Results 71 to 80 of about 299,639 (205)

Implementing an intended brand personality: a dyadic perspective [PDF]

, 2018
The authors examine the transformation of an intended brand personality (i.e., the way brand management would like consumers to perceive the brand's personality) into a realized brand personality (i.e., the consumer's actual perception of the brand's ...
Hoyer, Wayne, Krohmer, Harley, Malär, Lucia, Nyffenegger, Bettina   +3 more
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The Relationship Between Hotel Brand Personality And Customer Loyalty

Journal of Tourismology, 2017
The purpose of this article is to explore the relationship between brand personality and customer loyalty in the five-star business hotel and propose an effective way for developing a remarkable hotel brand and improving its customer loyalty.
Bahar Yasin, Kamile Jamontaite, Saida Ahmedova, Mahmut Selami Akin   +3 more
doaj  

Comparing the personality of three well-known sporting brands in Iran [PDF]

Management Science Letters, 2012
A significant amount of literature specifies that there are benefits for having a favorable brand personality, such as purchase intentions and enhanced brand attitudes and higher degrees of consumer trust and loyalty. Brand differentiation is one of most
Mohmood Mohammadian, Hamidreza Asgari Dehabadi   +1 more
doaj  

Response to a crisis and applicant attraction: Signaling employer brand personality and organizational trust through warm and competent COVID-19 responses. [PDF]

Int J Sel Assess, 2022
Kanwal H, Van Hoye G, Schollaert E.
europepmc   +1 more source

How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. [PDF]

J Acad Mark Sci, 2023
Luffarelli J, Delre SA, Landgraf P.
europepmc   +1 more source

Predicting brand preferences: an examination of the predictive power of consumer personality and values in the Australian fashion market

, 2009
Purpose – This paper aims to examine and compare the strength of personality and values in predicting brand preferences. It seeks to accomplish three main objectives.
Casidy Mulyanegara, Riza, Tsarenko, Yelena   +1 more
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A Framework for Assessing Impact of Brand Personality on Customer Satisfaction: The Moderating Role of Gender and Age

Journal of Business and Social Review in Emerging Economies, 2020
This study develops an empirical examination of brand personalities in cellular phone sector of Pakistan as a predictor of customer satisfaction. The purpose of this research is to develop a framework that how brand personality of cell phone can increase
Zara Hayat, Sahar Hayat, Saba Hayat, Hayat Muhammad Awan   +3 more
doaj  

Branding instead of product innovation: a study on the brand personalities of the UK’s electricity market [PDF]

, 2017
This study extends understanding of and demonstrates the importance of corporate branding in the energy sector. We analyse the relationship between branding and consumer switching behaviour among the UK’s Big Six electricity providers.
Aaker, Aaker, Aaker, Aaker, Ahmed, Andersen, Apaolaza-Ibáñez, Argenti, Ariely, Arruda, Balmer, Balmer, Balmer, Batra, Berelson, Beverland, Beverland, Brakus, Braunstein, Brei, Brookes, Chapleo, Chernatony, Chernatony, Chioveanu, Churchill, Clancy, Clemenz, Daglish, Dowling, Eggers, Erdem, Fetscherin, Field, Freling, Gangale, García-Acebrón, Geuens, Giulietti, Goett, Grant, Greenacre, Guthrie, Guèvremont, Gyrd-Jones, Haarhoff, Hammond, Hanimann, Harris, Hartmann, Hartmann, Herbes, Heugens, Hoffman, Holmes, Ind, Kaenzig, Kapferer, Kassarjian, Kay, Keller, King, Knox, Krippendorff, Lange, Leggett, Lekakis, Maehle, Matthiesen, Mingione, Moorman, Müller, Navarro-Bailón, Novak, Opoku, Opoku, Opoku, Paladino, Parker, Patterson, Payne, Pike, Pinto, Pitt, Plummer, Pothitou, Pothitou, Provance, Rageh Ismail, Rommel, Roper, Roper, Rowlands, Rutter, Rutter, Rutter, Rutter, Shehu, Shippee, Sirgy, Sirianni, Spear, Spielmann, Stanton, Summerton, Sung, Sung, Swaminathan, Thomas, Thomas, Tsiotsou, Ugolini, Viktoria Rampl, Walsh, Watson, Wengrow, Zafirakis   +116 more
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An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]

The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
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PENGARUH BRAND PERSONALITY DAN SELF-CONGRUITY TERHADAP LOYALITAS PELANGGAN DENGAN GENDER SEBAGAI VARIABEL MODERASI(STUDI PADA KONSUMEN EIGER DI KALANGAN MAHASISWA ATAU PELAJAR KOTA BANDA ACEH) [PDF]

, 2016
Penelitian ini bertujuan untuk mengetahui pengaruh brand persoanlity dan self congruity terhadap loyalitas pelanggan dengan gender sebagai variabel moderasi.
Ridha Aditya Razaq
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