Large Language Model‐Based Chatbots in Higher Education
Advanced Intelligent Systems, Volume 7, Issue 3, March 2025.The use of large language models (LLMs) in higher education can facilitate personalized learning experiences, advance asynchronized learning, and support instructors, students, and researchers across diverse fields. The development of regulations and guidelines that address ethical and legal issues is essential to ensure safe and responsible adaptation
Defne Yigci +4 more
wiley +1 more source
The Effect of Brand Equity on Brand Attitude and Brand Loyalty in Exhibition
SHS Web of Conferences, 2014 The purpose of this study is to examine the influential relationships among exhibition brand equity, brand attitude and brand loyalty, focusing on the participants of ‘HANATOUR International Travel Show’ to evaluate brand equity and provide some helpful ...
Shin Namju +3 more
doaj +1 more source
Role of employee loneliness, job uncertainty and psychological distress in employee-based brand equity: Mediating role of employee exhaustion. [PDF]
Front Public Health, 2022 Chen H, Li J, Li J, Bao J.
europepmc +1 more source
Measuring National Brands' Equity over Store Brands [PDF]
, 2003 Raj Sethuraman
openalex +1 more source
Brand Personality Creation through Advertising [PDF]
Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
core +1 more source
Analisa Pengaruh Advertising Awareness Terhadap Brand Equity Dengan Brand Awareness Dan Brand Image Sebagai Variabel Intervening Dengan Studi Kasus Iklan Indomie Goreng Kuah Di Youtube [PDF]
, 2016 Penelitian ini bertujuan untuk menguji pengaruh Advertising Awareness dan Brand Equity terhadap brand image dan brand awareness sebagai variable intervening.
Gunawan, V. J. (Vincent)
core
Fairness in Federated Learning: Trends, Challenges, and Opportunities
Advanced Intelligent Systems, EarlyView.This survey delves into the intricate issues pertinent to fairness in federated learning , where various biasing factors can skew model performance. By systematically analyzing fairness‐aware strategies, evaluation metrics, and future directions, this work identifies pivotal research gaps in existing approaches and sheds light on both challenges and ...
Noorain Mukhtiar +2 more
wiley +1 more source
Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth. [PDF]
Front Psychol, 2022 Lili Z +5 more
europepmc +1 more source
An introduction to brand equity — How to understand and appreciate brand value and the economic impact of brand investment [PDF]
, 2003 David Haigh
openalex +1 more source
A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber +1 more
core +1 more source