AN ANALYSIS OF THE BRAND LOYALTY BASED CONSUMER TYPOLOGY [PDF]
Even though the number of brands has strongly increased in recent years, only a few managed to endow themselves with significant brand loyalty. Besides the actual proprietary brand assets, such as patents and trademarks, other major elements like brand ...
Moisescu Ovidiu Ioan
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A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber +1 more
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Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies. [PDF]
Heliyon, 2022 Watanuki S, Akama H.
europepmc +1 more source
Generative Artificial Intelligence Shaping the Future of Agri‐Food Innovation
AgriFood: Journal of Agricultural Products for Food, EarlyView.Emerging use cases of generative artificial intelligence in agri‐food innovation. ABSTRACT The recent surge in generative artificial intelligence (AI), typified by models such as GPT, diffusion models, and large vision‐language architectures, has begun to influence the agri‐food sector.
Jun‐Li Xu +2 more
wiley +1 more source
PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP EKUITAS MEREK TOLAK ANGIN (Survei Pengguna Jamu Tolak Angin di Fakultas Ekonomi Universitas Negeri Jakarta) [PDF]
, 2014 Asep Nurani Jamil, 2014; The Influence of Brand Awareness and Perceived Quality Towards Brand Equity: Survey on Jamu Tolak Angin Users in Faculty of Economy State University Of Jakarta.
JAMIL, ASEP NURANI
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Agribusiness, EarlyView.Abstract The Russian invasion of Ukraine in February 2022 had profound consequences for the global economy. As both countries are major commodity exporters, the food value chain was also affected. This study investigates the impact of the invasion on stock prices, profitability and sentiments of agribusinesses along the food supply chain by using an ...
Julia Höhler +2 more
wiley +1 more source
How brand personality, brand identification and service quality influence service brand equity
Cogent Business & Management, 2014 During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions ...
Sandra Maria Correia Loureiro +2 more
doaj +1 more source
Influence of Social Media Marketing on Customer Equity Drivers and Purchase Intention: Understanding World’s Most Valuable Brand - Amazon [PDF]
, 2022 Bhawna Agarwal, Anju Gulla
openalex +1 more source
Determinants of Mid-scale Hotel Brand Equity [PDF]
, 2007 The traditional brand management in the hotel industry is facing a great challenge as numerous brands provide many choices to hotel guests. In such competitive environments, hotel firms realize that capitalizing on one of the most important assests they ...
Kim, Hyun Jeong, Kim, Woo Gon
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