Results 41 to 50 of about 247,323 (324)
Strategic Factors for Building Brand Equity: Jordan Medical Tourism
Jurnal the Messenger, 2019 Building a brand with strong equity is a vital element for differentiation and competitiveness, especially in today’s highly competitive medical tourism. The literature indicated that Jordan has weak medical tourism brand equity.
Fayez Bassam Shriedeh
doaj +1 more source
Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang [PDF]
, 2015 This research aims to test the influence of brand equity towards decision purchase consumers on product Tropicana Slim in Palembang. Variable brand equity is divided into four, namely brand awareness, brand loyalty, brand association, and perceive ...
Setiawan, Hendra Agus
core
Employee Contributions to Brand Equity [PDF]
California Management Review, 2014 Viewing employees as elements of a brand or as “brand ambassadors” means that almost any policy can affect brand equity. Resource allocation for brand-building requires understanding what differentiates “our brand” in order to focus resources on the employees who provide that difference.
Gelb, BD, Rangarajan, Deva
openaire +3 more sources
Arthritis Care &Research, EarlyView.Objective Social determinants of health (SDoH) can impact outcomes but are not routinely screened for in US outpatient rheumatology clinics. This study determined the feasibility of routine point‐of‐care SDoH screening among patients with systemic lupus erythematosus (SLE) and associated barriers and facilitators at the physician, care team, and ...
S. Sam Lim +11 more
wiley +1 more source
Brand equity of Lahore Fort as a tourism destination brand [PDF]
RAE: Revista de Administração de Empresas, 2015 Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce.
Muhammad Kashif +2 more
doaj +1 more source
Tourism and Hospitality Management, 2017 Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at
Anish Yousaf , Insha Amin, Anil Gupta
doaj +1 more source
Pengaruh Brand Equity, Brand Trust, Brand Preference, dan Kepuasan Konsumen terhadap Niat Membeli Kembali [PDF]
, 2017 Berbagai macam merek, kualitas, dan harga kopi yang semakin bervariasi. Konsumen akan dihadapkan pada berbagai jenis merek kopi yang akan mereka beli.
Dharmayana, I. M. (I) +1 more
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Understanding Functional Materials at School
Advanced Functional Materials, EarlyView.This review outlines strategies for effectively teaching nanoscience in schools, focusing on challenges such as scale comprehension and curriculum integration. Emphasizing inquiry‐based learning and chemistry core concepts, it showcases hands‐on activities, digital tools, and interdisciplinary approaches.
Johannes Claußnitzer, Jürgen Paul
wiley +1 more source
Locus of Equity and Brand Extension [PDF]
Journal of Consumer Research, 2003 Prevailing wisdom assumes that brand equity increases when a brand touts its desirable attributes. We report conditions under which the use of attribute information to promote a product can shift the locus of equity from brand to attribute, thereby reducing the attractiveness of extension products. This effect is moderated by the degree of ambiguity in
van Osselaer, Stijn M J, Alba, Joseph W
openaire +2 more sources
Advanced Healthcare Materials, EarlyView.Progestin drugs are loaded into a mesoporous silicon dioxide host by melt‐infiltration. Drugs that decompose at or close to their melting point can be loaded by the addition of cholesterol, which acts as a melting point suppressor. High mass loading of the drug is achieved, and dissolution of the composite is controlled by the nanoscale properties of ...
Geoffrey Hollett +13 more
wiley +1 more source