Results 271 to 280 of about 1,252,515 (351)

Physicians’ Brand Personality: Building Brand Personality Scale

Services Marketing Quarterly, 2021
Both healthcare industry marketers and physicians have been paying more attention to the growth and potential competition in the healthcare market.
Reza Shafiee, Fahimeh Ansari, Hossein Mahjob   +2 more
openaire   +2 more sources

Religiosity and purchase intention: an Islamic apparel brand personality perspective

Journal of Islamic Marketing, 2023
Purpose The aim of this research is to explore how religiosity (RG) could influence the Islamic apparel brand personality (IABP) dimensions, and to determine the degree to which IABP, attitude (ATT), subjective norms (SN) and purchase intention (PI) are
Rana Zaki, R. I. Elseidi
semanticscholar   +1 more source

Delicious promoter of the restaurant business: measuring impact of supply chain, brand personality and CSR on brand equity development

Asia Pacific Journal of Marketing and Logistics, 2023
PurposeThe purpose of this study was to discuss the importance of customer-based brand equity (CBBE) and identify the critical attributes of how to develop CBBE during the most difficult time of the COVID-19 pandemic.Design/methodology/approachThis study
Yung-Chuan Huang
semanticscholar   +1 more source

Corporate social responsibility and employer brand personality appeal: approaches for human resources challenges in the hospitality sector

Journal of Hospitality Marketing & Management, 2023
Employer branding in organizational human resources management is essential. Nevertheless, certain gaps persist within the realm of scientific research in this field, particularly in the exploration of novel concepts like employer brand personality ...
Mohammad Azimi, Faraz Sadeghvaziri, Zahed Ghaderi, C. Michael Hall   +3 more
semanticscholar   +1 more source

The influence of brand personality on brand love, perceived quality and purchase intention: a study of e-retailing sites

Global Knowledge Memory and Communication, 2023
Purpose This study aims to understand how brand personality affects purchase intention through brand love and perceived quality in e-commerce. Design/methodology/approach Three hundred forty-eight users of e-commerce sites in New Delhi, India, were ...
Rajat Kukreti, Mayank Yadav
semanticscholar   +1 more source

Extended Signaling Theory and Role of Corporate Social Responsibility and Brand Personality

The Engineering Economist, 2023
This research has offered an extended signaling theory model, which has extended the body of corporate social responsibility (CSR) knowledge in the existing literature.
Rizwan Raheem Ahmed, Dalia Streimikiene, Syed Hasnain Alam, J. Štreimikis, M. R. Hanafi   +4 more
semanticscholar   +1 more source

Is halal universal? The impact of self-expressive value on halal brand personality, brand tribalism, and loyalty: case of Islamic hospitals

Journal of Islamic Marketing, 2022
Purpose The purpose of this study is to examine the antecedents and consequences of halal brand personality in the hospital industry by comparing Muslim and non-Muslim Islamic hospital visitors.
Hendy Mustiko Aji, Istyakara Muslichah
semanticscholar   +1 more source

What draws voters to brandidates and why? – political orientation, personal satisfaction, and societal values on presidential candidates’ brand personality

Journal of Product & Brand Management, 2022
Purpose The purpose of this study is to determine the impact of voters’ personal and societal values on presidential candidate brand personality preference. In addition, the research examines which brand personalities are deemed most and least important.
K. Harrison, B. Yoo, Shawn T Thelen, John Ford   +3 more
semanticscholar   +1 more source

The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector

, 2021
PurposeThe purpose of this research study is to empirically investigate a hypothesized theoretical framework that captures the impact of brand personality congruence, brand love and brand attachment on brand loyalty in the luxury branding sector.Design ...
K. Shetty, Jason R. Fitzsimmons
semanticscholar   +1 more source