Results 111 to 120 of about 2,563,068 (183)

The Impact of Brand Awareness on Companies` Marketing Strategies [PDF]

Risk in Contemporary Economy, 2016
Within this paper,we will try to emphasize the importance of brand awareness and its significant role in brand-building,discussing how companies implementing brand-awareness marketing strategies will have a substantial role in creating brand image ...
Alexandra Zaif
doaj  

THE EFFECT OF BRAND IMAGE ELEMENTS ON PRICE PREMIUM AND BRAND LOYALTY OF SAMYANG BRAND INSTANT NOODLE IN SURABAYA

Manajemen dan Bisnis, 2016
This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles ...
Ing Erviana, Dudi Anandya, Indrarini .
doaj   +1 more source

STUDY ON RETAIL BRAND AWARENESS IN RETAIL [PDF]

Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in ...
Abrudan Ioana Nicoleta, Dabija Dan Cristian   +1 more
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Peran Brand Awareness Memediasi Daya Tarik Iklan Terhadap Brand Attitude Indomie Di Kota Denpasar [PDF]

, 2016
The aim of this research was explain the mediating role of brand awareness on the effect of advertising appeal towards brand attitude of Indomie instant noodles in Denpasar City. The population used are the Indomie's consumer in Denpasar City.
Pratiwi, W. A. (Wayan), Rahanatha, G. B. (Gede)   +1 more
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PENGARUH BRAND AWARENESS DAN CORPORATE IMAGE TERHADAP COSTUMER PURCHASE INTENTION AIR MINERAL AQUA DI KOTA BANDA ACEH [PDF]

, 2017
Tujuan penelitian adalah untuk mengetahui menganalisis Pengaruh brand awareness dan corporate image secara simultan terhadap costumer purchase intention air mineral Aqua, Pengaruh brand awareness berpengaruh terhadap costumer purchase intention air ...
Hikmatiar
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KESADARAN MEREK (BRAND AWARENESS) PENGGUNA PRODUK TELKOMSEL DI UNIVERSITAS DIPONEGORO SEMARANG TERHADAP JARINGAN TELKOMSEL 4G LTE NATIONS [PDF]

, 2016
Based on data which published by Ministry of Communication and Information in November 2015 about the number of 4G network users, showed that the number of Telkomsel 4G network users are on the second position and under their competitors, that is XL ...
Fajar, Riyanto
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Exploring the Relationship Between Brand Awareness, Brand Trust, and Brand Credibility Towards Floraison Customer Loyalty Through Consumer Satisfaction as an Intervening Variable

Indonesian Interdisciplinary Journal of Sharia Economics
Tejakula Lestari Jaya, the manufacturer of Floraison products, is located in Buleleng, Bali, where this study was conducted. The results show that brand awareness, brand trust, and brand credibility have a positive and significant impact on customer ...
Luh Devi Artasuma, Ida Bagus Raka Suardana   +1 more
doaj   +1 more source

ANALISIS EKUITAS MEREK DALAM MENINGKATKAN MINAT BELI ULANG PRODUK HI-LO DI SEMARANG [PDF]

, 2012
Brand equity is the result of consumer perceptions influenced by several factors. Brand equity can not be easily understood without taking into account the factors that make up the brand equity in the minds of consumers.
KUSNANDAR, Andrie, Sufian, Syuhada, Wahyudi, Sugeng   +2 more
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ANALISIS EKUITAS MEREK PERGURUAN TINGGI: PENELITIAN EMPIRIS PADA UNIVERSITAS MUHAMMADIYAH SURAKARTA, JAWA TENGAH, INDONESIA [PDF]

, 2018
The purpose of this research is to analyze the influence of variable of brand equity element (brand awareness, brand association, quality perception, and brand loyalty) to brand equity of Muhammadiyah University of Surakarta.
-, DITO ILHAM AKBAR, -, Dra. Wuryaningsih, DL, M.M.   +1 more
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« Retail Brand Equity: A PLS Approach [PDF]

In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
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