Results 41 to 50 of about 1,144,605 (334)

PENGARUH BRAND ASSOCIATION, BRAND LOYALTY, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP BRAND EQUITY PADA BRAND HAPPY BABY

Jurnal Performa, 2018
Persaingan yang semakin ketat di industri fashion menuntut perusahaan untuk menciptakan brand equity yang kuat di pasaran. Indo Sejahtera merupakan perusahaan yang menyediakan pakaian bayi dengan brand Happy Baby.
Yosef Andre Sucahyo
doaj   +1 more source

Analysis of Brand Equity Dimensions, Relationship Marketing, Brand Equity on Panin Bonanza Program

Jurnal Akuntansi, Manajemen dan Ekonomi, 2020
This study aims to determine the effect of brand equity dimensions on brand equity, to determine brand equity dimensions on relationship marketing, and to determine the effect of relationship marketing on brand equity in the formation of Panin Bonanza ...
Rina Purnama, Ari Giantika Chandara, Ropidin Ropidin   +2 more
doaj   +1 more source

The influence of social media on purchase intention: The mediating role of brand equity

Cogent Business & Management, 2021
The paper examined the relationship between social media and purchase intention and the mediation role of brand equity within Ghana’s fashion industry.
Mohammed Majeed, Martin Owusu-Ansah, Adu-Ansere Ashmond   +2 more
semanticscholar   +1 more source

Investigation of Consumer Attitudes from the Perspective of Consumer Based Brand Equity on Tracksuit Brands

Baltic Journal of Sport and Health Sciences, 2018
Background.  Brand  equity  has  a  positive  impact  on  consumers’  selection  of  products  and  services,  their perception, purchasing intentions, their willingness to pay more for brands.
Yavuz Yıldız, Alper Kinden
doaj   +1 more source

A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]

Management Science Letters, 2014
This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr, Seyed Mohsen Seyed Ali Akbar, Elham Aghaalikhani   +2 more
doaj   +1 more source

FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EQUITY: BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, & BRAND LOYALTY

, 2021
Luaran yang ingin dicapai pada kajian ini menghasilkan Literature Review dari faktor-faktor penting yang menimbulkan Brand Equity. Telah banyak kajian penelitian sebelumnya menemukan faktor-faktor yang mempengaruhi Brand Equity.
Kasman Pandiangan, Masiyono Masiyono, Yugi Dwi Atmogo   +2 more
semanticscholar   +1 more source

Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism

Sustainability, 2022
This study examines the effect of green practices on green brand equity, and it looks at the impact of green brand attachment and green skepticism as mediating variables on these relationships.
S. Khan, Adnan Ahmed Sheikh, M. Ashraf, Zhang Yu   +3 more
semanticscholar   +1 more source

Perspectives in educating molecular pathologists on liquid biopsy: Toward integrative, equitable, and decentralized precision oncology

Molecular Oncology, EarlyView.
Liquid biopsy enables minimally invasive, real‐time molecular profiling through analysis of circulating biomarkers in biological fluids. This Perspective highlights the importance of training pathologists through integrative educational programs, such as the European Masters in Molecular Pathology, to ensure effective and equitable implementation of ...
Marius Ilié, Umberto Malapelle, Catherine Alix‐Panabières, Claus Lindbjerg Andersen, Sandra Chlebowski, Vivien Lake, Caroline Lacoux, Virginie Lespinet‐Fabre, Olivier Bordone, Simon Heeke, Christophe Bontoux, Ellen Heitzer, Klaus Pantel, Paul Hofman   +13 more
wiley   +1 more source

Keratin 19 as a prognostic marker and contributing factor of metastasis and chemoresistance in high‐grade serous ovarian cancer

Molecular Oncology, EarlyView.
Keratin 19 (KRT19) is overexpressed in high‐grade serous ovarian cancer with high levels of Kallikrein‐related peptidases (KLK) 4–7 and is associated with poor survival. In vivo analyses demonstrate that elevated KRT19 increases peritoneal tumour burden.
Sophia Bielesch, Isabel Vogel, Sina Nokodian, Johanna Moeller, Antonia Blechschmidt, Vicky Hecht, Vanessa Kuentzel, Katharina Thiedig, Melissa Schwab, Oliver Schilling, Holger Bronger, Marion Kiechle, Viktor Magdolen, Tobias Dreyer   +13 more
wiley   +1 more source

Neuropsychiatric Symptoms Mimicking Dementia in a Patient Treated With Imatinib

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Tyrosine kinase inhibitors are the cornerstone of chronic myeloid leukemia treatment. Newer agents have more potency and a broader spectrum of action, but also a higher potential for neuropsychiatric side effects. We present a case of a patient on imatinib who developed progressive cognitive, mood, and behavioral alterations.
Ashley Jones, Samuele Bonomi, Keith E. Stockerl‐Goldstein, Randall J. Bateman   +3 more
wiley   +1 more source