Results 61 to 70 of about 1,252,515 (351)

The university brand as a factor in attracting applicants

open access: yesОбразование и наука, 2023
Introduction. Today, the competition in educational market is increasing. A wide range of online courses with a simultaneous tendency decrease the interest of school­children in higher education.
I. I. Cherkasova   +2 more
doaj   +1 more source

Potential therapeutic targeting of BKCa channels in glioblastoma treatment

open access: yesMolecular Oncology, EarlyView.
This review summarizes current insights into the role of BKCa and mitoBKCa channels in glioblastoma biology, their potential classification as oncochannels, and the emerging pharmacological strategies targeting these channels, emphasizing the translational challenges in developing BKCa‐directed therapies for glioblastoma treatment.
Kamila Maliszewska‐Olejniczak   +4 more
wiley   +1 more source

The Nuances of Brand Personality: A Corpus-assisted Linguistic Analysis of Web-based Communications of Fashion Brands

open access: yesHermes, 2018
The ability to establish a particular brand personality (i.e. a set of human personality traits that consumers associate with a brand) is a key component of fashion brand management and communication.
Belinda Crawford Camiciottoli
doaj   +1 more source

Better positioning through competitor analysis and enhancement of brand awareness on website [PDF]

open access: yes, 2018
Brand positioning is not just a core marketing concept, it is a foundation for the sustainable development of a business. However, some companies might either overlook the importance of brand positioning or fail to get their positioning message across to
Tso, Hoi, Wood, Brent
core  

Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model

open access: yesSustainability, 2021
Brand personality is a useful tool that forms a favorable brand image and that ultimately builds powerful brand equity. However, there has been insufficient empirical research on the brand personality of Korean dance.
Seung-hye Jung   +4 more
semanticscholar   +1 more source

Developing evidence‐based, cost‐effective P4 cancer medicine for driving innovation in prevention, therapeutics, patient care and reducing healthcare inequalities

open access: yesMolecular Oncology, EarlyView.
The cancer problem is increasing globally with projections up to the year 2050 showing unfavourable outcomes in terms of incidence and cancer‐related deaths. The main challenges are prevention, improved therapeutics resulting in increased cure rates and enhanced health‐related quality of life.
Ulrik Ringborg   +43 more
wiley   +1 more source

Does Religious Commitment Matter in the Relationship Between Brand Personality and Purchase Intention on Halal Brand? Evidence from Consumers in Indonesia

open access: yesExpert Journal of Marketing, 2016
The purpose of this study is to investigate a model of brand personality and the effect of a halal brand on purchase intentions, particularly, by highlighting of religious commitment mediated between brand personality, and purchase intentions on a Halal ...
M. Dharma Tuah Putra NASUTION   +2 more
doaj  

Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [PDF]

open access: yesمطالعات رفتار مصرف کننده., 2020
Promoting brand personality can be a sufficient impetus for customer satisfaction, loyalty, commitment, affective and emotional attachment between customers and the brand.
Saeed Mir, Ali Rashidpoor
doaj  

Building a unique online corporate identity [PDF]

open access: yes, 2013
Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are ...
Abdul Aziz, Yuhanis   +2 more
core   +1 more source

Homologous expression and purification of human HAX‐1 for structural studies

open access: yesFEBS Open Bio, EarlyView.
This research protocol provides detailed instructions for cloning, expressing, and purifying large quantities of the intrinsically disordered human HAX‐1 protein, N‐terminally fused to a cleavable superfolder GFP, from mammalian cells. HAX‐1 is predicted to undergo posttranslational modifications and to interact with membranes, various cellular ...
Mariana Grieben
wiley   +1 more source

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