Results 81 to 90 of about 1,144,605 (334)
Academic Freedom of the Faculty Member as Citizen [PDF]
, 1963 A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous.
Emerson, Thomas I., Haber, David
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Pomiar kapitału marek własnych detalistów [PDF]
, 2015 The aim of this paper is to present the concept of store brand equity (also known as private label brand equity), selected methods of its measurement, potential practical implications and directions for future research on this topic. There is a number of
Schivinski, B, Łukasik, P
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Understanding brands, branding and brand equity [PDF]
Interactive Marketing, 2003 Branding has become a top management priority which has necessitated that all members of an organisation have an understanding and appreciation of some branding basics. Towards that goal, this paper outlines some important principles of brands, branding and brand equity.
openaire +1 more source
Advanced Robotics Research, EarlyView.Gut microbiota and biomarkers are linked to diseases like neurological disorders and metabolic syndromes. Ingestible capsule robots enable minimally invasive gut health assessment. This article proposes a promising direction for the advancement of capsule robots, integrating in situ sampling, real‐time diagnostics, and personalized therapy.
Xizong Chen +3 more
wiley +1 more source
Examining the factors effective on brand equity from potential and actual customer’s viewpoint
Marketing i Menedžment Innovacij, 2017 The aim of the article. The main purpose of the present study is to survey and elaborate on the factors effective on brand equity from the potential and actual customer’s viewpoint. The results of the analysis.
H. Gharehbiglo +3 more
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Brand Equity Perceptual Mapping: Competitive Landscapes and Consumer Segments in Brand Equity Space
Journal of Applied Marketing Theory, 2014 This study advanced a technique to map brand metrics and theoretically derived diagnostics that depict the relative positions of competitive brand sets and audience segments in a perceptual consumer-based brand equity space.
Brian Parker
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Applying branding theory to political marketing : a pilot study : a thesis presented in partial fulfilment of the requirements for the degree of Master of Communications in Marketing Communication at Massey University, Palmerston North, New Zealand [PDF]
, 2018 Recent developments in the research field of political marketing highlights the growing importance and application of branding to politics. However, despite recent advancements in the research field of customer-based brand equity, the methods used to ...
Kooyman, Caitlin
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Expandable Nanocomposite Shape‐Memory Hemostat for the Treatment of Noncompressible Hemorrhage
Advanced Science, EarlyView.A nanocomposite‐coated shape memory foam rapidly expands, accelerates clotting, and reduces blood loss in vivo. Its fast volumetric expansion and strong procoagulant activity make it a promising hemostat for treating deep, noncompressible hemorrhage.
Saptarshi Biswas +12 more
wiley +1 more source
The South East Asian Journal of Management, 2014 The starting point of this study is the phenomenon termed misleading brand placement, a con- dition found where the brand placement in a movie depict the brand in a time where the brand has not yet exist, providing the brand an older age.
Adi Zakaria Afiff +2 more
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