitian ini bertujuan untuk menganalisis pengaruh attitude toward brand, brand uniqueness, dan brand personality terhadap self-brand connection serta pengaruh self-brand connection terhadap brand advocacy.
Steffanie Yu, Ari Setiyaningrum
doaj   +1 more source

The effect of social media communication on consumer perceptions of brands [PDF]

, 2013
Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media ...
Agarwal M., Baldinger A., Beales H., Brodie R. J., Bruhn M., Bruno Schivinski, Byrne B. M., Castronovo C., Chauhan K., Christodoulides G., Christodoulides G., Dariusz Dabrowski, Dodds W., Erdem T., Faircloth J., Gangadharbatla H., Garvin D., Goodstein R., Hautz J., Keller K. L., Kerin R., Miniard P. W., Muntinga D. G., Olson J., Priester J., Rezvani M., Schivinski B., Taylor C. R., Villanueva J., Ward J.   +29 more
core   +1 more source

Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude

International Journal of Asian Business and Information Management, 2021
This study aims to examine the influence of different brand personalities on buyers' purchase intention and examines the role of buyers' brand attitude. Data were collected through questionnaire survey.
B. Rup, Jyotiranjan Gochhayat, S. Samanta   +2 more
semanticscholar   +1 more source

PENGARUH DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE MELALUI BRAND AWARENESS SEBAGAI VARIABEL MEDIASI

E-Jurnal Manajemen, 2019
Penelitian ini menjelaskan pengaruh daya tarik iklan terhadap brand awareness, pengaruh daya tarik iklan serta brand awareness kepada brand attitude, kemudian peran brand awareness dalam memediasi pengaruh daya tarik iklan kepada brand attitude ...
Ni Komang Desi Utami, Ni Wayan Ekawati
doaj   +1 more source

News Feed Advertising and Positive Attitude: An Interpretation Model Based on Information Processing

Frontiers in Psychology, 2021
This study mainly examines the different effects and mechanisms of news feed advertising (vs. traditional display advertising) on advertising attitude and brand attitude by using an observational experiment that categorized participants based on their ...
Qinglong Du, Yanxia Yang, Ying Liu, Qiqi He   +3 more
doaj   +1 more source