Results 81 to 90 of about 2,563,068 (183)

PERAN BRAND AWARENESS MEMEDIASI KREDIBILITAS CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION

E-Jurnal Manajemen, 2020
Tujuan penelitian ini yaitu untuk mengetahui peran Brand Awareness memediasi pengaruh kredibilitas Celebrity Endorser terhadap Purchase Intention. Populasi dari penelitian ini adalah seluruh pengguna atau konsumen platform e-commerce Shopee di Kota ...
Ayub Sheehan Banurea, Ni Ketut Seminari
doaj   +1 more source

How a Hamilton fast food restaurant can increase their brand awareness [PDF]

, 2018
Brand awareness is one of the most important marketing concepts in present times for gaining competitive advantage in an ever-increasing globalized market. For attracting consumers and increasing their purchase intentions, brand awareness is important as
Hopper, Daniel, Kaur, Komal
core  

PERAN BRAND AWARENESS MEMEDIASI PENGARUH ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN

E-Jurnal Manajemen, 2019
Tujuan penelitian ini adalah untuk menguji peran brand awareness memediasi pengaruh advertising terhadap keputusan pembelian di aplikasi Tokopedia di Kota Denpasar.
M Dwi Aryasa Endyana, I Gst. A.Kt. Sri Ardani   +1 more
doaj   +1 more source

Student corporate brand identification: An exploratory case study [PDF]

, 2007
Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
core   +1 more source

Analisa Pengaruh Advertising Awareness Terhadap Brand Equity Dengan Brand Awareness Dan Brand Image Sebagai Variabel Intervening Dengan Studi Kasus Iklan Indomie Goreng Kuah Di Youtube [PDF]

, 2016
Penelitian ini bertujuan untuk menguji pengaruh Advertising Awareness dan Brand Equity terhadap brand image dan brand awareness sebagai variable intervening.
Gunawan, V. J. (Vincent)
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The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia

SHS Web of Conferences, 2020
Cosmetics industry growth development in Indonesia was improving up to 20 % or four times compared to national economy growth. The cosmetics industry was one of the leading sectors.
L. Dewi, Natasya Edyanto, H. Siagian
semanticscholar   +1 more source

PENGARUH PRODUCT REVIEW DAN GARANSI DALAM MEMBENTUK BRAND AWARENESS PADA LAPTOP AXIOO PONGO [PDF]

Brand awareness is one of the key aspects in the success of a product. Brand awareness is one of the foundations for forming a brand image in the minds of consumers.
Ulya, Nadia
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ANALISIS PENGARUH PERCEIVED ADVERTISING SPENDING DAN INTENSITAS DISTRIBUSI TERHADAP EKUITAS MEREK (Studi Kasus Merek Khong Guan di Semarang) [PDF]

, 2011
The purpose of this study is to investigate and examine the effect of perceived advertising spending to brand awareness and brand image, the effect of distribution intensity to brand awareness, the effect of brand awareness to brand image, the effect ...
RATNAWATI, Wahyu, SUHARNOMO , Suharnomo
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DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area)

, 2020
This study aims to analyze: 1) the effect of brand awareness on the purchase Intention of the customer CS Finance Tangerang area 2) the influence of brand awareness on perceived quality in customers CS Finance Tangerang area and 3) the influence of ...
M. Sivaram, N. A. Munawar, Hapzi Ali
semanticscholar   +1 more source

Pengaruh Brand Equity terhadap Keputusan Pembelian Konsumen pada Produk Pasta Gigi Pepsodent (Studi Kasus pada Mahasiswa Program Studi Pendidikan Ekonomi STKIP PGRI Sumatera Barat) [PDF]

, 2013
The issues raised in this study is "Consumer Purchasing Decisions On Products Toothpaste Pepsodent". The variables of this study is Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty (as independent variables) and the Purchase ...
NUJULIA, N. (NUJULIA)
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