Results 111 to 120 of about 323,712 (301)
An Eye for an Eye: Impact of Sequelization and Comparison in Advertisements on Consumer’s Perception of Brands [PDF]
In this paper we demonstrate that the positive effects of comparative advertising are significantly diluted when a compared-to brand retaliates. Retaliation introduces sequencing in advertisements.
Banerjee, Bibek, Chakrabarty Patrali
core
Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling [PDF]
, 2007 This paper tests the Erdem and Swait (1998) brand equity framework using latent class structural equation modelling. While there are a number of conceptual and measurement models of brand equity in the literature, we focus on the Erdem and Swait brand ...
Louviere, JJ, Menictas, C, Wang, PZ
core
Single‐molecule DNA flow‐stretch assays for high‐throughput DNA–protein interaction studies
FEBS Open Bio, EarlyView.We describe an optimised single‐molecule DNA flow‐stretch assay that visualises DNA–protein interactions in real time. Linear DNA fragments are tethered to a surface and stretched by buffer flow for fluorescence imaging. Using λ and φX174 DNA, this protocol enhances reproducibility and accessibility, providing a versatile approach for studying diverse ...
Ayush Kumar Ganguli +8 more
wiley +1 more source
The Role of Hospital Services Quality on Hospital Brand Preference in Health Services Marketing
بیمارستان, 2017 Background: The growing importance of hospitals in physical and mental health improvement has led to focus on improving service quality; and hospitals have considered it as a major competitive advantage.
Morteza Maleki +2 more
doaj
Is cross-category brand loyalty determined by risk aversion? [PDF]
The need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by increasing unpredictability, diminishing product differentiation, and heightened competitive pressure.
Lutz Hildebrandt, Nadja Silberhorn
core
FEBS Open Bio, EarlyView.Amino acids sequence of two different proteins with the same sequence (chameleon sequence—black boxes) represent in 3D structure of the proteins different secondary structures: HHHH—helical and BBB—Beta‐structural. The chains folded in water environment adopt different III‐order structures in which the chameleon fragments appear to adopt similar status
Irena Roterman +4 more
wiley +1 more source
Brand Preference In Islamic Banking
Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA)University students have a clear need for bank accounts as they have fees, expenses and cash needs. The usefulness of a current account is therefore pre-evident and Islamic banks need to focus on their brand image and the services they offer. Indeed, understanding bank selection from Muslim customer’s perspective can provide useful information to banks’
Kirana Widya Anggraini +4 more
openaire +1 more source
How Much Do Consumers Benefit from New Brand Introductions? The Case of Potato Chips [PDF]
This study identifies consumer welfare from new brand introductions in the potato chip market. Price and variety effects of new brand introduction are measured by estimating a demand system underlying an expenditure function. Variety effects are positive
Arnade, Carlos A. +2 more
core +1 more source
Pengaruh Brand Identity Terhadap Timbulnya Brand Preference Dan Repurchase Intention Pada Merek Toyota [PDF]
, 2014 Penelitian ini dilakukan untuk mengetahui pengaruh identitas merk Toyota terhadap timbulnya preferensi merek dan niat pembelian kembali konsumen terhadap merek Toyota.
Halim, B. C. (Beatrice)
core
FEBS Open Bio, EarlyView.This protocol paper outlines methods to establish the success of a time‐resolved serial crystallographic experiment, by means of statistical analysis of timepoint data in reciprocal space and models in real space. We show how to amplify the signal from excited states to visualise structural changes in successful experiments.
Jake Hill +4 more
wiley +1 more source