Results 271 to 280 of about 1,144,605 (334)
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Journal of Food Products Marketing, 2022
People are becoming increasingly aware of the environmental and social implications of their consumption. To make ecologically responsible purchases consumers require environmentally relevant product information.
Bang Nguyen-Viet
semanticscholar +1 more source
People are becoming increasingly aware of the environmental and social implications of their consumption. To make ecologically responsible purchases consumers require environmentally relevant product information.
Bang Nguyen-Viet
semanticscholar +1 more source
Asia-Pacific Journal of Business Administration, 2022
Purpose“Green” issues have become increasingly important to corporate decision-makers as firms face mounting public sensitivity, stricter regulation and growing stakeholder pressures focused on preserving the natural environment.
Bang Nguyen-Viet
semanticscholar +1 more source
Purpose“Green” issues have become increasingly important to corporate decision-makers as firms face mounting public sensitivity, stricter regulation and growing stakeholder pressures focused on preserving the natural environment.
Bang Nguyen-Viet
semanticscholar +1 more source
The Tourist Review, 2022
Purpose This study aims to explore the relationships among destination brand equity, brand authenticity and revisit intention. The mediating role of tourist satisfaction and the moderating role of destination familiarity in these relationships are also ...
Huike Shi +3 more
semanticscholar +1 more source
Purpose This study aims to explore the relationships among destination brand equity, brand authenticity and revisit intention. The mediating role of tourist satisfaction and the moderating role of destination familiarity in these relationships are also ...
Huike Shi +3 more
semanticscholar +1 more source
International Journal of Bank Marketing, 2021
PurposeThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh.
M. Hafez
semanticscholar +1 more source
PurposeThis research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh.
M. Hafez
semanticscholar +1 more source
, 2020
In this era, social media platform is integrated into the marketing strategy. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage with actual and potential customers.
R. Ebrahim
semanticscholar +1 more source
In this era, social media platform is integrated into the marketing strategy. This new technology sets out new mechanisms and communication tools that companies can rely on to interact and engage with actual and potential customers.
R. Ebrahim
semanticscholar +1 more source
The international journal of tourism research, 2021
This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected
Xiaohua Chen +3 more
semanticscholar +1 more source
This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected
Xiaohua Chen +3 more
semanticscholar +1 more source
Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective
, 2021Mobile devices have become a dominant feature of modern life, and increasingly organizations are employing dedicated mobile phone applications to maintain communication with consumers.
Trang P. Tran, E. Mai, Erik C. Taylor
semanticscholar +1 more source
, 2021
In their quest for retaining or enhancing their overall brand equity, firms engage with their customers. This study investigates if brand engagement blossoms in brand love and the combined effect of brand engagement and brand love upon overall brand ...
Pranay Verma
semanticscholar +1 more source
In their quest for retaining or enhancing their overall brand equity, firms engage with their customers. This study investigates if brand engagement blossoms in brand love and the combined effect of brand engagement and brand love upon overall brand ...
Pranay Verma
semanticscholar +1 more source
2018
This chapter explores the idea of brand equity. It starts by analysing how a name has the ability to provide value beyond the objective characteristics of an object. It demonstrates that there are many definitions of brand equity, all of which address this notion of ‘added value’, some in terms of financial considerations, but most from a consumer’s ...
Richard Rosenbaum-Elliott +2 more
openaire +1 more source
This chapter explores the idea of brand equity. It starts by analysing how a name has the ability to provide value beyond the objective characteristics of an object. It demonstrates that there are many definitions of brand equity, all of which address this notion of ‘added value’, some in terms of financial considerations, but most from a consumer’s ...
Richard Rosenbaum-Elliott +2 more
openaire +1 more source
, 2021
The salient impact of electronic Word-of-Mouth (eWOM) on firm performance has been widely noticed by scholars and practitioners. While eWOM serves as an important source of information that helps reduce perceived uncertainty risks in service purchases ...
Yiqi Wang, Jewoo Kim, Jaewook Kim
semanticscholar +1 more source
The salient impact of electronic Word-of-Mouth (eWOM) on firm performance has been widely noticed by scholars and practitioners. While eWOM serves as an important source of information that helps reduce perceived uncertainty risks in service purchases ...
Yiqi Wang, Jewoo Kim, Jaewook Kim
semanticscholar +1 more source