Results 291 to 300 of about 17,067 (300)

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

Journal of Business Research, 2015
Munyaradzi W Nyadzayo, Michael T Ewing
exaly  

Investigating emotional commitment towards a region and a hotel brand

International Journal of Hospitality Management, 2020
Henna Konu, Jamie Murphy, RAIJA Komppula   +2 more
exaly  

Product Involvement and Brand Commitment

Journal of Advertising Research, 1981
openaire   +1 more source

BRAND-CONSUMER RELATIONSHIP: FROM ATTRACTIVENESS TO COMMITMENT

International Journal of Management Cases, 2009
SIANO, Alfonso, BASILE, GIANPAOLO
openaire   +2 more sources

Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trust”

Journal of Air Transport Management, 2015
Ezgi Erkmen, Murat Hançer
exaly  

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European Journal of Marketing, 2016
Rico Piehler, Ceridwyn KING, Christoph Bürmann   +2 more
exaly  

Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty

Journal of Business Research, 2015
Karine Raies, Hans Mühlbacher, Marie-Laure Gavard-Perret   +2 more
exaly  

Brand commitment in consumer–brand relationships: An investment model approach

Journal of Brand Management, 2007
Yongjun Sung
exaly  

The in-store-brand-commitment scale

International Review of Retail, Distribution and Consumer Research, 2000
Borghgraef, S, van Ginkel, MP, Farris, P, Verbeke, Willem   +3 more
openaire   +1 more source

The Mediating Role of Brand Commitment in the Relationship Between Brand Trust and Brand Loyalty

openaire   +1 more source