Topological Properties of International Commodity Market: How Uncertainty Affects the Linkages?
Agribusiness, EarlyView.ABSTRACT The study aims to explore the network topology of the international commodity market by examining the interconnections among 21 commodity futures across various categories, including energy, precious and industrial metals, and agriculture. We analyze the market structure of these commodity futures under both low and high uncertainty conditions
Ibrahim Yagli, Bayram Deviren
wiley +1 more source
Customer-Based Brand Equity Drivers: A Leading Brand of Beer in Estonia
Administrative SciencesBased on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In
Dafnis N. Coudounaris +4 more
doaj +1 more source
Brand Equity and Purchase Behaviour Among Automobile Owners in Nigeria
, 2020 Chibuike Basil Nwatu +53 more
openalex +1 more source
Enhancing Football Brands Brand Equity
Journal of Applied Business Research (JABR), 2014 The sport entertainment industry has its most famous representative in Europe. Hundreds of professional football clubs are playing in their European football leagues. They attract supporters in front of the screen and in stadiums. The clubs in competitions are medium sized companies.
openaire +2 more sources
Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian AC Panasonic Pada Toko Sumber AC Di Palembang [PDF]
, 2014 The purpose of this study was to analyze whether there is an influence of brand awareness, perceived quality, brand associations, and brand loyalty on purchase decisions in store Panasonic AC Sources AC in Palembang.
Mulyati, Tika
core
Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth. [PDF]
Front Psychol, 2022 Lili Z +5 more
europepmc +1 more source
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
« Retail Brand Equity: A PLS Approach [PDF]
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
core
PENGARUH GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY DENGAN GREEN SATISFACTION SEBAGAI VARIABEL MEDIASI PADA PRODUK THE BODY SHOP DI KOTA BANDA ACEH [PDF]
, 2015 This research aimed to measure the effect of green brand image to green brand equity with green satisfaction as mediating variabelo at The Body Shop product in Banda Aceh City . The sample used in this research are The Body Shop product costumer in Banda
Cut nurul fathia
core
Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator. [PDF]
Front Psychol, 2022 Ruangkanjanases A +3 more
europepmc +1 more source