Results 51 to 60 of about 2,297,855 (333)
PLoS ONE, 2023 The importance of agricultural products' regional public brands, owned by relevant organizations and jointly used by several agricultural production and operation entities, is increasing in contemporary marketing research.
Qiyun Liu, Xinyuan Wang
doaj +1 more source
A Comparison of Attitudinal Loyalty Measurement Approaches [PDF]
, 2002 The aim of this paper is to present the empirical tests of two measures of attitudinal brand loyalty to identify if they are items of a single construct or two distinct constructs.
Bennett, Rebekah, Rundle-Thiele, Sharyn
core +2 more sources
Model analysis of slogan attitude, brand attitude, and brand recall of retail brands
The Research Journal of the Costume Culture, 2013 In this study, it was explored a research model consisting of slogan attitude, brand familiarity, brand attitude, brand recall, and product category recall of retailers. Experimental research was conducted with 3,028 males and females in their 20`s to 40`s using stimuli of 10 slogan-brand sets from various types of retailers.
openaire +2 more sources
Management Analysis JournalThe market for food and beverage products in Indonesia has experienced positive development, especially with the success of Kopiko candy, which reinforces its positive image among consumers. This research explores the impact of brand attitude on positive
Ilham Sigit, Ferry Tema Atmaja
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Moderating effect of the type of brand on the belief-attitude-behaviour model [PDF]
, 2017 Drawing from the Signaling theory we built a model of the moderating effects of the type of brand in a belief-attitude-behaviour model, namely brand evaluation, brand attitude and purchase intention.
Llonch Andreu, Joan +3 more
core
Advertising and Brand Attitudes: Evidence from 575 Brands Over Five Years [PDF]
SSRN Electronic Journal, 2018 Little is known about how different types of advertising affect brand attitudes. We investigate the relationships between three brand attitude variables (perceived quality, perceived value and recent satisfaction) and three types of advertising (national traditional, local traditional and digital).
Rex Yuxing Du +2 more
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Psychosocial Outcomes in Patients With Endocrine Tumor Syndromes: A Systematic Review
Pediatric Blood &Cancer, EarlyView.ABSTRACT Introduction The combination of disease manifestations, the familial burden, and varying penetrance of endocrine tumor syndromes (ETSs) is unique. This review aimed to portray and summarize available data on psychosocial outcomes in patients with ETSs and explore gaps and opportunities for future research and care.
Daniël Zwerus +6 more
wiley +1 more source
, 2018 Objective: To identify brand attitude of women in Pollachi Taluk.Methodology: The study was descriptive, primary data have been used to accomplish the objective of the study. Data were collected from 233 women respondents, Questionnaire method was adopted and convenience sampling method is used.Results: Chi-square test reveals that there is a ...
B.Indirapriyadharshini, N.Giri, M.Aarthi
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Parent‐to‐Child Information Disclosure in Pediatric Oncology
Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Despite professional consensus regarding the importance of open communication with pediatric cancer patients about their disease, actual practice patterns of disclosure are understudied. Extant literature suggests a significant proportion of children are not told about their diagnosis/prognosis, which is purported to negatively ...
Rachel A. Kentor +12 more
wiley +1 more source
The Effect of Brand Equity on Brand Attitude and Brand Loyalty in Exhibition
SHS Web of Conferences, 2014 The purpose of this study is to examine the influential relationships among exhibition brand equity, brand attitude and brand loyalty, focusing on the participants of ‘HANATOUR International Travel Show’ to evaluate brand equity and provide some helpful ...
Shin Namju +3 more
doaj +1 more source