Results 131 to 140 of about 1,144,605 (334)

Neural substrates of brand equity: applying a quantitative meta-analytical method for neuroimage studies. [PDF]

Heliyon, 2022
Watanuki S, Akama H.
europepmc   +1 more source

Antecedents of industrial brand equity: An empirical study [PDF]

Industrial branding has emerged as an important issue, allowing firms to gain substantial competitive advantage, especially in markets where product commoditization and electronic procurement are on the increase.
Pahud de Mortanges,Charles, Riel,Allard C.R.,van, Streukens,Sandra   +2 more
core   +1 more source

Peran Brand Equity Dalam Memediasi Pengaruh Country of Origin Image Terhadap Repurchase Intention [PDF]

, 2017
The purpose of this study was to describe the influence of country of origin image to repurchase intention, the effect of country of origin image of the brand equity, brand equity influence on repurchase intention, and brand equity role in mediating the ...
Giantari, I. G. (I), Ulfah, Q. (Qolbina)
core  

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

Farmers' Financial Literacy—Scale Development and Linkages to Accounting Practices and Financial Outcomes

Agribusiness, EarlyView.
ABSTRACT This study investigates the financial literacy (FL) of Swedish farmers, its linkages to farmer characteristics, management accounting practices and farm outcomes by surveying Swedish Farm Accountancy Data Network farmers. Using item response theory, we expand the existing FL measurement specifically to the farming context, assess measurement ...
Uliana Gottlieb, Helena Hansson
wiley   +1 more source

Watershed Brain Regions for Characterizing Brand Equity-Related Mental Processes. [PDF]

Brain Sci, 2021
Watanuki S.
europepmc   +1 more source

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source

PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP EKUITAS MEREK TOLAK ANGIN (Survei Pengguna Jamu Tolak Angin di Fakultas Ekonomi Universitas Negeri Jakarta) [PDF]

, 2014
Asep Nurani Jamil, 2014; The Influence of Brand Awareness and Perceived Quality Towards Brand Equity: Survey on Jamu Tolak Angin Users in Faculty of Economy State University Of Jakarta.
JAMIL, ASEP NURANI
core  

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand-Focused on MICE Destination. [PDF]

Int J Environ Res Public Health, 2022
Lee J, Yoon E.
europepmc   +1 more source