The Impact of Perceived Advertising Spending and Price Promotion on Brand Equity:A Case of ABC Brand [PDF]
, 2014 Intense competition in Indonesian beverage industry lead many corporations to spend trillion rupiah on marketing communication, such as advertising and price promotion with the hope of increasing brand equity.
Nurcahya, K. E. (Kevin)
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Annals of Gastroenterological Surgery, EarlyView.Our present study reveals that surgical step recognition performs moderately well when trained on video data from a single institution and applied to an external institution's data. Nevertheless, our model substantially improves its prediction capabilities when trained on the same amount of data from multiple institutions.
James S. Strong +8 more
wiley +1 more source
Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy. [PDF]
Front Psychol, 2022 Yang X +5 more
europepmc +1 more source
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]
The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core +3 more sources
Antecedents of industrial brand equity: An empirical study [PDF]
Industrial branding has emerged as an important issue, allowing firms to gain substantial competitive advantage, especially in markets where product commoditization and electronic procurement are on the increase.
Pahud de Mortanges,Charles +2 more
core +1 more source
Cell Membrane‐Coated Lipid Nanoparticles for Drug Delivery
Aggregate, EarlyView.This review highlights recent progress in cell membrane‐coated lipid nanoparticles (CMC‐LNPs), focusing on their design, preparation methods, functional integration, and biomedical applications. It discusses various types of LNPs and coating strategies, characterization techniques, therapeutic functions, and applications.
Moataz B. Zewail +5 more
wiley +1 more source
Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator. [PDF]
Front Psychol, 2022 Ruangkanjanases A +3 more
europepmc +1 more source
Strategic brand value: Advancing use of brand equity to grow your brand and business [PDF]
, 2003 Michael Leiser
openalex +1 more source
The brand equity: evidence on marketing investment [PDF]
The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand.
Davcik, Nebojsa
core +1 more source
Pengaruh Brand Trust dan Brand Equity terhadap Loyalitas Konsumen pada Produk Kosmetik Wardah (Survey Konsumen pada PT. Paragon Technology And Innovation Cabang Pekanbaru) [PDF]
, 2016 The purpose of this study was to determine the influence of brand trust ( X1 ) and brand equity ( X2 ) customer loyalty ( Y ) in cosmetic products Wardah ( consumer survey on PT . Paragon technology and innovation branches pekanbaru ) .
Fauziyah, S. (Suci), Karneli, O. (Okta)
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