Results 121 to 130 of about 267,646 (342)

Watershed Brain Regions for Characterizing Brand Equity-Related Mental Processes. [PDF]

Brain Sci, 2021
Watanuki S.
europepmc   +1 more source

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]

The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core  

Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand-Focused on MICE Destination. [PDF]

Int J Environ Res Public Health, 2022
Lee J, Yoon E.
europepmc   +1 more source

Farmers' Financial Literacy—Scale Development and Linkages to Accounting Practices and Financial Outcomes

Agribusiness, EarlyView.
ABSTRACT This study investigates the financial literacy (FL) of Swedish farmers, its linkages to farmer characteristics, management accounting practices and farm outcomes by surveying Swedish Farm Accountancy Data Network farmers. Using item response theory, we expand the existing FL measurement specifically to the farming context, assess measurement ...
Uliana Gottlieb, Helena Hansson
wiley   +1 more source

How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities. [PDF]

Heliyon, 2022
Tan PL, Rasoolimanesh SM, Manickam G.
europepmc   +1 more source

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

Kelompok 6 Brand Equity

, 2020
Ekuitas merek adalah seperangkat asosiasi dan perilaku yang dimiliki oleh pelanggan merek, anggota saluran distribusi, dan perusahaan yang memungkinkan suatu merek mendapatkan kekuatan, daya tahan dan keunggulan yang dapat membedakannya dengan merek pesaing.
openaire   +1 more source

Teachers' Value Consonance and Employee-Based Brand Equity: The Mediating Role of Belongingness and Self-Efficacy. [PDF]

Front Psychol, 2022
Yang X, Hussain Qureshi A, Kuo Y, Quynh NN, Kumar T, Wisetsri W.   +5 more
europepmc   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source