Results 281 to 290 of about 17,067 (300)

Architectural branding as brand communication: Does it contribute to employees' brand commitment?

Marketing ZFP, 2011
Ursula Raffelt, Martina Littich, Anton Meyer   +2 more
openaire   +1 more source

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

Trust and commitment within a virtual brand community: The mediating role of brand relationship quality

Information and Management, 2018
Gabor Nagy
exaly  

Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality

Journal of Business Research, 2019
Gopal Das, James Agarwal, Naresh K Malhotra   +2 more
exaly  

Branding the Committed Enterprise

2004
openaire   +1 more source

How social media brand pages contribute to functional conflict: The central role of commitment

International Journal of Information Management, 2019
Si Shi, Wing S Chow
exaly  

The role of brand experience and affective commitment in determining brand loyalty

Journal of Brand Management, 2011
Oriol Iglesias, Joan Manuel Batista-Foguet, Iglesias Oriol   +2 more
exaly  

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

International Journal of Information Management, 2013
Ying-Feng Kuo
exaly  

What corporate social responsibility brings to brand management? The two pathways from social responsibility to brand commitment

Corporate Social Responsibility and Environmental Management, 2020
Tarek Abid, Jean-Louis Moulins
exaly  

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Journal of Business Research, 2019
Oriol Iglesias, Stefan Markovic, Josep Rialp   +2 more
exaly