Results 11 to 20 of about 299,639 (205)
TIJAB (The International Journal of Applied Business), 2020 Anthropomorphism is the belief that brands can possess human characteristics, which raises a tendency to assign human traits to inanimate objects. It is on this premise that Brand Personality takes its roots.
Oladipupo Folorunsho Ajeyalemi +1 more
doaj +1 more source
Management şi Marketing, 2022 With the advent of innovative marketing, the increasing use of brand personality concepts for the promotion of a brand or product has received scholarly work across the globe.
Attor Cleophas +3 more
doaj +1 more source
Revista Eixos TechO amplo acesso e desenvolvimento de tecnologias nos ambientes físicos e, sobretudo, nos digitais, atrelados à maior competitividade em nível global, provocaram um substancial crescimento de uma área denominada personal branding. Nela, indivíduos aplicam e adaptam conceitos tradicionalmente ligados às organizações à sua imagem pessoal e profissional ...
Diogo Rógora Kawano +1 more
+6 more sources
Exploring and consolidating the brand personality elements of the political leader [PDF]
Spanish Journal of Marketing-ESIC, 2018 Purpose - This study aims to examine brand personality and its application to political branding. This study focuses on the brand personality of a political leader from the BJP Party brand (Bharatiya Janta Party).
Varsha Jain +3 more
doaj +1 more source
MENCIPTAKAN GREEN BRAND PERSONALITY BAGI MEREK RAMAH LINGKUNGAN
Matrik, 2018 Tujuan penelitian ini adalah menjelaskan pengaruh green brand terhadap green brand personality, pengaruh green brand terhadap green brand image, pengaruh green brand image terhadap green brand personality, peran green brand image sebagai mediasi pengaruh
Gede Suparna +3 more
doaj +1 more source
The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia [PDF]
Management Science Letters, 2016 This study empirically investigates the mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty among Malaysian customers toward local automobile brands (Proton and Perodua).
Hashed Ahmad Mabkhot +2 more
doaj +1 more source
Validating brand identification and personality scale within the South African retail-banking context [PDF]
Banks and Bank Systems, 2021 While marketing experts agree that brand personality is important for brand identification, there is no evidence of a validated brand-identification-and-personality scale in the context of retail banking in South Africa.
Marko van Deventer
doaj +1 more source
STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA
Matrik, 2019 Penelitian ini bertujuan untuk menganalisis pengaruh attitude toward brand, brand uniqueness, dan brand personality terhadap self-brand connection serta pengaruh self-brand connection terhadap brand advocacy.
Steffanie Yu, Ari Setiyaningrum
doaj +1 more source
Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? [PDF]
, 2009 Objectives. Creating loyal customers is one of the most important aims organisations have. However, most marketing departments try to create loyal customers through customer loyalty programmes only.
Bekk, Magdalena +4 more
core +1 more source
, 2019 Esta dissertação tem como objetivo principal investigar o tema Personal Branding – processo de construção e gerenciamento da marca pessoal, que é baseado na essência do indivíduo - seus valores, crenças e propósito de vida, visando tornar sua marca pessoal forte, autêntica, confiável e altamente diferenciada.
Christopher Spall, Holger J. Schmidt
+6 more sources