IMPLEMENTATION OF CORPORATE BRAND IDENTITY MATRIX IN BUILDING CORPORATE BRAND IDENTITY
JRMSI - Jurnal Riset Manajemen Sains Indonesia, 2023 Tujuan dari penelitian ini adalah mengimplementasikan kerangka Corporate Brand Identity Matrix (CBIM) untuk mengembangkan identitas mereka perusahaan New Company (New Co) dan mengetahui pemahaman karyawan XYZ atas identitas merek perusahaannya. Teknik wawancara mendalam (in depth interview/ IDI) digunakan untuk memperoleh data primer dengan metode ...
Krissanya, Nofriska +1 more
openaire +2 more sources
, 2020 This study aims to examine the mechanism of how hotel executive brand identity influences physical facility quality, customer-based brand equity (CBBE) and employee-based brand equity (EBBE).,The study introduces a multilevel model and collects 925 ...
An Liu, Cathy H. C. Hsu, Daisy X. F. Fan
semanticscholar +1 more source
ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING [PDF]
Management & Marketing, 2016 The brand identity and brand image are two concepts used extensively in positioning. Many brands underwent a rebranding process attempting to improve their positioning. The rebranding process can bring minor changes or substantial changes.
Cătălin Mihail BARBU
doaj
Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention [PDF]
Zhongguo niangzaoIn order to explore the influence mechanism of brand authenticity perception of traditional brewing process Baijiu on consumers' purchase intention, a conceptual model between brand authenticity perception and purchase intention was constructed with ...
ZHANG Qiyao, WANG Xue
doaj +1 more source
Brand Identity and Brand Image in Film Brands: A case study of J.K. Rowling’s Wizarding World [PDF]
, 2018 This study explores brand identity, brand image and their relationship within the modern film brand of J.K. Rowling’s Wizarding World (JKRWW). The research builds upon literature into media and film brands (e.g.
Jordan, L., Quest, J.
core
Penggambaran Brand Identity Tri Indonesia Dalam Isi Pesan Iklan TVC Tri Indonesia [PDF]
, 2016 Penelitian ini dilakukan untuk mengetahui identitas merek atau brand identity yang ingin ditunjukkan Tri Indonesia melalui isi pesan iklan televisi Tri Indonesia.
Tono, S. (Sastrian)
core
Key aspects of personal brand identity in social media commerce: Impact on successful personal branding [PDF]
International Journal of Data and Network ScienceThis study explores the factors influencing personal brand identity and their impact on successful personal branding. It examines the positive influence of social media usage, self-expression, professionalism, and self-disclosure on personal ...
Nichanan Kongsri, Pensri Jaroenwanit
doaj +1 more source
PRODUCT BRAND IDENTITY – A FACTOR OF SUCCESSFUL MARKET POSITIONING OF A BRAND
Ekonomski Vjesnik, 2012 This paper begins with the term product brand identity as the new market paradigm. It aims to define the term product brand identity and its significance for realisation of the market value of a product’s brand and overall marketing goals of an ...
Branislav Lijović
doaj
Destination brand positioning slogans - towards the development of a set of accountability criteria [PDF]
, 2004 A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to ...
Pike, Steven
core +1 more source
Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand [PDF]
, 2015 This paper seeks to address the limited understanding of how to operationalise the external brand image of a political brand. More specifically, this research critically assesses the transfer potential of the six variables of brand image by Bosch, Venter,
Aaker D. +39 more
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