Academic Freedom of the Faculty Member as Citizen [PDF]
, 1963 A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous.
Emerson, Thomas I., Haber, David
core +1 more source
From fantasy to reality: identifying the destination brand constructs that influence the brand performance in Zimbabwe. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 The study was conducted with an aim to establish the main sources of identity for Zimbabwe tourism destination brand. Two perspectives were used for the analysis looking at real attributes of tourism and perceptions as the likely sources for improved ...
Dr Farai Chigora, Dr Joram Ndlovu
doaj
CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE
Sinergi: Jurnal Ilmiah Ilmu Manajemen, 2018 This study aims to analyze customer benchmarking through the effect of brand identity to the formation of brand image on the Nike brand through brand awareness. Samples were selected from respondents from athletes athletics, aquatic, football, basketball,
Rhegie Nastiti Ayungga
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Developing a sustainable nation brand: a study of Sri Lanka [PDF]
, 2013 This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in ...
Welton, R
core
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love [PDF]
, 2019 Brand gender has been suggested as a relevant source of consumer-based brand equity (CBBE). The purpose of this paper is to deepen understanding of the relationship between brand gender and CBBE by analyzing the mediating roleofconsumer–brandengagement ...
Andre, Ana Raquel +4 more
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Understanding the role of social media in political corporate branding research in the context of Indian politics [PDF]
, 2015 This paper seeks to explore how political actors within the Bharatiya Janata Party (BJP) use social media in their communication campaigns and how these social media platforms are understood by citizens following the 2014 Indian General Election.
Armannsdottir, G +3 more
core
Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity
International Review of Management and Marketing, 2022 One of the leading causes of brand avoidance relates to the incongruence between consumers’ self-image and brands’ images. While previous researchers made recommendations concerning the antecedents of identity incongruity, their recommendations were ...
Pierre Mostert, Tiaan Naude
doaj +1 more source
THE SIGNIFICANCE EFFECT OF BRAND IDENTITY ON CONSUMER SATISFACTION AND BRAND LOYALTY (Study on Starbucks’s consumer in Surabaya) [PDF]
, 2010 Brand identity is one very important variable for a companies as an effort to survive in the increasingly complex market competition. Brand identity also play a major role as a differentiator for a brand in today’s generalized market condition. A brand
Yusuf Pribadi Adi, Putra
core
Forms representing forms and linear spaces on hypersurfaces [PDF]
, 2012 A generalisation of Waring's problem, considered first by Arkhipov and Karatsuba, is the question of representing not an integer, but a given polynomial, as a sum of powers of linear polynomials. We investigate a related problem and prove a Hasse principle for the number of identical representations of a set of given forms by homogeneous polynomials of
arxiv +1 more source
ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING [PDF]
Management & Marketing, 2016 The brand identity and brand image are two concepts used extensively in positioning. Many brands underwent a rebranding process attempting to improve their positioning. The rebranding process can bring minor changes or substantial changes.
Cătălin Mihail BARBU
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