Results 91 to 100 of about 299,639 (205)
Importance of branding property developers in Malaysia [PDF]
, 2008 This paper aims to study the brand consciousness of property purchasers in Malaysia. This study is based on a survey of purchasers in Klang Valley on the brand awareness and the brand personality traits of property developers.
Cheng, Fan Fah *, Cheok, Jason *
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Importance of branding for property developers in Malaysia. [PDF]
, 2008 This paper aims to study the brand consciousness of property purchasers in Malaysia. This study is based on a survey of purchasers in Klang Valley on the brand awareness and the brand personality traits of property developers.
Cheng, Fan Fah, Cheok, Jason
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Mediators of Development of Brand Personality in Iran Football League
Annals of Applied Sport Science, 2018 Background. Brand personality as a part of brand identity plays an important role in communications; if a brand has no personality, it cannot introduce itself and stay in the mind of the customer.
Fakhrossadat Tabatabaeian +2 more
doaj
Rethinking brand feminine dimension: brand femininity or brand femininities?. [PDF]
The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity ...
Azar, Salim, Darpy, Denis
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Brand Personality Scale: How Do Indian Consumers Interpret The Personality Dimensions? [PDF]
, 2015 With brands assuming an important and all-encompassing position in the marketplace today and with the excessive proliferation of me-too products, marketers have recognised the need to create a distinct personality for a brand so that it stands ...
Agrawal, Bhawna +2 more
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تحقیقات بازار یابی نوین, 2014 Brand personality has an important role in business success, enhancing perceived value, creating strong relation with costumer, loyalty and repurchase intention. Current research has investigated the effect of brand personality of Saman Insurance Company
hashem aghazadeh +2 more
doaj
Analyzing the Effect of Brand Personality and Brand Experience on Customer Loyalty (a Study of Samsung Galaxy Smartphone) [PDF]
, 2016 Marketing in its course of development is in a phase in which the organizations are no more only thinking of finding new customers, and nowadays one of the most important goals of marketing is demand management through pushing customers up the loyalty ...
Tamalero, F. (Feiby) +1 more
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, 2013 Con este Trabajo Fin de Grado he querido aproximar el concepto del Personal Branding y de marca personal como la herramienta para diferenciarse en el entorno profesional. Partiendo con la definición del concepto, su construcción, el panorama actual, compaginar empleo con marca personal y acabando con la visión personal de un gurú de la Marca Personal ...
openaire +1 more source
Pengaruh Brand Personality DimensionTerhadap Brand Loyalty
Journal of Economic, Bussines and Accounting (COSTING)Penelitian ini mengeksplorasi pengaruh dimensi brand personality, yaitu Ruggedness, Competence, dan Excitement, terhadap brand loyalty konsumen produk Eiger di Indonesia. Dengan pendekatan explanatory research dan metode kuantitatif, penelitian ini melibatkan 105 responden untuk menguji hubungan antara variabel.
Gawik Setiawan +2 more
openaire +1 more source
, 2017 Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech.
openaire +1 more source