Results 31 to 40 of about 2,297,855 (333)
The Effect of Destination Brand Experience on Tourist Citizenship Behavior: With Emphasis on the Role of Tourism Destination Brand Attitude, Passion and Commitment (Case Study: Isfahan) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Tourists' experience of a tourism destination brand is the basis of many of their behavioral consequences. Therefore, in the present study, the effect of tourism destination brand experience on tourist citizenship behaviors with Emphasis on the role of ...
Saied Saieda Ardakani +2 more
doaj +1 more source
Building brands through experiential events: when entertainment meets education [PDF]
, 2018 Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela +2 more
core +1 more source
Cogent Business & Management, 2023 This research investigated the relationships between the awareness of halal-based products and services and people’s intention to purchase. Also, it explored behavioral attitude as a mediating variable in influencing purchase intention.
Abdul Aziz Nugraha Pratama +2 more
semanticscholar +1 more source
Journal of Product & Brand Management, 2023 Purpose This paper aims to explore consumer perception of “brand voice” authenticity, brand authenticity and brand attitude when the source of text is disclosed as either artificial intelligence (AI)-generated or human-written.
Alexandra Kirkby +2 more
semanticscholar +1 more source
Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat, 2018 The purpose of this research is to know the positive influence of brand awareness toward brand attitude, subjective norm toward brand attitude, belief of label of halal to brand attitude, brand attitude toward buying interest, brand awareness to buying ...
maratush sholihah, Henny Welsa
doaj +1 more source
Fashion Brand Attachment and Attitudes Toward Brand Extension [PDF]
Journal of the Korean Society of Clothing and Textiles, 2007 The purpose of this study was to examine the effects of fashion brand attachment on attitudes toward brand extension. Two hundred thirty-four female college students participated in this study. For this study, Bean Pole brand was selected for the example of brand extension through three pre-test.
Seung-Hee Lee, Yoon-Kyung Chang
openaire +1 more source
The impact of nostalgic corporate storytelling on brand heritage: A multiple mediation model
International Journal of Business Science and Applied Management, 2022 Given that previous studies have supported the idea that brand storytelling has a significant impact on consumer behaviour, brand stories are increasingly becoming a part of companiesâ marketing communications tools.
Riskos, K. +3 more
doaj
ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
doaj +1 more source
The Influence of Instagram Advertising on Destination Visit Intention [PDF]
African Journal of Hospitality, Tourism and Leisure, 2020 The current study examines the effect of social media-based (Instagram) influencer advertising, on advertising cognition, attitude towards a brand, brand beliefs, as well as intention to visit a tourist destination, on a sample of consumers in Gauteng ...
Rejoice Jealous Tobias-Mamina +3 more
doaj +1 more source
Online Journal of Communication and Media Technologies, 2023 The proliferation of technology in today’s world has led consumers to gain insight into brands via digital communication and shape their purchase intentions accordingly.
Farhina Hameed +3 more
semanticscholar +1 more source