Results 91 to 100 of about 1,252,515 (351)

A South African Perspective on Brand Personality as Positioning Strategy for Higher Education Institutions

open access: yesExpert Journal of Marketing, 2023
Universities need to seek alternative ways to differentiate themselves from others. Connecting with their target market, in a personal manner is not always easy but vital for survival.
Elizma WANNENBURG, Therese ROUX
doaj  

ANALISIS DESTINATION PERSONALITY TERHADAP BRAND ATTRACTIVENESS DAN BRAND AWARENESS SERTA DAMPAKNYA PADA BRAND LOYALTY : Survei pada Pengunjung Objek Wisata Taman Air Sabda Alam Kabupaten Garut [PDF]

open access: yes, 2015
Permasalahan yang dikaji dalam penelitian ini adalah penurunan kunjungan ke objek wisata Taman Air Sabda Alam Kabupaten Garut. Destination Personality, Brand Attractiveness, Brand Awareness memainkan peranan penting dalam mempengaruhi keputusan konsumen
Setiawan, Rahyuniati
core  

Prediction of Myasthenia Gravis Worsening: A Machine Learning Algorithm Using Wearables and Patient‐Reported Measures

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Background Myasthenia gravis (MG) is a rare disorder characterized by fluctuating muscle weakness with potential life‐threatening crises. Timely interventions may be delayed by limited access to care and fragmented documentation. Our objective was to develop predictive algorithms for MG deterioration using multimodal telemedicine data ...
Maike Stein   +7 more
wiley   +1 more source

Pengaruh Kepribadian Konsumen pada Pilihan Merek sebagai Konsep Diri pada Kategori Produk [PDF]

open access: yes, 2011
This research was conducted to see the influence of consumer personalityon brand selection as a self-concept on automobile product category. Avanza, Xenia,Jazz, Innova and Rush are the brand of cars that becomes an object of research.
Wardana, D. S. (Dwiyadi)
core  

Use of Symptomatic Drug Treatment for Fatigue in Multiple Sclerosis and Patterns of Work Loss

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To describe the use of central stimulants and amantadine for fatigue in MS and evaluate a potential association with reduced work loss in people with MS. Methods We conducted a nationwide, matched, register‐based cohort study in Sweden (2006 to 2023) using national registers with prospective data collection.
Simon Englund   +3 more
wiley   +1 more source

Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]

open access: yes, 2011
The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
core  

Will Memantine Exacerbate Seizures in People With Epilepsy? A Prospective Cohort Study

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To evaluate whether add‐on memantine would exacerbate seizures in people with epilepsy. Methods This was a prospective cohort study. People with epilepsy diagnosed with cognitive impairment were consecutively invited. Those who agreed were followed up for at least 24 weeks.
Peiyu Wang   +7 more
wiley   +1 more source

Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports

open access: yesJournal of Management and Business Administration, Central Europe, 2018
Purpose: This research explores the application of Aaker’s brand personality scale on human brands in surf sports. It investigates the potential for detecting differences in the brand personality profile used on human brands.
Agata Kakitek
doaj   +1 more source

Brand Personality Creation through Advertising [PDF]

open access: yes
Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
core   +1 more source

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