The Effects of Antecedents of Outdoor Sportswear Brand Personality on Brand Personality, Attachment and Commitment [PDF]
, 2013 This study examines the impacts of antecedents on the outdoor sportswear brand personality dimensions and identifies the effects of brand personality dimensions on brand attachment and brand commitment.
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Surveying the relationship between brand equity and brand-customer personality congruency
تحقیقات بازار یابی نوین, 2013 Assigning human`s personality features to brands is one of the main subjects that has been focused by researchers in latest decades. On the other hand, congruency of brand personality with customers` personality is a concept that could affect brand ...
Shahriar Azizi +2 more
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Expert Journal of Marketing, 2023 Universities need to seek alternative ways to differentiate themselves from others. Connecting with their target market, in a personal manner is not always easy but vital for survival.
Elizma WANNENBURG, Therese ROUX
doaj
How well does brand personality predict brand choice ? [PDF]
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses.
Diwght Merunka +3 more
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Pengaruh Brand Personality Dan Sales Promotion Terhadap Brand Equity Dan Keputusan Pembelian (Survei Pada Mahasiswi Pengguna Produk Wardah Kosmetik Di Universitas Brawijaya Malang) [PDF]
, 2015 The study aimed to: determine the effect of Brand Personality on Brand Equity; determine the effect of Sales Promotion on Brand Equity; determine the effect of Brand Personality on Purchase Decision; determine the effect of Sales Promotion on Purchase ...
Ocktaria, R. (Rossa)
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تحقیقات بازار یابی نوین, 2013 The essential nature of brand is making differences. These days, emotional and symbolic features are so effective for making differences. One of the powerful and useful methods for making difference through these features is “Brand Personality” that ...
Tahmoures Hassongholipour +2 more
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PENGARUH PERSONALITY TRAITS DAN PREFERENCE FOR CONSISTENCY TERHADAP BRAND COMMITMENT DENGAN RESISTANCE TO CHANGE SEBAGAI VARIABEL MEDIASI (STUDI PADA PRODUK SMARTPHONE SAMSUNG DI KOTA BANDA ACEH) [PDF]
, 2016 ABSTRAK Penelitian ini bertujuan untuk mengukur pengaruh Personality Trait dan Preference For Consistency terhadap Brand Commitment dengan Resistance to change sebagai variabel mediasi.
RIKA RAIHANIS
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Pengaruh Kepribadian Konsumen pada Pilihan Merek sebagai Konsep Diri pada Kategori Produk [PDF]
, 2011 This research was conducted to see the influence of consumer personalityon brand selection as a self-concept on automobile product category. Avanza, Xenia,Jazz, Innova and Rush are the brand of cars that becomes an object of research.
Wardana, D. S. (Dwiyadi)
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The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [PDF]
تحقیقات بازار یابی نوین, 2017 Brand personality and brand trust are considered as the fundamental concepts in the field of consumer relationship with brand. Although researches on different aspects of brand are clearly increased in different fields of marketing within the recent ...
Hossein Khanighar +2 more
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Application of Aaker’s Brand Personality Scale on Human Brands in Surf Sports
Journal of Management and Business Administration, Central Europe, 2018 Purpose: This research explores the application of Aaker’s brand personality scale on human brands in surf sports. It investigates the potential for detecting differences in the brand personality profile used on human brands.
Agata Kakitek
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