Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies. [PDF]
Heliyon, 2022 Watanuki S, Akama H.
europepmc +1 more source
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
core
Toward Energy Justice Principles for Sustainable Lithium‐Ion Battery Technologies
Advanced Energy and Sustainability Research, EarlyView.Prefeasibility life cycle assessment is used to evaluate the environmental, social, and supply chain impacts of lithium‐ion battery technologies, and the concept of distributional energy justice is discussed. By comparing chemistries and use cases, it reveals inequities in material sourcing and technology access.
Isabella D. R. Stephens +4 more
wiley +1 more source
How Organizations Create Employee Based Brand Equity: Mediating Effects of Employee Empowerment. [PDF]
Front Psychol, 2022 Li Z.
europepmc +1 more source
Pengaruh Brand Equity dan Brand Trust terhadap Loyalitas Konsumen Mobil Merek Toyota Kijang Innova (Survey Konsumen pada Dealer PT. Agung Automall Cabang Sutomo Pekanbaru) [PDF]
, 2017 This study aims to determine the influence of brand equity and brand trust on consumer loyalty Toyota Kijang innova car at PT. Agung Automall Pekanbaru. The sample in this study were taken 72 respondents and the technique used purposive sampling.
Bambang, A. (Abas) +1 more
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Advanced Energy and Sustainability Research, EarlyView.This study aims to provide actionable recommendations for leveraging digital innovation for the achievement of scalable, equitable, and transparent Net Zero Energy Transition by offering actionable recommendations. As a result of this comprehensive analysis, the review highlights the critical interplay between digital technologies and GF as vital ...
Furkan Ahmad +3 more
wiley +1 more source
Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia
Administrative SciencesBased on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In
Dafnis N. Coudounaris +4 more
doaj +1 more source
Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand-Focused on MICE Destination. [PDF]
Int J Environ Res Public Health, 2022 Lee J, Yoon E.
europepmc +1 more source
PENGARUH ATRIBUT PRODUK DAN KOMUNIKASI PEMASARAN TERHADAP EKUITAS MEREK TELEPON SELULAR MEREK NOKIA (Survei pada mahasiswa pengguna telepon selular merek Nokia pada Fakultas Ekonomi Universitas Negeri Jakarta) [PDF]
, 2012 Puji Rizki Nugroho, 2012; Influence Product Attributes and Marketing Communications on Brand Equity Cellular Phones Brand Nokia. Supervising a team; Dr. Mohamad Rizan, SE., MM., Agung Kresnamurti, RP, ST.,MM. Broadly speaking the purpose of this study
NUGROHO, PUJI RIZKI
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Determining the influence of belonging to a wine protected designation of origin on profitability
Agribusiness, EarlyView.Abstract To guide consumers, wineries need credible attributes about the quality of their wines and its origin. In Spain, protected designations of origin (PDO) guarantee that the wine has been produced in a certain wine region in accordance with specific and officially regulated quality criteria thus providing elements of guarantee to the consumer ...
Jordi Moreno Gené +2 more
wiley +1 more source