Results 51 to 60 of about 1,252,515 (351)

The Influence of Islamic Brand Engagement as A Moderation Variable on Brand Loyalty in Bank Syariah Indonesia Customers

Ijtimā'iyya
This study aims to determine the ability of Islamic brand attachment to moderate the influence of brand personality, customer satisfaction, and aura brand customer religiosity towards brand loyalty in Indonesian Islamic banks.
Chandra Warsito, Sofia Yustiani Suryandari, Pujiati Pujiati, Nida Umi Farhah, Norailis Ab. Wahab   +4 more
doaj   +1 more source

the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [PDF]

مطالعات رفتار مصرف کننده., 2020
The purpose of this study is to investigate the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love.
Hossein Rahimi kellour, Zahra kazemi, Allahyar beigi firoozi   +2 more
doaj  

The Influence of the Brand Personality Concept on Consumer Satisfaction and Loyalty

Management, 2022
Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty.
Ivana Marković, Biljana Rabasović, Nikola Stojanović   +2 more
doaj   +1 more source

Brand Personality as a Consistency Factor in the Pillars of CSR Management in the New Normal

Journal of Open Innovation: Technology, Market and Complexity, 2021
During such a complex crisis as the one experienced by humanity since the first quarter of 2020, it is necessary to develop tools that contribute to creating the corporate image for organizations that are currently interested in being identified as ...
E. García-Salirrosas, J. Gordillo
semanticscholar   +1 more source

Mechanisms of parasite‐mediated disruption of brain vessels

FEBS Letters, EarlyView.
Parasites can affect the blood vessels of the brain, often causing serious neurological problems. This review explains how different parasites interact with and disrupt these vessels, what this means for brain health, and why these processes matter. Understanding these mechanisms may help us develop better ways to prevent or treat brain infections in ...
Leonor Loira, Sílvia Arroz‐Madeira, Cláudio A. Franco, Sara Silva Pereira   +3 more
wiley   +1 more source

An upstream open reading frame regulates expression of the mitochondrial protein Slm35 and mitophagy flux

FEBS Letters, EarlyView.
This study reveals how the mitochondrial protein Slm35 is regulated in Saccharomyces cerevisiae. The authors identify stress‐responsive DNA elements and two upstream open reading frames (uORFs) in the 5′ untranslated region of SLM35. One uORF restricts translation, and its mutation increases Slm35 protein levels and mitophagy.
Hernán Romo‐Casanueva, Ariann E. Mendoza‐Martínez, P. Abril Medina‐Flores, Carlos Campero‐Basaldua, Alexander DeLuna, Soledad Funes   +5 more
wiley   +1 more source

THE EFFECT OF PRODUCT, BRAND ASSOCIATION, BRAND PERSONALITY AND ENDORSER IN INTENSE BUYING

Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen, 2023
This study is aimed to determine how the effect of endorser, brand association, brand personality and product characteristics in intense buying of Energy drinks Herbaviton. This study is took the 150 respondents and used judgmental sampling method.
Anang Firmansyah
doaj   +1 more source

PENGARUH BRAND PRESTIGE DAN PERSONALITY CONGRUENCE TERHADAP BRAND LOYALTY DENGAN BRAND ATTITUDE SEBAGAI VARIABEL MEDIASI PADA MAHASISWA UNSYIAH PENGGUNA PRODUK RIPCURL [PDF]

, 2014
Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh Brand Prestige dan Personality Congruence terhadap Brand Loyalty dengan Brand Attitude sebagai Variabel Mediasi pada Mahasiswa Unsyiah Pengguna Produk RipCurl. Responden penelitian adalah
NANTA AULIA
core  

Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology

Molecular Oncology, EarlyView.
Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts, Senada Koljenović, Elise Daems, Karolien De Wael, Marc Peeters, Léon C. van Kempen, Greetje Vanhoutte, Karen Zwaenepoel, Timon Vandamme   +8 more
wiley   +1 more source

Effect of brand inclusivity and brand personality on consumer-based brand equity in B2C market: moderating roles of gender and personal income

Future Business Journal
The paper investigates the effect of brand inclusivity and brand personality on consumer-based brand equity. A survey design using cross-sectional approach to data collection was employed.
Essa Mubrik Almutairi
doaj   +1 more source