The retail brand personality-Behavioral outcomes framework: Applications to identity and social identity theories. [PDF]
Front Psychol, 2022 Kuo YH.
europepmc +1 more source
ANALISIS DESTINATION PERSONALITY TERHADAP BRAND ATTRACTIVENESS DAN BRAND AWARENESS SERTA DAMPAKNYA PADA BRAND LOYALTY : Survei pada Pengunjung Objek Wisata Taman Air Sabda Alam Kabupaten Garut [PDF]
, 2015 Permasalahan yang dikaji dalam penelitian ini adalah penurunan kunjungan ke objek wisata Taman Air Sabda Alam Kabupaten Garut. Destination Personality, Brand Attractiveness, Brand Awareness memainkan peranan penting dalam mempengaruhi keputusan konsumen
Setiawan, Rahyuniati
core
The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect
Asia Marketing Journal, 2018 Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm’s brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality.
Heekyung Lee, Youjae Yi
doaj +1 more source
ROBOT-BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION. [PDF]
Mark Lett, 2022 Choi S, Liu SX, Choi C.
europepmc +1 more source
Brand Personality Creation through Advertising [PDF]
Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
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PENGARUH BRAND PERSONALITY TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP DI THE ARDJUNA BOUTIQUE HOTEL AND SPA : Survei Pada Tamu Individu yang Menginap di The Ardjuna Boutique Hotel and Spa [PDF]
, 2014 Perkembangan bisnis dewasa ini berkembang pesat seiring dengan perkembangan era globalisasi yang berpengaruh kuat terhadap perekonomian dunia, industri pariwisata adalah salah satu diantaranya.
Putri, Yulvina Kusuma
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Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand [PDF]
, 2011 The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on,
Cohen, G, Ueacharoenkit, S
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A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran [PDF]
مدیریت بازرگانی, 2010 Researches show that customers attribute different human characters to products. Correspondence of this attribution with the personality of customer could have a critical role in product selection and consequent success of a brand.
Mahmoud Mohammadian +2 more
doaj
The Effect of Brand Personality on Electronic Word-of-Mouth: Mediation of Brand Love and Moderated Mediation of Brand Experience Sharing. [PDF]
Front Psychol, 2022 Liu M, Yan J.
europepmc +1 more source
Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
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