Results 111 to 120 of about 1,144,605 (334)

The art of cross-cultural branding [PDF]

, 2008
This is a case study of global branding. It exmamines the key factors that affect the meaning of international brands in China. Global brand and local image is a paradox to be addressed.
Fan, Y
core  

Decoding Naturalistic Episodic Memory with Artificial Intelligence and Brain‐Machine Interface

Advanced Science, EarlyView.
Episodic memory weaves together what, where, and when of experience into a personal narrative. Cutting‐edge AI models may decode this intricate process in real‐life settings, revealing how neural activity encodes naturalistic memories. By merging AI with brain–machine interfaces, researchers are edging closer to mapping and even engineering memory ...
Dong Song
wiley   +1 more source

PRIVATE BRAND: BRAND EQUITY MEMEDIASI STRATEGI PRIVATE BRAND DAN BRAND PERSONALITY DENGAN BRAND PREFERENCE

E-Jurnal Manajemen, 2017
Produk private brand yang biasa ditemukan pada produk kebutuhan sehari-hari kini telah berkembang ke arah sektor fashion. Konsumen bebas memilih brand manapun yang ingin mereka gunakan, sehingga menimbulkan brand preference konsumen terhadap suatu brand.
Ni Kadek Dwi Suputri Duryana, I Ketut Nurcahya   +1 more
doaj  

The influence of brand experience on brand loyalty in the electronic commerce sector: the mediating effect of brand association and brand trust

Cogent Business & Management
Businesses are increasingly focusing on brand experience due to its dual role in directly creating customer value and shaping customers’ perceptions of brand equity.
Vo Minh Sang, Mai Chi Cuong
doaj   +1 more source

Characterizing Brand Knowledge and Identification as Predictors of Consumer-Based Brand Equity: Mediating Role of Employee-Based Brand Equity. [PDF]

Front Psychol, 2022
He Z.
europepmc   +1 more source

Analisa Pengaruh Advertising Awareness Terhadap Brand Equity Dengan Brand Awareness Dan Brand Image Sebagai Variabel Intervening Dengan Studi Kasus Iklan Indomie Goreng Kuah Di Youtube [PDF]

, 2016
Penelitian ini bertujuan untuk menguji pengaruh Advertising Awareness dan Brand Equity terhadap brand image dan brand awareness sebagai variable intervening.
Gunawan, V. J. (Vincent)
core  

Endothelial GPR68 Is Essential for Arteriogenesis and Represents a Therapeutic Target in a Model of Peripheral Artery Disease

Advanced Science, EarlyView.
Endothelial GPR68 is identified as a critical regulator of collateral artery growth in peripheral artery disease. Genetic and pharmacological evidence demonstrates that GPR68 integrates hemodynamic cues to drive monocyte recruitment and inflammatory remodeling, thereby promoting collateral arteriogenesis and tissue perfusion after ischemia ...
Yiyan Song, Senyi Peng, Zhilei Huang, Miao Yu, Mingyue Wu, Yuexin Zhu, Zeyi Zhou, Yongshan Liu, Yalin Zhang, Yu Huang, Zhongxing Wang, Fu‐Li Xiang, Jie Xu   +12 more
wiley   +1 more source

DIRECT AND INDIRECT EFFECT OF BRAND CREDIBILITY, BRAND COMMITMENT AND LOYALTY INTENTIONS ON BRAND EQUITY

Economic Review, 2012
Brand equity has been and will be an area of interest for marketing managers. All marketing efforts are directed toward the development of brand equity. Therefore efforts are taken among the researchers, to understand the concept of brand equity as deep
Veeva Mathew, Sam Thomas, Joseph I Injodey   +2 more
doaj   +2 more sources

Consumer or Patient Determinants of Hospital Brand Equity-A Systematic Literature Review. [PDF]

Int J Environ Res Public Health, 2022
Górska-Warsewicz H.
europepmc   +1 more source

Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations. [PDF]

, 2005
Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations ...
Bijmolt, Tammo H. A., Torres Lacomba, Anna   +1 more
core   +1 more source