IdeguruThe study discusses social media, especially Instagram, which is now used as one of the main sources for finding information. Instagram is currently a platform that must be owned by companies as a branding medium.
Evi Zulfiah +2 more
doaj +1 more source
Brand Awareness via Online Media: An Evidence Using Instagram Medium with Statistical Analysis. [PDF]
Comput Intell Neurosci, 2022 Yantian M +5 more
europepmc +1 more source
Pengaruh Brand Awareness Terhadap Consumer Decision Making the Influence of Brand Awareness to Consumer Decision Making [PDF]
, 2017 This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung.
Ameliawaty, R. (Rianty) +1 more
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Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut
Journal of Management and Business ReviewA competitive business environment makes brands as an important asset for companies to compete, so they must A competitive business environment makes brands an important asset for companies to compete, so they must build brand equity to increase their ...
Isbandriyati Mutmainah +2 more
doaj +1 more source
Sinergi: Jurnal Ilmiah Ilmu Manajemen, 2019 This study examines the Influence of Advertising Stars, Brand Image, and Brand Awareness Against Intention to Buy Honda Vario Motor in Pasuruan. The purpose of this research is to know the direct and indirect correlation between the influence of ...
Antoni Bastian +4 more
doaj +1 more source
TINGKAT BRAND AWARENESS MELALUI KONTEN MEDIA SOSIAL TIKTOK (Analisis Isi Kualitatif Produk Micellar Water di Akun TikTok @theoriginote) [PDF]
In the era of globalization, technology is developing very quickly. Social media plays an important role in the development of technology. One example of this emergence is TikTok social media with 106.52 million active users in 2023.
Ahya, Fitria Malida
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Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Sepeda Motor Yamaha (Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta) [PDF]
, 2012 Tujuan penelitian ini adalah 1) Menganalisis pengaruh variabel ekuitas merek yang terdiri dari; brand loyalty, perceived quality, brand awareness, dan brand association terhadap keputusan pembelian sepeda motor Yamaha. 2) Menganalisis variabel ekuitas
Putra, Deni Kurnia
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ANALISIS BRAND AWARENESS POLITEKNIK HARAPAN BERSAMA (Studi Kasus pada Masyarakat Kota Tegal)
Monex: Journal Research Accounting Politeknik Tegal, 2015 Tujuan penelitian ini adalah untuk mengetahui posisi brand awareness Politeknik Harapan Bersama ditinjaudari aspek top of mind, brand recall, brand recognition dan unaware of brand di benak masyarakat KotaTegal.
Hetika Hetika +2 more
doaj +1 more source
Pengaruh Kesadaran Merek Dan Persespsi Kualitas Terhadap Loyalitas Merek Melalui Kepercayaan Merek Sebagai Variabel Intervening Pada Ponsel Nokia ( Studi Pada Mahasiswa Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Diponegoro ) [PDF]
, 2013 This study aims to determine the effect of brand awareness and perceived quality of the Nokia brand loyalty through brand trust as an intervening variable. The sample used by 100 respondents using Simple Random Sampling technique.
Farida, N. (Naili) +2 more
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Brand Awareness and Consumer Loyalty in Malaysia [PDF]
, 2015 The objectives of this study is to evaluate consumer's awareness of brand by studying the relationship between brand awareness and variables such as customer loyalty, customer satisfaction, customer trust and quality of services.
Alvandi, S., Firend, A.R
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