Results 171 to 180 of about 923,562 (204)
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International journal of human computer interactions
This study aims to shed light on the role of social media in building consumer engagement and examines the impact of Islamic brand personality traits on electronic word-of-mouth and brand trust in the context of social media engagement behaviour within ...
Mahmoud Yasin +3 more
semanticscholar +1 more source
This study aims to shed light on the role of social media in building consumer engagement and examines the impact of Islamic brand personality traits on electronic word-of-mouth and brand trust in the context of social media engagement behaviour within ...
Mahmoud Yasin +3 more
semanticscholar +1 more source
Some antecedents and outcomes of brand love
, 2006B. A. Carroll, Aaron C. Ahuvia
semanticscholar +1 more source
Journal of Research in Marketing and Entrepreneurship
Purpose Handicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge the funding gap, handicraft entrepreneurs may not have knowledge of ...
S. Kuhn, Liezl-Marié van der Westhuizen
semanticscholar +1 more source
Purpose Handicraft entrepreneurs often lack the marketing funding needed to achieve brand awareness and, ultimately, sales. While positive word-of-mouth (WOM) from customers can bridge the funding gap, handicraft entrepreneurs may not have knowledge of ...
S. Kuhn, Liezl-Marié van der Westhuizen
semanticscholar +1 more source
In the name of brand love: a crosssectional study on brand love antecedents in smartphone brands
2022Mestrado em ...
openaire +1 more source
Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty
Journal of Relationship Marketing, 2023openaire +1 more source
#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram
Tourism Management, 2021Raffaele Filieri +2 more
exaly
Does brand love lead to brand addiction?
Journal of Marketing Analytics, 2022openaire +1 more source
When consumers love their brands: Exploring the concept and its dimensions
Journal of Business Research, 2008Pierre Valette-Florence
exaly