An empirical assessment of factors affecting the brand-building effectiveness of sponsorship [PDF]
Purpose: This study assesses, in two different live sponsorship environments, the contribution of sponsorship to consumer-based brand equity. Design/methodology/approach: The study adopts a quantitative survey methodology, employing self-administered
Donlan, Leah K
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Agribusiness, EarlyView.ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley +1 more source
How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities. [PDF]
Heliyon, 2022 Tan PL, Rasoolimanesh SM, Manickam G.
europepmc +1 more source
Topological Properties of International Commodity Market: How Uncertainty Affects the Linkages?
Agribusiness, EarlyView.ABSTRACT The study aims to explore the network topology of the international commodity market by examining the interconnections among 21 commodity futures across various categories, including energy, precious and industrial metals, and agriculture. We analyze the market structure of these commodity futures under both low and high uncertainty conditions
Ibrahim Yagli, Bayram Deviren
wiley +1 more source
Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand-Focused on MICE Destination. [PDF]
Int J Environ Res Public Health, 2022 Lee J, Yoon E.
europepmc +1 more source
Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: a Component Supplier's Perspective [PDF]
The goal of this article is to conceptualize the Ingredient Branding strategy and propose tools for measuring value derived from brand equity at the component supplier’s perspective.
Christian Linder +2 more
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ANALISIS EKUITAS MEREK PERGURUAN TINGGI: PENELITIAN EMPIRIS PADA UNIVERSITAS MUHAMMADIYAH SURAKARTA, JAWA TENGAH, INDONESIA [PDF]
, 2018 The purpose of this research is to analyze the influence of variable of brand equity element (brand awareness, brand association, quality perception, and brand loyalty) to brand equity of Muhammadiyah University of Surakarta.
-, DITO ILHAM AKBAR +1 more
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Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
Watershed Brain Regions for Characterizing Brand Equity-Related Mental Processes. [PDF]
Brain Sci, 2021 Watanuki S.
europepmc +1 more source
Dampak Brand Equity pada Keputusan Pembelian melalui Brand Preference Konsumen pada Produk Televisi Merek Sony di Kota Pekanbaru [PDF]
, 2015 This study aimed to analyze the effect of brand equity on the purchase decisions of consumers through brand preference Sony brand televisions in the city of Pekanbaru. This study used 112 samples. The analytical method used is descriptive analysis method
Prajnagaja, S. D. (Soracca) +2 more
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