Results 101 to 110 of about 1,144,605 (334)
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020 This study is based on inheritance patternsof customer-basedbrand equity in terms of customer perception by two authors of Aaker (1992,1996) and Keller (1993,2013) to explorethe components of brand equity in the banking sector and ...
Hoàng Thị Phương Thảo +1 more
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ANALISIS EKUITAS MEREK PERGURUAN TINGGI: PENELITIAN EMPIRIS PADA UNIVERSITAS MUHAMMADIYAH SURAKARTA, JAWA TENGAH, INDONESIA [PDF]
, 2018 The purpose of this research is to analyze the influence of variable of brand equity element (brand awareness, brand association, quality perception, and brand loyalty) to brand equity of Muhammadiyah University of Surakarta.
-, DITO ILHAM AKBAR +1 more
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Advanced Science, EarlyView.Emissions of unintentionally produced persistent organic pollutants (UPOPs) and global warming are two major environmental challenges. But their governance has largely evolved in parallel, leaving the toxicity implications of climate‐driven industrial transitions poorly understood.
Yuxiang Sun +7 more
wiley +1 more source
An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]
The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
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Brand Policy and Brand Equity [PDF]
Symphonya. Emerging Issues in Management, 2001 A brand represents the awareness and the image that a product has managed with a segment of customers. In business terms, a brand can be defined as a specific relationship created within a given market for the promotion of a particular product. The specific existing relationship between a brand and a given market indicates the functional and symbolic ...
openaire +6 more sources
Compliant Polymeric Sheet‐Based Heat Exchangers
Advanced Science, EarlyView.This work presents flexible, transparent, and deployable polymer heat exchangers that achieve a heat transfer capacity per cost up to 4x higher than the state of the art, surpassing both metal and other polymer counterparts. The tube‐on‐tube design enables efficient heat transfer without flow occlusion, while the lightweight, corrosion‐resistant, and ...
Richard J. Fontenot +5 more
wiley +1 more source
Marketing assets: Relating brand equity and customer equity
Intangible Capital, 2016 Purpose: Brand equity and customer equity are inextricably linked. Some authors propose that marketing activities build these intangible assets simultaneously. In contrast, others suggest that brand equity is an antecedent of customer equity.
Jaime Romero, María J. Yagüe
doaj +1 more source
Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian AC Panasonic Pada Toko Sumber AC Di Palembang [PDF]
, 2014 The purpose of this study was to analyze whether there is an influence of brand awareness, perceived quality, brand associations, and brand loyalty on purchase decisions in store Panasonic AC Sources AC in Palembang.
Mulyati, Tika
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Selective Lithium Recovery via Photothermal Evaporation and Hydration‐Controlled Adsorption
Advanced Science, EarlyView.A bilayer Mo‐LDH@Sponge composite is developed to couple interfacial photothermal evaporation with hydration‐controlled lithium adsorption. Solar‐induced heating dynamically regulates Li+ hydration and transport, enabling selective lithium capture from saline water. This work provides mechanistic insight into photothermal–adsorption coupling for energy‐
Yanan Pan +4 more
wiley +1 more source
Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective [PDF]
The goal of this article is to conceptualize the Ingredient Branding strategy and propose tools for measuring value derived from brand equity at the component supplier’s perspective.
Christian Linder +2 more
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