Results 211 to 220 of about 37,648 (264)

Differentiated brand building of traditional mountain scenic spots in Jiangxi Province: Insights from tourists' perception images and sentiment characteristics. [PDF]

PLoS One
Hu Y, Yang L, Xu D.
europepmc   +1 more source

A study of consumer-generated advertising-An experimental analysis based on purchase experiences, information channels, and privacy costs. [PDF]

PLoS One
Cai C, Liu Y.
europepmc   +1 more source

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Fashion Brand Image Marketing: Brand Image and Brand Personality

Research Journal of Textile and Apparel, 2000
Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand image can provide better foundation for developing a more effective marketing program.
T.S. Lee, C.S. Leung, Z.M. Zhang
openaire   +1 more source

Brand Image and Brand Usage

Journal of Marketing Research, 1970
The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.
M. Bird, C. Channon, A. S. C. Ehrenberg
openaire   +1 more source

Surveying the Relationship between Primary Brand Image with Brand Loyalty , Brand Image Fitness , Final Brand Image and Attitude toward Brand

Nigerian Chapter of Arabian Journal of Business and Management Review, 2015
The aim of this study is to examine the relationship between primary brand image and final brand image, brand image fitness, brand loyalty, attitude toward brand development. The population for this study consisted of Consumers of Tabarok and Delpazir Companies in Ahvaz City.
Akram Mazloomi, Sadraddin Sattari, Habib Ebrahimpour   +2 more
openaire   +1 more source

Brand Positioning Based on Brand Image–Country Image Fit

Marketing Science, 2019
This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno   +4 more
openaire   +2 more sources

MANAGING BRAND IMAGE IN SCHOOL

Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 2023
Purpose: The paper discusses managing brand image in the school. Brand image is observed in the context of school management. Emphasis is placed on research and analysis of school branding from the aspect of service marketing. Methodology/approach: The research is based on relevant theories of brand management.
openaire   +2 more sources

Pengaruh Brand Activation Terhadap Brand Image Whitelab

TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora, 2023
Brand Activation is one of the important things for a brand. Brand Activation is a strategy that companies use by providing real experiences for consumers. So the purpose of this study is to determine whether Brand Activation has an influence on Brand Image.
null Lailynisa Fadilla Iswadi, null Jamiati KN, null Daniel Handoko   +2 more
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Do brand image and brand awareness influence brand loyalty?

2020
Brand image and brand awareness play a central role in customers' purchase-decision making. The purpose of this study is to examine the influence of brand image and brand awareness on brand loyalty. Data were collected through a survey on 133 sport motorcycle enthusiasts in Indonesia.
R. Setiawan, R. Hurriyati, A. Rahayu
openaire   +1 more source