An introduction to brand equity — How to understand and appreciate brand value and the economic impact of brand investment [PDF]
, 2003 David Haigh
openalex +1 more source
Agribusiness, EarlyView.ABSTRACT Smallholder agriculture remains a cornerstone for economic development and poverty reduction in Latin America. Their transition to sustainable agricultural production is critical in the face of the environmental challenges posed by conventional farming practices and is a key pathway to achieving the United Nations' Sustainable Development ...
Gabriela Carbajo‐Alvarez +2 more
wiley +1 more source
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]
The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core +3 more sources
Creating behavioral engagement among higher education's prospective students through social media marketing activities: The role of brand equity as mediator. [PDF]
Front Psychol, 2022 Ruangkanjanases A +3 more
europepmc +1 more source
Pengaruh Innovation Capability Terhadap Financial Performance Melalui Brand Equity Sebagai Variabel Intervening Pada Industri Perhotelan Di Surabaya [PDF]
, 2016 This study aimed to examine the direct and significant affect of innovation capability to brand equity; brand equity to financial performance; and innovation capability to financial performance in hospitality industries in Surabaya.
Lovinanda, S. (Stella)
core
Measuring National Brands' Equity over Store Brands [PDF]
, 2003 Raj Sethuraman
openalex +1 more source
Economic Feasibility of Crop‐Livestock Integration System in Brazil
Agribusiness, EarlyView.ABSTRACT We investigate the economic feasibility of the Brazilian crop‐livestock integration system. Under this system, the Brazilian farmer can produce soybeans, corn, and graze for cattle on the same land during one crop year. This technology can substantially increase agricultural production in the country.
Yuri C. D. Calil, Luis Ribera
wiley +1 more source
Role of employee loneliness, job uncertainty and psychological distress in employee-based brand equity: Mediating role of employee exhaustion. [PDF]
Front Public Health, 2022 Chen H, Li J, Li J, Bao J.
europepmc +1 more source
Analisa Pengaruh Advertising Awareness Terhadap Brand Equity Dengan Brand Awareness Dan Brand Image Sebagai Variabel Intervening Dengan Studi Kasus Iklan Indomie Goreng Kuah Di Youtube [PDF]
, 2016 Penelitian ini bertujuan untuk menguji pengaruh Advertising Awareness dan Brand Equity terhadap brand image dan brand awareness sebagai variable intervening.
Gunawan, V. J. (Vincent)
core
Antecedents of industrial brand equity: an empirical study [PDF]
, 2004 Allard C.R. van Riel +2 more
openalex +1 more source